Doriame Design

Social Media Manager

AGP World

In my role at AGP World, I developed a consistent personal brand image for the Founder & MD across LinkedIn, Instagram, and Facebook, enhancing online presence and increasing profile visits. I also executed effective social media plans for productions like Tape Face & Devdas - The Musical, improving online visibility and audience interest. Additionally, I tailored a social media plan for Veterans of War in collaboration with the Navy Foundation Mumbai Chapter, amplifying brand visibility for AGP World and the foundation. I also coordinated marketing efforts in the absence of the associate director, maintaining brand image and media relations. My creative contributions included shooting videos for the events, transforming them into engaging reels to boost online presence. My strategic marketing acumen led to achieving 300K+ profile visits on Instagram, highlighting the effectiveness of my campaigns and engaging content.

Digital Marketer

As a dedicated Digital Marketing Intern at AGP World, I played a pivotal role in optimizing the organization's social media presence on Instagram, Facebook, and YouTube. My efforts resulted in a clean and engaging online image, fostering meaningful interactions and enhancing brand visibility. Conducting extensive research on the entertainment industry and global theatres, I gained profound insights into the transformative power of theatrical plays. These insights enabled me to make informed decisions and develop innovative marketing strategies that resonated with the target audience.

Created compelling image and copy for paid LinkedIn and Meta ads to enhance brand awareness.

I collaborated closely with the Marketing Associate Director and Creative Manager to develop and execute comprehensive marketing campaigns and strategies for two distinct projects: Tape Face & Devdas - The Musical. In the pre-sales phase, I crafted compelling post copy and creative content that effectively captured the essence of the productions, enticing potential audiences and building anticipation.

Ensuring brand consistency, I worked collaboratively with the creative manager & graphic designer intern to co-create visually appealing and on-brand creatives for all marketing collateral, reinforcing AGP World's visual identity.

In a fast-paced, dynamic setting, I exhibited strong multitasking abilities. Additionally, I leveraged analytics tools to assess social media performance and made data-driven recommendations for optimization, continually refining our approach to achieve better results.

Digital Marketing Intern

My Fitness Health Club

As the Gym's Instagram Manager, I led targeted marketing strategies in Mira-Bhayander, boosting brand awareness. I managed the profile with updates, prompt engagement, and responsive query handling.

Organic campaigns attracted members with exciting offers, while curated stories built a loyal community. I shot quality facility and workout videos on my phone, creating appealing reels.

Every post had engaging captions and maintained consistent aesthetics through Canva templates. 

Despite limited resources, I ran a strategic week-long Instagram ad campaign for increased reach. I analyzed the website for user experience, making enhancements.

Who am I? 

Well, I am the self-proclaimed "Numbers-Confused Rookie Digital Marketer." 

While some people might get all tangled up in spreadsheets & data, I prefer to keep things spicy & creative.

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Dharana Makwana's Linkedin Analytics

Dharana Makwana

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Dharana Makwana

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Dharana Makwana's Linkedin Analytics