Desmond Russell's Linkedin Analytics

I help channel leaders use scale enablement to grow more investible partnerships for their ecosystem. After owning my own Microsoft partner business and being part of some wildly successful technology businesses. It was during my 7 years at Microsoft in the partner channel business where I realized I needed reliable partnerships to consistently contribute to my and the channels success. The problem was, I didn't have confidence that the partnerships I was spending time on would get me the results and I didn't know which partners were investible and who to invest in, without spending 1:1 time with every partner. I knew there needed to be a different approach, more than just giving up extra time and effort for my partnerships. There had to be a better way!! It all came together around this idea of being an Investible Partner, a partnership that every ecosystem will prioritise and invest in.