Digitalize With Goud

I am an enthusiastic Freelance Digital Marketer with a solid background in the industry since 2015. In September 2020, I successfully completed my MSc in Marketing from the esteemed University of Bath in the United Kingdom. Additionally, I hold a Mass Media Graduate degree in Advertising from the University of Mumbai.

Throughout my career as a Freelance Digital Marketer, I have had the opportunity to manage diverse client accounts spanning multiple industries. From the domains of Hospitality, Food, Security, Tours & Travel, and Entertainment to working with EMCEEs, Content Creators, Musicians, Entrepreneurs, Doctors, Counsellors, and Psychologists, I have catered to a wide range of clients. For these accounts, I have implemented both organic and paid promotion strategies, yielding exceptional results such as increased page likes, account following, and engagement rates.

Recognising the ever-evolving nature of the digital landscape, I strongly believe in continually upgrading my skills. Consequently, I have pursued multiple Digital Marketing Certificate Courses from renowned institutes. I have attached the certificates and their credentials to my account, showcasing my commitment to staying abreast of the latest trends and techniques in this dynamic field.

Proprietor

Ujwal International Center

In my part-time role as an associate at Ujwal International Center, I worked alongside foreign education consultants who specialise in guiding students through the process of studying abroad. Ujwal International Center offers comprehensive services, including assisting students in selecting suitable universities based on their fields of study, completing university application forms, and navigating the visa application process.

At Ujwal International Center, the primary focus is on understanding students' academic interests, career goals, and personal preferences to help them make informed decisions about choosing the right university. The team of education consultants carefully considers factors such as program curriculum, faculty expertise, research opportunities, and campus facilities to provide valuable insights and recommendations.

Associate

Creative Women

As a Moderator, I had the role of managing membership, reviewing posts, and removing/blocking members for the safety of the online community. I also played a crucial role in fostering the growth of the group by initiating new ideas to keep it active.

One of my key responsibilities was to provide a platform for budding entrepreneurs to showcase their products on the community group. I actively encouraged their participation and supported their endeavors.

Another important aspect of my role was to encourage women to be a part of online contests conducted by the group. I aimed to empower them by creating a supportive environment where they could showcase their skills and talents.

Throughout my tenure as a Moderator, I consistently worked towards the betterment of the community. I actively contributed to the group's success by implementing strategies to ensure a safe and engaging atmosphere for all members.

Facebook Community Group Moderator

IRMIX Radio 

During the pandemic, I interned at IRMIX Radio as a marketing intern, aiming to gain valuable experience despite the challenging circumstances. This internship provided industry insights and practical knowledge in marketing.

As a marketing intern at IRMIX Radio, I actively participated in various marketing initiatives. Despite limitations on traditional marketing activities, we swiftly adapted to the digital landscape. I collaborated on creating and executing online marketing strategies, utilizing social media, email marketing, and digital advertising to reach our target audience effectively.

Throughout the internship, I conducted market research, analyzing consumer trends and identifying growth opportunities for the radio station. Staying updated on industry developments and monitoring competitors' activities, I provided valuable insights that guided our marketing decisions, positioning IRMIX Radio as a distinctive brand.

Additionally, I worked closely with the creative team, assisting in content creation and management. This hands-on experience allowed me to craft compelling marketing messages, design visual content, and ensure brand consistency across communication channels.

Despite the pandemic challenges, my internship at IRMIX Radio enabled me to adapt and thrive in the digital marketing realm. I gained practical skills and knowledge that will benefit my future marketing career.

Overall, my experience at IRMIX Radio was transformative. Despite pandemic limitations, I applied my skills in a practical setting, navigating marketing complexities. I made meaningful contributions to the organization's success and I am grateful for the valuable experience gained. I look forward to applying these lessons in future endeavors.

Marketing Intern

International MUN 

During my internship as the Official Campus Ambassador at the International Model United Nations (IMUN), I had a remarkable experience that allowed me to further develop my skills and broaden my horizons. This prestigious opportunity provided me with a comprehensive understanding of global affairs, diplomacy, and the inner workings of the United Nations.

Official Campus Ambassador

University of Bath

As a Student Ambassador, I embraced the significant responsibility of upholding the esteemed reputation of the university. My primary role involved educating new students, their parents, and other visitors about various aspects of university life, including campus facilities, history, traditions, and achievements.

While the Covid-19 pandemic significantly impacted the nature of my job, I quickly adapted to the digital landscape. Instead of conducting in-person tours and events, I diligently worked to provide comprehensive information about the university to prospective students through online platforms. Utilizing my Facebook, Instagram, and LinkedIn accounts, I actively engaged with individuals and promptly addressed their inquiries and concerns.

By leveraging the power of social media, I ensured that aspiring students received the necessary guidance and support during the challenging times brought about by the pandemic. I used these digital channels as effective tools to showcase the university's unique attributes and foster a sense of connection and community.

Throughout my tenure as a Student Ambassador, I remained committed to promoting the university's values and achievements while adapting to the evolving circumstances. By embracing digital platforms and actively engaging with prospective students, I contributed to enhancing the university's visibility and attracting talented individuals to join our academic community.

MSc Student Ambassador

The Goud Sisters

During the gap year between my studies, my cousin and I embarked on an exciting venture by starting our own YouTube channel called "The Goud Sisters." Our channel focused on vlogs, covering a diverse range of topics including comedy, travel, makeup tutorials, product reviews, social reforms, food, Indian festivals, and animals.

Within the channel, I took on the responsibility of video editing, managing social media marketing campaigns on platforms such as Facebook and Instagram, and implementing YouTube search engine optimization (SEO) strategies. This experience allowed me to immerse myself in the world of YouTube content creation, honing my skills and exploring the dynamic field.

Being a YouTube content creator provided invaluable insights into the creative process and the impact of engaging visual content. It was an enriching experience to collaborate with my cousin and bring our shared passions to life through captivating videos. We strived to entertain, educate, and inspire our growing audience, while also fostering a sense of connection within our online community.

Through our journey as content creators, we continuously sought to enhance our video production techniques, experiment with new content ideas, and engage with our viewers. The feedback and support we received from our audience fueled our motivation to create high-quality, engaging content that resonated with our viewers.

Overall, the experience of being a YouTube content creator on "The Goud Sisters" channel was an invaluable opportunity for personal growth, creative expression, and exploring the vast potential of online platforms.

Digital Marketing Manager

Tandoor Darbar

My tenure at Tandoor Darbar was truly remarkable, as it provided me with a comprehensive understanding of the restaurant business and the food industry as a whole. In my role as a Marketing Manager, I not only managed the restaurant's social media accounts on Facebook and Instagram but also took charge of creating captivating visuals and consistently posting promotional content. Through these efforts, I successfully achieved organic results for our social media campaigns, effectively reaching our target audience and generating positive engagement.
Moreover, I actively marketed the Tandoor Darbar brand by participating in various food festivals. Our presence was notable at events such as IICF, TGMG Food Festival, Bhimtadi, Rotary Club of Parleshwar's Food Fest, The Flea Fly, Chembur Festival, Puneri, and Flea Fly Flu. These festivals served as excellent opportunities to showcase our culinary offerings, build brand recognition, and engage with a diverse audience. Additionally, I took charge of handling client inquiries and addressing their needs through our social media channels and phone calls, ensuring exceptional customer service and satisfaction.
In early 2017, Tandoor Darbar expanded its services to include catering for corporate events, further expanding our reach and impact in the market. Later that same year, we ventured into supplying Dabbas in Pune, diversifying our business and meeting the evolving demands of our customers.
As the restaurant continued to flourish, my responsibilities grew in tandem, granting me a comprehensive overview of the industry as a whole. This multifaceted experience provided me with invaluable insights into various aspects of the food business, including marketing, customer service, event management, and expansion strategies.
Overall, my journey was an enriching one, where I had the opportunity to contribute to the growth and success of the restaurant while gaining a holistic understanding of the dynamic food industry.

Marketing Manager

In the grand tapestry of life, my ultimate aspiration is to kindle the flame of inspiration within others, urging them to transcend their current selves and embrace the boundless potential that lies within. However, amidst the rich fabric of my experiences, one memory shines like a precious gem—the moment when, at the tender age of ten, I was chosen to participate in a Cultural Exchange programme that whisked me away to the captivating city of Amsterdam. Since that transformative journey, I have embarked on an extraordinary voyage of personal growth and global exploration, perpetually evolving and expanding my horizons.

This brilliant visual from @visualhustles captures the fundamental difference between limiting and growth mindsets.

Most people instinctively focus on what could go wrong. Before taking any significant action, we catalogue every potential failure, every possible setback, every way things might not work out.

𝐁𝐮𝐭 𝐰𝐡𝐚𝐭 𝐰𝐞 𝐫𝐚𝐫𝐞𝐥𝐲 𝐝𝐨 𝐢𝐬 spend equal time considering what might go brilliantly right.

𝐓𝐡𝐞 𝐩𝐫𝐨𝐜𝐫𝐚𝐬𝐭𝐢𝐧𝐚𝐭𝐢𝐨𝐧 𝐭𝐫𝐚𝐩 𝐢𝐬 𝐫𝐞𝐚𝐥. We delay decisions, postpone launches, and avoid risks because we're mentally rehearsing failure scenarios whilst ignoring success possibilities.

𝐖𝐡𝐚𝐭 𝐢𝐟 𝐭𝐡𝐚𝐭 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐢𝐝𝐞𝐚 𝐬𝐮𝐜𝐜𝐞𝐞𝐝𝐬 𝐛𝐞𝐲𝐨𝐧𝐝 𝐲𝐨𝐮𝐫 𝐞𝐱𝐩𝐞𝐜𝐭𝐚𝐭𝐢𝐨𝐧𝐬? 𝐖𝐡𝐚𝐭 𝐢𝐟 𝐭𝐡𝐚𝐭 𝐜𝐚𝐫𝐞𝐞𝐫 𝐜𝐡𝐚𝐧𝐠𝐞 𝐨𝐩𝐞𝐧𝐬 𝐝𝐨𝐨𝐫𝐬 𝐲𝐨𝐮 𝐧𝐞𝐯𝐞𝐫 𝐢𝐦𝐚𝐠𝐢𝐧𝐞𝐝? 𝐖𝐡𝐚𝐭 𝐢𝐟 𝐭𝐡𝐚𝐭 𝐝𝐢𝐟𝐟𝐢𝐜𝐮𝐥𝐭 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧 𝐬𝐭𝐫𝐞𝐧𝐠𝐭𝐡𝐞𝐧𝐬 𝐭𝐡𝐞 𝐫𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩? 𝐖𝐡𝐚𝐭 𝐢𝐟 𝐭𝐚𝐤𝐢𝐧𝐠 𝐭𝐡𝐞 𝐥𝐞𝐚𝐩 𝐭𝐞𝐚𝐜𝐡𝐞𝐬 𝐲𝐨𝐮 𝐞𝐱𝐚𝐜𝐭𝐥𝐲 𝐰𝐡𝐚𝐭 𝐲𝐨𝐮 𝐧𝐞𝐞𝐝 𝐭𝐨 𝐤𝐧𝐨𝐰?

The truth is, calculated risks don't just move us forward—they accelerate progress. Every meaningful achievement in your career likely came from moments when you chose possibility over safety.

𝐌𝐲 𝐩𝐞𝐫𝐬𝐩𝐞𝐜𝐭𝐢𝐯𝐞 𝐢𝐬 𝐭𝐡𝐚𝐭 risk isn't reckless when it's informed. The key is spending as much mental energy on potential success as you do on potential failure.

Yes, plan for challenges. Absolutely consider obstacles. But don't let fear-based thinking overshadow opportunity-based thinking.

𝐒𝐨𝐦𝐞𝐭𝐢𝐦𝐞𝐬 𝐭𝐡𝐞 𝐛𝐢𝐠𝐠𝐞𝐬𝐭 𝐫𝐢𝐬𝐤 𝐢𝐬 𝐧𝐨𝐭 𝐭𝐚𝐤𝐢𝐧𝐠 𝐨𝐧𝐞 𝐚𝐭 𝐚𝐥𝐥.

Devyani Goud

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