The Bulleit Group

Lead content strategy and asset creation for our B2B client base. My team creates long form content, social media assets, graphics, videos, and more for clients delivering AI, fintech, defense tech, and energy solutions for the enterprise and the public sector.

Vice President, Content

Google

Content Strategist

Walter Media

Founder, Head of Content

IDG Consumer & SMB

Contributor

CMSWire

Freelance Contributor

Slator

University of Phoenix

Adjunct faculty member in School of Education

Adjunct Professor

Clovis Unified School District

Teacher

TabTimes

App Review Writer

TheAppPlanet

In-depth reviews and analysis of mobile apps for iOS & Android.

Founding Editor

I’m a content marketing leader with 15+ years of experience helping brands craft narratives that drive visibility, engagement, and growth. Currently, as VP of Content at The Bulleit Group, I lead thought leadership initiatives, multi-channel strategies, and executive communications for startups and industry leaders.

My work spans rebranding efforts, funding announcements, and technical content for clients in AI, regulated industries, autonomous vehicles, frontier tech, and beyond. I specialize in leading teams that transform complex ideas into compelling stories that resonate.

I told Gemini 3 to review my website and create an infographic that bucketed all of my services.

While the first graphic isn't something I'd run with (I'm no fan of the brain icon that many AI models love to use and a hard no on the purple), I found that Gemini did an admirable job of assessing the core segments of what I do and mapping them out. 

What's clear in the recent frontier model news, from ChatGPT 5.1 to Gemini 3 and Claude Opus 4.5, is that the level of understanding and output performance continues to improve across these models, albeit with different strengths for each one (Claude excels in coding, Gemini wins praise for Nano Banana, etc.).

A model that understands your business is more valuable than one that can just give a surface-level text revision. It's why context, details, and resources are so important to making these models useful for work.

Derek Walter

AI Enablement | Content Strategy | Thought Leadership

The real story with Gemini 3  from Google is where it's headed.

Gemini 3 is demonstrating increasing capabilities in understanding context with fewer details required from you. Over time, elaborate prompting strategies that many of us rely on will become less and less relevant. 

Specific details grounded in context still matter, but what I’ll be watching is how much closer AI models get to true ambient computing, where the AI uses your implicit context to proactively offer solutions, instead of needing you to type out all of the instructions.

Combined with the interactive visual layouts, Gemini gets closer to being an ambient layer that integrates across your work.

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