Indeed

►  Developed and implemented a teamwork flow process, resulting in a notable 40% increase in productivity.

►  Oversee the end-to-end email production for diverse job seeker campaigns, managing various categories including volume, category, international, and partnership. 

►  Create and maintain a dynamic monthly email content calendar, strategically managing 20-25 campaigns, covering ongoing initiatives, dedicated sends, and experimental campaigns.

► Serve as the key contact for campaign brief reviews, ensuring accurate information placement and the availability of essential resources for successful email campaign launches.

► Lead quarterly kickoff meetings to ideate, outline, and approve upcoming campaigns, fostering collaboration and strategic planning.

►  Manage the deployment of 20-25 monthly campaigns through the Raven ESP system, ensuring efficient execution and delivery.

►  Utilize data tracking tools such as Presto and Idash to monitor query rendering and house all queries used for campaigns, leveraging data insights for continuous optimization and effectiveness.

►  Lead partnership emails, providing strategic recommendations and hands-on guidance on copy, design, and audience targeting.

►  Manage Quality Assurance (QA) for all emails, conducting meticulous reviews using an extensive checklist, ensuring impeccable standards for all communications.

Email Marketing Manager

Sentara Healthcare

► Spearheaded the creation of a sophisticated 12-part wellness journey, comprising 6 in-app messages and 6 push notifications, tailored to individual customers based on their specialty care history over the past 12 months, strategically motivating them to schedule new appointments.

► Engineered a comprehensive 10-touchpoint journey catered to expecting mothers, encompassing a strategic blend of 5 dynamic content emails and 5 coordinating SMS messages. That included various flow controls such as API, STO, Engagement Split, Decision Splits and Wait by Duration.

► Utilized SFMC tools such as Journey Builder, Automation Studio, Content Builder, Audience Builder, Email Studio, etc. daily.

►Ideate with marketing manager for new campaign initiative to create creative briefs for several verticals including email, push and SMS to strategize, identify key stakeholder and content needs along with discussing any blockers prior to executing campaigns. 

► Leveraged Validity to proofread an average of 10 emails per week, ensuring accuracy in appearance and content. Facilitate the delivery of emails to the marketing manager for final review and approval.

► Demonstrates current proficiency in adhering to CAN-SPAM, TCPA, and HIPAA regulations, ensuring legally sound execution of marketing initiatives.

Email Marketing Automation Manager

Bed Bath & Beyond

► The primary point of contact for 50+ automations across 3 business units BBB, Buy Buy Baby and Harmon split into 5+ verticals loyalty, wedding, back to school, etc. in US & CA divisions to ensure strategy, production, and execution of all associated email campaigns in Salesforce Marketing Cloud. at-risk / lapsed customer program that resulted in a 20% increased conversion rate by including personalized modules and creating a robust product propensity model.

► Developed strategy initiative, executed and deployment for at-risk / lapsed customer program that resulted in a 20% increased conversion rate by including personalized module and creating a robust product recommendation module.

► Developed 6 A/B testing strategies monthly for subject lines, modules, email templates, copy, and customer segmentation lists.

► Managed 15 - 20 projects utilizing Work Front and Jira to communicate task operations with affiliated teams.

► Collaborated with the data science team to develop SQL or customer segmentation list that contained 15 - 21 million subscribers.

► Performed extensive QA by Analyzing 15+ email mockups weekly to affirm correct creatives, links, and dynamic content is populating according to the marketing brief.

► Optimized automations such as abandon cart, browse abandon, post-purchase, etc that generated over 400K in revenue each by improving product recommendation module, trigger behavior and CTA copy.

► Constructed an API call e-receipt automation with the engineering team for in-store and online order that populated all customer transaction history that was need for returns or exchanges.

► Worked cross-functionally with data science, design, copy, and project management and product marketing team to help accomplish campaign initiatives.

► Evaluated campaign KPIs daily through Salesforce Marketing Cloud dashboard to determine the success of the campaign by measuring it against established benchmarks.

Understood

► Increased open rate for organization newsletter by 39.2% by creating a strategy that delivered personalized content based on tagging email structure and site behavior.

► Increased email click rate by 5% by including personalized value add such as resource articles, podcasts, or app recommendations based on subscribers' email behavior

► In charge of ideation of monthly and quarterly email lifecycle strategies that involve key stakeholders such as editorial, web operation, marketing analytics, and creative creation.

► Assisted in increasing podcast subscriptions by 25% and app downloads by 15% by identifying cross-promotion opportunities in the organization newsletter and ad hoc sends

► Constructed SQLs by utilizing robust criteria identifiers that included a multi-tag filing structure that averaged 50K subscribers per email.

► Oversaw an email database of over 500K subscribers, consisting of an English and Spanish audience with an average growth of 1K subscribers a week.

► Developed three unique welcome series automations in Active Campaign with personalized content that has an average open rate of 48%, click-through rate of 6% and has an average of 700+ signups a month that enter the automation series.

►  Deployed 15+ Ad Hoc email monthly through Mailchimp.

► Utilized Airtable to coordinate content calendar along with work with cross-functional teams such as editorial to exchange repository information that was needed for campaign initiatives

► Collaborated with Web Ops to develop 10 landing and 7 pop-up pages to increase email signups opportunities by 30%.

Wonsulting

Safelite AutoGlass

► Primary facilitator for all transactional and API call B2B emails for over 150 vendors.

► Complied over 40+ campaigns inside of Miro to visually display journey flow in additional to trigger behavior in over 25+ automations.

►  Oversaw development and execution for all email campaigns inside of the following automations programs; appointment reminder, e-receipt, appointment scheduled, etc.

► Utilize Wrike to manage 20+ B2B email workflow to ensure all projects are on track

► Edit HTML & CSS inside of each email to follow UX design guidelines for email personalization

►  Executed audience selection criteria by developing SQLs within the marketing automation tool inside of Salesforce Marketing Cloud.

Email Marketing Analyst

The Home Depot

The first point of contact to ensure all email campaigns are accurate, have all the proper documentation and are ready to proceed down the workflow for production. Ensure that all campaigns are developed, scheduled, and optimize for the appropriate verticals. 

►  In charge of creating, testing and deploying over 20+ Ad Hoc email campaigns inside of Acoustic that contained approx. 500K subscribers and generated 100K in revenue per campaign.

►  Utilized testing tools such as Litmus to QA all email campaign against all email providers such as Gmail, Aol and Yahoo in ensure proper email functionality.

►  Project managed all email tasks utilized Trello, Jira and Work Front to ensure deadlines were met.

►  Led email A/B testing project to increase click-through rate by 36% by adding personalized subject lines, questions, and promotional offers

►  Developed 20+ email automations in Acoustic to place customers in the proper segment based on their purchasing behavior.

►  Worked cross-functionally with digital streams on the planning, strategy, and execution of digital and innovation projects included in the Direct Digital Marketing roadmap, including triggers, automation journeys, and data capture projects.

►  Evaluated email reporting dashboard in Tableau to monitor the overall health of the campaign in additional to revenue generation to develop monthly presentation to executives.

EMAIL MARKETING MANAGER 

Fusion Academy

Head of all administrative, customer service / guest experience, and marketing operations and processes. Answered 100% of inbound phone calls from parents and served as a go-to for teachers, parents, and administrative staff for master schedule maintenance. Developed and implemented social media and email marketing growth strategies to establish and expand digital brand awareness. 

► Crafted and sent monthly e-newsletters to 200+ subscribed contacts using Pardot Developed automations using Pardot for SQL and MQL by placing appropriate triggers to improve the customer journey

► Increased Facebook post engagement by 83%. Boosted page views by 15% and improved post reach by 70%

► Managed and edited the school's website via WordPress by adding up-and-coming events, editing staff bios, uploading announcements, and publishing the 2020-2021 school calendar

► Developed, hosted, and spoke on a national call via Zoom webinar about how to "Create a Digital Marketing Strategy for Your Campus" that addressed; scheduling posts, utilizing Facebook and Instagram Insight, and tips on how to increase engagement and brand awareness.

► Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.

► Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.

MARKETING AND OPERATIONS ASSOCIATE 

History and Heraldry

► Employed A/B testing within HubSpot workflows to optimize user experiences and determine the most effective communication sequences, leading to a 15% increase in user retention.

► Created and managed product introduction campaigns, delivering timely and relevant information to the target audience, leading to a 20% increase in product adoption and sales.

► Utilized engagement conditions within HubSpot workflows to trigger targeted emails and content based on user interactions, achieving a 20% increase in email open rates and a 15% rise in click-through rates.

► Collaborated with the marketing team to develop ad hoc email campaigns in HubSpot that aligned with specific promotions and events, resulting in a 25% increase in sales during targeted periods.

► Developed and implemented a comprehensive email marketing Quality Assurance (QA) system, ensuring error-free and consistent email communications across all campaigns utilizing Email on Acid software.

► In charge of outlining email marketing go-to-market plan for over 50+ product lines annually for the US division. 

► Successfully achieved a 45% order placement rate for new product rollouts by leveraging social media channels to create buzz and excitement around the launch, utilizing captivating visuals and strategic messaging to drive conversions.

► Engaged with the online community through social media interactions, addressing customer inquiries and concerns promptly, resulting in a 30% reduction in customer support response times and improved brand reputation.

► Developed a multi-platform marketing strategy advertising campaign which increased our social media following by 30%, engagement by more than 65%, and direct messages from customers by 20%

E-Commerce Digital Marketing Specialist 

Transmedia Group

► Utilized HubSpot's Customer Journey tool to create highly targeted and personalized customer journeys, resulting in a 20% increase in customer engagement and a 15% boost in conversion rates.

► Created and Implemented complex nurture campaigns using HubSpot's workflow automation, resulting in a 40% reduction in customer churn and a 50% increase in upsell opportunities.

► Designed and executed a dynamic content strategy using HubSpot's smart content feature, resulting in a 20% increase in email engagement and overall campaign success.

► Utilized HubSpot's reporting and analytics tools to present performance insights to the management team, enabling data-driven decision-making and demonstrating the impact of marketing efforts.

► Assisted in the development of marketing personas based on data analysis, enabling more targeted and personalized marketing efforts, leading to a 30% increase in customer engagement.

► Managed and grew clients' social media presence, increasing their combined social media following by 50% and achieving a 35% rise in engagement rates

 ►Developed and executed end-to-end digital marketing campaigns for a diverse portfolio of clients, resulting in a combined 30% increase in website traffic and a 25% boost in lead generation.

Digital Marketing Assistant 

An innovative Email Marketing leader with 9+ years of digital marketing experience, with the last six years specializing in email marketing. 

I have experience in delivering exceptional marketing campaigns, content, and collateral based on established and innovative strategies. 

In addition, I am a results-oriented and collaborative professional who brings expertise in email marketing strategy, development, execution, and analytics.

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