YO Digital

I started YO Digital to accelerate eCommerce businesses through Ai-Powered marketing at the lowest possible CPA. For fun, we build #Ai Platforms too like YO PAiY

Founder

The Reactor

I headed up New Business for The Reactor Agency

Head of Growth (Consultant)

Abnormal Digital

SOLD: Specialise in scaling #eCommerce businesses to #8xROI and beyond. Abnormal Digital invented the 8X ROI tech platform built with marketing automation to help to stamp out poor digital conversion and scale SMB e-Commerce businesses. 

Key scalable businesses:
- Nobody Denim
- Pressplay Cosmetics
- Ironman 4x4 (Melton Dealership)
- Future Hub Memberships
- Dr Dream Laser Clinics (Bookings & Product)
- Draftstars Fantasy Sports Memberships

Key services: 
1. Digital Marketing (Full omni-channel)
- GOOGLE (Google Analytics, AdWords, Shopping, Performance Max, Dynamic Search Ads)
- META - Facebook (Shopping Advantage+ & Ads Manager) + Instagram (Shopping & content)
- CRM systems, Data Analytics, Predictive Analytics
- CONTENT (Video, graphics, campaign creation, photoshoots)
2. Data Monetisation (Product micro-targeting)
3. Growth Strategy
4. Business Intelligence
5. Digital Transformation

Acquire Group > Acquire Learning, CareerOne, Monster UK

"​By 2026, 40% of the worlds top jobs have not been invented yet." Education and Career choices are the most important drivers in shaping our future. Our team at Acquire Learning is an education to employment disruptor currently shifting education and career pathways. My job is to drive communications and amplify each business unit of the Acquire Group on a global scale.

Brands currently include > Acquire Learning, CareerOne, Monster.

Group Head of Innovation

Future Hub™

Future Hub™ is an Innovative Futurist Company helping Transform a Billion people to #BecomeFutureReady™

We do this by reimagining our clients products and brand, creating visionary communications adaptable to future markets and connecting this vision to our global audience via our own media platform channels.

Future Hub Media channels connects to a global future focused audience. We talk to them daily with our core objectives to LAUNCH > SELL > RETAIN visionary products + brands.

Founder + Global Group CEO

We Are Vanguard Group

SOLD: We Are Vanguard Group is an advertising agency focused on connecting people and brands. We have merged disciplines in advertising, design, digital, paid media and mobile technology to add value and build demand for brands. 

We create and implement strategic brand campaigns across the categories of technology, telecommunications, fashion, retail, automotive, beverages, sporting and more.

More than a name, We Are Vanguard Group speaks to a high calibre of brands we currently work with. What makes us unique is our ability to connect and activate our extraordinary network. By uniting people and brands we have established cutting-edge partnerships and outcomes. 
We call this Vanguard Connect.

Sputnik Agency

My copywriter partner and I were the leading creative team on GM Premium Brands - SAAB.

We created award winning campaigns in The Joy of X, Saab 9-3 Aero 'GRRRRRREEN', Double Turbo Double Fun, TurboFest, Turbo Heart DNA.

We also worked on TABCORP, Dennis Family Homes, Pentax, Cadillac and Hummer.

Joint Creative Head on Saab at Reality Group

DRAFT FCB

Senior Creative

Redcell London

WCRS

I'm building YO Digital into one of the most advanced Ai-Powered Marketing agency's in the world. 

Right now, we're in the 4th industrial revolution whereby for the first time ever, we are seeing transformative changes in biology, technology & artificial intelligence. This is powering our agency towards rapid scale & the greater good.

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