Dexter Biyela

Minimal

Strategic Leadership: Charting the course for Minimal's growth and market positioning in the sports-tech industry.

Partnership Cultivation: Establishing and nurturing collaborations with sports entities, startups, and industry players.

Team and Product Oversight: Leading a collaborative team and overseeing the development of innovative sports-tech solutions.

Client Satisfaction: Ensuring strong client relationships, satisfaction, and representing Minimal's brand.

Financial and Innovation Stewardship: Managing budgets, fostering a culture of continuous innovation, and staying abreast of industry trends.

Co-Founder & CEO

The RugbyDAO

- Contribute to shaping the future of rugby through blockchain and Web3 initiatives.
- Represent the voice of fans in the development of a community-owned roadmap for the sport.
- Collaborate with a global network of rugby enthusiasts and tech innovators.
- Advocate for fan-centric solutions to enhance engagement and drive growth for rugby.

 Fan in Residence

Creative Cartel

Founder

Longstride 

Helping clients understand the value in allowing Longstride to assist them with their business and brand problems. We exist to primarily deliver creative, yet functional solutions in the form of digital branding and advertising.

Account Executive

What's up! I'm Dexter, a future Creative Technologist with roots in strategic brand communications, PR, and design.

🎯 My journey so far:

- Building compelling brand narratives 📖
- Crafting visually appealing designs 🎨
- Diving into the world of coding to further my creative potential 💻

🔭 I'm on a mission to merge creativity and technology to create immersive digital experiences. With the aim of bridging the gap between aesthetics and functionality. Passionate about the intersection of design, technology, and strategy

🔗 I love connecting with like-minded professionals in this exciting field. I'm all about continuous learning and pushing boundaries.

Let's connect and craft the future!

Could NIL Unlock a New Era of Rugby Athlete Empowerment and Global Fame?

The integration of Name, Image and Likeness (NIL) in collegiate sports has opened a plethora of opportunities for athletes in sports like American football and basketball. It's intriguing to ponder how a similar system could benefit rugby, a sport with a passionate global following yet varying professional opportunities. Here are some condensed thoughts:

Benefits:
💪 Athlete Empowerment: NIL could provide rugby players with financial independence and broader personal development opportunities.
🌟 Increased Sport Visibility: Engaging with brands and leveraging social media could draw new fans, elevating rugby's global profile.
🤝 Enhanced Community Engagement: Athlete endorsements could strengthen the bond between local businesses and rugby communities, fostering mutual growth.

Challenges:
⚖ Equitable Framework: The development of a fair and effective regulatory system is crucial to ensure equal opportunities and maintain the sport's integrity.
📉 Market Size Limitations: Rugby's market and fan base, while substantial, are smaller than those of some sports currently benefiting from NIL, possibly affecting the scale of opportunities.
📚 Educational Support for Athletes: Players would need guidance on navigating branding, financial management, and legal aspects of NIL engagements.

Implementing NIL in rugby could represents a forward-thinking approach enhancing visibility and financial independence but also poses significant challenges that require thoughtful consideration.

The RugbyDAO are keen to hear your thoughts. Could NIL be the future of rugby?

#rugby #rugbygrowth #sportsmarketing #sportsbusiness #futureofrugby

Phygital is rapidly evolving, and the sports industry can't afford to be left behind. As designer and trend forecaster Angela Sortino recently said in her interview with Cycle-cc, success lies in striking the right balance between digital and physical elements, offering value beyond mere novelty. 

This resonates deeply with me, especially as someone who values a healthy digital/physical balance.

I'm excited about phygital's potential because it resonates with our changing world. Yes, tech is amazing, but we also crave real-world connection. Phygital bridges that gap, and sports is the perfect arena for it to shine.

This isn't just about tech for tech's sake. The phygital transformation offers something for everyone:

- Fans craving deeper connection with the sports they love.
- Athletes seeking to build a lasting brand and legacy.
- Teams and leagues looking to boost loyalty and gain valuable fan insights.

Exactly how though...?

- Deeper Fan Experiences: Imagine fans earning exclusive digital collectibles with every epic moment on the field. These digital assets go on to unlock real-world rewards – from VIP experiences affiliated with the team/athlete to attaining access or better deals on products by brands that have partnered with their favourite athletes.

- Athlete Empowerment: Athletes can craft phygital memorabilia tied to their greatest moments. This creates lasting value for them, new revenue streams, and a chance to build a brand that extends beyond their time on the field.

- Data-Driven Strategy: Phygital interactions yield rich fan insights. Teams and leagues can use this data to further personalise experiences, tailor offerings, and make informed decisions.

This is partially what fuels my passion for Minimal, we're not just about technology – we bring a human-centred approach to phygital implementation. Our expertise lies in developing bespoke solutions that deliver measurable results for athletes, teams, and leagues... With a sprinkle of strategic branding amidst the whole shebang. 👌

We're undoubtedly looking to change the game together!  

#Phygital #SportsTech  #Innovation #AthleteEmpowerment #FanEngagement #DataDriven #GameChanger

Founder, Creative Cartel | Co-Founder & CEO, Minimal (Sports-Focused Experience Design Division)

How can phygital offer deeper fan experiences?

Why is phygital transformation significant for athletes?

What are the benefits of data-driven strategy in phygital interactions?

The Miatsil Kutxa'an - "The Living Culture" - court in Mérida, Yucatan.  
 
This vibrant canvas of culture is set in Francisco de Montejo III Park, the court showcases local icons like Mayan pyramids and intricate Yucatecan patterns, thanks to artists, Totoi Semerena and Dia Pacheco. 
 
Involving local residents, this initiative by Legado Innvictus 🏀   
 
This is a really cool initiative! 
 
#Ball #Community #Merida #Innvictus #Basketball #Culture #GrupoInnovasport

How can basketball be used to promote community and culture?

What is Legado Innvictus and what other initiatives have they taken?

What is the significance of Mayan pyramids in Yucatan culture?

Couldn't agree more with this approach to accentuating rugby... The sheer potential! 

I feel up-and-coming athletes need to be appreciated more, if that means helping them build and grow a more formidable personal brand for themselves, then so be it. After all, that's just a fraction of what needs to happen anyway.

Don't even get me started on the possibilities of integrating the phygital side of things into the current NIL structure. Endorsements and promotions, etc are one thing... Crafting phygital assets that have infinite potential for all parties involved... Athlete + brand + fan, now that's a different ball game.

What are the benefits of athlete empowerment?

What guidance would rugby players need for financial management under NIL?

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