Derek Pollard, PhD's Linkedin Analytics

Ever wonder why 97% of people won’t click “...see more” on your About section? Or why 34% of your profile viewers don’t scroll past your intro? It’s because you’re pitching products and services, not creating buy-in and building trust. Sure, your financial acumen is important. But your ideal client is looking for the person *behind* the expertise. If your marketing doesn’t show them that you know what it’s like to stand in their shoes, they’ll find another advisor who does. I’ve seen too many financial advisors get burned — and burned out — by marketing that doesn’t deliver. Why waste time and money on frustration? Let’s get straight to what works: content marketing that makes your prospects feel like they’ve known you for years. At Constellar Creative, we focus on the little things that make your messaging stand out. We ensure your tone and voice are compelling and relatable, and we align your content with a well-designed strategy. That’s because it’s not just about the right words — it’s about making sure your ideal client feels seen and heard everywhere you show up. Having spent 25 years teaching college English, from Pratt Institute to UNLV to the University of Tampa, trust me when I say I know what it’s like to face a tough crowd! Yet, at the start of every semester, I was able to craft and deliver a message that spoke to even the most skeptical students, inspiring them to do an about-face so they could use their own unique voice to bring about change. Now, I use those same skills to help financial advisors like you. Ready to take the next step with your marketing? Click “Get in on the action!” at the top of my profile and schedule a call. Not sure we’re the right fit yet? I get it. Trust takes time — and trust is the most important investment we’ll make in one another. Keep following along, and you’ll see exactly what I mean.