Basecamp: Outdoor Jobs, Freelance Gigs, Networking

· Develop project plans, timelines, and task delegation for marketing and event projects, including digital events, in-person events, website development, product launches, etc.
· Support marketing adjacent projects like scholarship and partnership programs
· Manage CRMs for all existing projects
· Build templates, SOPs, and automation tools to help the team scale effectively
· Coordinate project completion through consistent status updates, check-ins, etc.

Marketing Project Manager

CareerCircle

• Managed full-cycle marketing efforts, including content marketing projects, marketing operations, and managing external vendors, resulting in a 550% increase in leads in 8 months.
• Directed and prioritized multiple project plans, timelines, and budgets, including but not limited to rebuilding HubSpot for efficiency and lead management in 4 months and standardizing analytics tracking.
• Coordinated the application of project management software, Monday.com, for marketing project management and centralized all projects on an ongoing basis.
• Developed SEO-driven content marketing strategies, including developing content pillars and brand voice, resulting in a 384% increase in website traffic and 50% increase in member engagement.

Senior Digital Marketing Specialist

HiringSolved, Inc.

As the Senior Manager of Marketing and Communications, I was responsible for translating strategic messaging into marketing and communication deliverables, including webinars, emails, blog posts, social posts, and more. 

• Created and optimized department processes, including developing an Agile-inspired project management operation using Trello and Asana in 6 months.
• Developed communication style for the HiringSolved brand, including a Brand Style Guide, buyer personas, and collateral to unify and standardize company communications.
• Facilitated website redesign and launch while directly managing partnerships with graphic and web design, public relations, and advertising teams.
• Managed editorial calendar including webinars, emails, blogs, and social media, resulting in 100 Page One blog posts and growing LinkedIn followers from 250 to 10,000.

Senior Manager, Marketing and Communications

As the Marketing Content Creator, I was responsible for creating pristine content to share the HiringSolved message, culture, and products. I worked with everything from long-form content, like blog posts, to short-form content, like social media posts. I was also responsible for the full-cycle content creation process including idea generation and planning, research, writing, posting, and promoting. As the initial marketing hire, I also played a major role in creating onboarding and work processes for further marketing team members.

I also assisted in creating employer branding materials and facilitated a brand-new onboarding and team portal alongside the Director of Talent.

Marketing Content Creator

Consultwebs

• Managed and scheduled organic social media posting for over 70 clients, resulting in the creation of over 400 posts per month.
• Built and managed paid Facebook ads resulting in CPAs as low as $10.
• Supported implementation of Kanban project management system using Trello.

Social Media Coordinator

I worked closely with an exceptional social media marketing team to curate content, manage RSS feeds, as well as creating and editing ad campaigns where I was responsible for community management on multiple nationwide ad campaigns. I worked with a wide variety of clients across the law industry which taught me how to coordinate tone and voice depending on the client's brand.

Social Media Contractor

I have been lucky enough to have the opportunity to work with two well-respected professors in introductory creative writing and literature courses. I was responsible for planning some lessons, grading papers, and working with students individually on editing and group projects. I was also lucky enough to present lessons to the class giving me invaluable teaching experience.

Assistant Teacher

Sonoma State University

As a Marketing Communications Coordinator, I was responsible for the social media presence of multiple individual organizations, including managing 6 Facebook pages, 6 Twitter pages, and 3 Instagram profiles. I researched trends within social media marketing as well as reaching out to students to gain their interaction with our organizations. I also helped develop our student brand, Seawolf Living and managed and updated the on-campus event website. I have even been responsible for the successful creation of social media campaigns including a popular on-campus treasure hunt and weekly email marketing campaigns that reached nearly every registered student on campus.

Marketing Communications Coordinator

Glassfusion & Pottery Too!

I helped customers choose and complete various pottery and glass fusion art projects. Oftentimes, I was responsible for giving customers their first introduction and instructions on the craft. I often led classes and birthday parties for children which always put a spark in my day! I was lucky enough to work with a small team and directly with the owner so I learned a lot about the running of a small business and was responsible for updating the social media presence of the business via Twitter and Instagram.

Sales Assistant

Santa Rosa Junior College Doyle Library

Being a student assistant at the library allowed me to work in close connection with students every day. I learned how to process and mend books that came through the library. At the Periodicals desk, I assisted patrons with computer issues and finding magazine articles as needed. At the Circulation desk, I assisted customers with checking out books and answered any questions they had (whether about the library or more general questions about the school experience). I was also lucky enough to learn about and be exposed to the process of gathering the wonderful art collection found throughout the building.

Student Assistant

As a one-person marketing team for most of my career, I have a particular skill for turning slightly manic chaos into coordinated brilliance. I know what it takes to make great marketing happen efficiently (and on budget).

I've handled everything from marketing project management to SEO and content creation to lead generation to brand management and everything in between.

In the next step in my career, I'm looking to bring my particular hands-on marketing experience to the world of marketing operations and project management. I am interested in in-house marketing project and program manager roles or agency-based account supervisor/client-facing roles but I'm open to any role that gives me the chance to help a marketing team scale their efforts without scaling their stress.

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