Central Piedmont Community College

Art and Graphic Design Instructor

Adjunct Professor

Epic Notion

•	Work with marketing strategist on monthly planning of digital marketing initiatives including search engine optimization (SEO), conversion rate optimization (CRO), organic social media management, paid social media management, email automation, blog content development, video content development
•	Compile and present monthly marketing reports to clients 
•	Design landing pages in Unbounce and other platforms that are aligned with clients’ brand
•	Design advertising – both digital and print – in support of marketing team

Client Marketing Manager/Graphic Designer

Foster Creative Group Inc

At Foster Creative Group, we believe in developing strong relationships built on trust and mutual respect.

President, Creative Director

Opus 59 Creative Group

During my more than 30 years in design, helping my clients look good and get noticed has been my business. Not only do I have print, Web and motion graphics experience, but also the strategic, tactical, analytical and evaluatory experience it takes to make collaterals and campaigns work and clients happy.

Partner, Creative Director

Premier, Inc.

Developed workflow process, crafted job descriptions, hired staff, bought equipment and software to create internal Creative Services department to serve marketing areas for corporation

Designed internal and external communications including print advertising, inserts, brochures, direct mail, etc.

Conceived of and wrote advertising copy for image advertising

Modified and maintained corporate identity standards to insure consistency across service lines

Provided in-house technical support for Macintosh systems, printers

Managed work and workload of design staff, secure services of freelancers when appropriate

Director, Creative Services

Blue Cross and Blue Shield of South Carolina

Developed branding and marketing strategies for BlueCross and subsidiaries, maintaining leadership and market share

Helped clients determine marketing and communication goals and objectives, as well as set and adhere to budgets

Lead presentations of marketing proposals and mock-ups of collateral and advertising

Designed internal and external communications including annual reports, print advertising and inserts, billboards, posters, direct mail, product packaging and Web interfaces

Instigated and guided restructuring of Corporate Communications department, transition into full-service in-house integrated marketing agency, resulting in 18% revenue growth for department

Facilitated upgrade of Macintosh systems to OS X; provided two-day, in-house training for design staff for OS X and Creative Suite software; completed upgrade to OS X.4 and Creative Suite 2 (October 2005)

Provided in-house technical support for Macintosh systems, printers, software support and assistance

Creative Director

University Health Care System

Art director/designer for internal and external communications including advertising, annual and community reports, logos and wearables

Developed advertising and branding for hospital and clinics

Coordinated delivery of design files to local and regional media outlets

Directed photo shoots

Art Director

Edge Media

Collaborated with video editors and publishers including Holt, Rinehart & Winston, McDougal-Littel, McGraw Hill and Houghton Mifflin to develop animation graphics

Conceived of, directed and designed graphic animation sequences for the Chicago Book Clinic Biennial Awards Ceremony

Assistant art director for University Health Care System’s Exceeding Expectations television campaign

Digital Animation Artist, Graphic Designer

CREATIVE DIRECTOR, WRITER,  MARKETER

I’ve worked in marketing and graphic design for more than 30 years. Pretty much my entire career. Time flies when you're having fun.

All I know is, even after all this time, there is nothing more genuinely satisfying than collaborating with clients to develop a marketing strategy that matches their company goals, and translating that strategy into tactics that make their brand shine. 

I love the “a-ha” moments that come while stuck in traffic, or waking up in the middle of the night with the perfect concept or headline. Pure bliss.

It's diving for pearls. When commerce is like art. And art is fun.

Taplio

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