Dejan Gajsek🤘

Grow + Scale

Tailored Competitive Enablement programs for B2B Tech and SaaS companies. 

Our team fuels B2B product marketing and sales teams with competitive intelligence and enablement insights and materials to close accounts faster.

What we do:
• Partner closely with product and sales leaders to identify lost opportunities and create enablement aligned to sales goals and seller competencies.
• Research, analyze, and create enablement materials and measure its impact on a client side from product teardowns, feature comparisons, secret shopping a competitor, or building a competitive program from scratch.
• Optimize and scale initial enablement programs to more products and more competitors.
• Deliver timely insights about competitor movements through periodic competitive newsletter and team collaboration software
• Produce on-brand marketing collaterals from sales battlecards, ABM decks, and sales decks

Marketing & Sales, Co-Founder

RevGenius

Member

Exit Five

Circuit Stream

As one of the first marketing hires, I've overseen multiple marketing functions since Dec 2019 til 2021 and was tasked with brining awareness, conversions, and design a logical user-centric lifecycle journey and demand generation function at the company. 

With my help,  Circuit Stream became a category leader in AR/VR education with a thought-out content strategy involving managing expert writers, backlinking, partnerships, and more than 150 live webinars in the span of 3 years. 

Impact:
- An average 3x y-o-y growth in revenue from 2019 to 2022
- Grown organic traffic to Circuit Stream website by 250% and total traffic by more than 500% in the first year by implementing a content strategy that relied on SEO optimization and buyer’s intent
- Tripled the amount of sales-qualified leads in less than a month with strategic content, content
distribution, and live workshops
- Organized, managed and executed over 150 live webinars Since 2019 which contributed to the
record revenues and 3x year-over-year growth
- Led and executed the Black Friday campaigns which led to record monthly revenue of more than
 than three times the normal monthly income by leveraging partnerships,
managing and organizing live events, and writing email drip campaigns focused on conversions
- Grown webinar attendees by 400% from 250 to more than 1,250 with a 30% average attendance rate and an average NPS score of more than 50 by researching and finding trends, and implementing
email and PPC advertising
- Brought it a 558% increase in the number of net new leads with lead generation from 459 in March, 2020 to 3,020 in May, 2020 
- Planned, Managed, and executed Spring Sale Campaign with a 144% boost over an average monthly revenue
- Secured partnerships through email and LinkedIn outreach and brought in Meta, Niantic, and Unity

Head of Content Marketing / Demand Gen

dgajsek.com

Personal blog and consultancy at dgajsek.com. I write about growth strategies, marketing and productivity tips.

Independent Business Owner

LifeOnScreen

First self-served marketplace for Digital Out-of-Home Advertising. 

- Outbound Lead Generation of 1000s of key personas
- Content Strategy for B2B clients 
- Project Management for CMS from scratch
- Sales process playbook for 
- Managed 3rd party PPC and lowered CPA for 40%
- SEO optimization and maintainence

Head of Growth

Sudo Systems LLC

Sudo System designs and develops high performance embedded systems for next-gen IoT devices such as Virtual Reality, multimedia digital signage, robotics, autonomous vehicles and others.

Using the highest quality suppliers, the award-winning engineers use their knowledge to design solutions that reduce development time for companies from 12 months down to 1 month hence drastically accelerate time to market.

The flagship product SudoProc has been featured on:

* LinuxGizmos - Tiny, solderable quad Cortex-A17 module has 4GB RAM and HDMI 2.0  
* Hackster.io - Solderable SOM: A Tiny Monster for Power-Hungry IoT Devices

Business Development Manager

Viar360 - Create Cinematic Interactive Virtual Reality and 360˚ Stories backed by Analytics

- Planned and executed content marketing strategy that increased traffic by 80% without a marketing budget.
- Wrote, edited and published articles and guest posts on company and guest websites
- Top 10 writer on Quora under topic Virtual Reality.
- Executed personalized onboarding strategy together with beta testing group that solidified acceptance criteria for the product release.
- planned, ran and written cold email marketing campaigns that had a 23% conversion rate to the product use.
- Managed all social media channels and co-created and ran Facebook groups as a community manager which attracted over 1500 members in less than a year
- Wrote and released weekly newsletter email campaigns with above 45% open rate

I know my way around words :)

Growth and Marketing Manager

VIAR is a Virtual and augmented reality development company, focusing on developing software and hardware for businesses. We supply other business with creative marketing ideas with custom branded VR goggles and custom made apps. 
The latest, most exciting product is a cloud based, device agnostic platform for Virtual Reality videos. You will finally be able to manage, edit and analyze your videos with ease. We are still looking for private alpha testers who will receive free membership once we are ready to open for public. Are you one of them? Sign up here: http://goo.gl/Ttw8kR

As a marketing lead and head of growth I was responsible for:
- Ran Lead Generation campaign for sales without a budget
- Utilized Growth Hacking principles to attract, convert and retain users on the product platform
- bringing up an online shop and affiliate system
- A/B Testing landing pages
- Social Media Marketing and optimization
- Copywriting for web
- Testing User Experience
- Content Marketing
- Business Development
- PR outreach

Head of Growth & Marketing Lead

Edgar, the storyteller

At Edgar, we help companies build up their brands and amaze their customers with powerful stories. We’re hacking the advertising industry so it would finally work for the small brands as well.

We connect brands to the best creatives (writers, illustrators, photographers) through the StoryMarket, where they create great stories. Together.

Edgar delivers the quality of an add agency but is more transparent, faster and more affordable. Compared to the competition, we care about the whole story, not a single piece of content.

With Edgar, brands get their advertising partner which handles project management, content strategy and assembles the rockstar team to create and distribute the stories. Armed with their stories, brands present, promote, sell and engage with an impact.

As a chief creative, I'm the one responsible for the design strategy of Edgar. But what I enjoy the most is crafting lovely visuals, Brand Stories and Brand Personality. Meanwhile, I've also designed (UI) Edgar's free storytelling tool http://edgartells.me/crafter and build up the brand with funky visuals. Fun times!

I'am helping Edgar Tells with:

- Email Marketing  
- UX testing
- Social Media Marketing
- Copywriting

Storytelling and Marketing

Kukoon Media Inc.

Founded in Calgary, Canada in 2010, Kukoon Media Inc. has persevered in the world of art & design and has since then led many design and branding efforts worldwide.

- Social Media Strategy and Fulfillment
- Web Research
- Build Relationships
- Generate Qualified Leads
- Copywriting and Editing services
- Graphic Design for Web
- Brand Management

Social Media Strategist / Community Engagement Officer

Competitive intelligence and enablement service for B2B Tech Companies

I’m a curious guy who loves diving deep into business, competition, and tech. Since 2015, my business partner and I have been running a company that customizes competitive enablement programs for B2B tech and SaaS companies. With over 9 years of hands-on experience in growth and content marketing, I help B2B product marketing and sales teams arm themselves with the insights and tools to close deals faster and boost their win rates.

My mission is simple: be helpful and stay grounded. Whether it’s personally or professionally, I’m here to add value. I write about competitive enablement, product breakdowns, battlecards, and competitor playbooks for senior product marketers in B2B tech. I also share my knowledge on SEO, lead generation, email marketing, PR, and business development through my blog and social media. I’ve worked with everything from Fortune 500 giants to fast-growing startups, helping my last AR/VR company triple sales year-over-year. Along the way, I’ve snagged a few accolades, including Startup of the Year 2017, Geekwire 200, and being named one of Quora’s Top 10 Writers on Virtual Reality.

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