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I help B2B SaaS companies grow—from zero to traction, and from traction to scale. As Director of Sales and Marketing at Entri, I help lead our go-to-market motion across sales, marketing, and RevOps. I’m a technical seller and strategist who knows how to build pipeline, position a complex product, and align teams around a growth engine that actually works. Entri was built by engineers who wanted to fix a real pain point in SaaS: the complexity of custom domains. Since launching our flagship product, Connect, we’ve expanded into a full suite of APIs that help SaaS companies streamline setup, cut support tickets, and deliver a more seamless user experience. My role has been to turn that technical value into a commercial story—developing messaging, GTM strategy, outbound programs, and lifecycle campaigns to bring this product to market and drive adoption. My background blends sales, product marketing, and ops. I’ve built outbound playbooks from scratch, launched inbound strategies that convert, and collaborated closely with product teams to refine features and craft go-to-market plans. I'm comfortable writing copy, configuring CRMs, building reporting frameworks, and leading cross-functional teams. Before Entri, I worked with startups and global brands like General Mills and Okta, helping them clarify their positioning, launch new initiatives, and connect with the right customers. I’ve consulted, executed, and led—and now I’m focused on helping great products grow through aligned, scalable systems. 📩 If you want to see Entri in action, or just feel like nerding out about sales ops and GTM strategy—shoot me a message. Always happy to connect.
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