Derek Pollard, PhD's Linkedin Analytics

Know why 97% of people won’t click “...see more” on your About section? And why 30% of people who view your profile won’t scroll past your intro? You're still pitching them products and services — when what they really want is to know they're working with someone who's so much more than just a (here's where you insert all those initials after your name). If your marketing doesn’t show your ideal client that *you’re* the advisor who gets them, it's simple: They're hiring someone else. That's not to say your financial acumen doesn't matter. But it's the person *behind* the expertise your prospects really want to get to know. I've seen too many financial advisors get burned — and burned out — on marketing that doesn't deliver. Why spend all that time and money getting frustrated? Let's skip the agita and get right to the good stuff: Content marketing that makes your prospects feel like they’ve been working with you as long as your clients have! As soon as you’re ready to put all that tinny, generic “holistic advising” messaging to bed in favor of marketing that inspires your ideal client to reach out, click “Get in on the action!” at the top of my profile so we can start talking details. Not sure we’re the right fit yet? I get it: Trust takes time. And trust is the most important investment we'll make in one another. Keep following along, and you’ll see just what I mean.