JPMorganChase

•	Led team through massive content mandate: I developed a strategy to create new content that meets business OKRs, and expands readership beyond current markets. Analyzed a 35K keyword data sample using pivot tables, advanced Excel formulas, and SEM Rush to find content opportunities amongst competitors. Presented strategy framework, 150 proposed articles, and findings to senior leadership. 
•	Writing contributed a 50K increase in impressions in less than a year by adopting keyword research, introducing new content styles, on-page SEO techniques, and analytics to drive traffic and enhance user engagement (Example: How These 3 Gen Z Entrepreneurs Built Successful Businesses’)
•	Acted as a liaison between product managers and the content team in order to develop product-centric content for Chase Spending Planner, Autosave, Debt Management Tool, and the College Cost Calculator based on roadmap findings.
•	Facilitated cross-functional stakeholder meetings to ensure alignment with content roadmap and learn best practices.
• Mentored junior members in data analysis (Microsoft Excel) and SEO research

Senior Associate

Stories to Sales ® LLC 

Stories to Sales ® LLC helps founders discover their brand story, target market, and unique value proposition through a journalism lens. My storytelling framework has helped more than 200 clients. 

My role involves crafting engaging sales copy, helping business owners clarify their brand identity and messaging, developing digital products, and overseeing a remote team.

Past workshops include: Women In Business's Women Thrive Summit, NJ.Com, UN Humanitarian Focus Foundation, Winter 2022 Collab with Sue Phillips Fragrance 

Through my startup, I've developed additional skills in client prospecting, closing high-ticket sales, digital product development, email marketing, as well as market research. 

Let's chat: https://calendly.com/storiestosales/consulting

Founder and CEO

• Finder.com, Investopedia, Home Solutions and Worth.com.

Financial Journalist

Red Ventures

• Wrote and updated SEO mortgage content on Bankrate.com to drive organic traffic and improve search engine rankings.
• Assisted in the creation and production of Homebuyers Course to educate and engage potential homebuyers.
• Subject matter expert on mortgage lender reviews
• Published original articles related to housing shortage and trends to keep readers informed and engaged.

SEO Mortgage Reporter

Yahoo Finance

• Top 4 Writer with 38+ million content views covering mortgage and retirement beats at Yahoo Money and Cashay.com
• Adept at securing documents, data analysis, and source building with 350+ contacts in the financial industry
•Shared stories on Yahoo Live as well as Money, Honestly
•  Wrote investigative piece on how prisons limited cash transfers during the pandemic (secured primary documents such as inmate letters to loved ones)

Personal Finance Reporter (Mortgage and Retirement)

CNET

As a Master's Summer Technology Reporter at CNET, I covered a wide range of tech topics, from 5G to assistive technology.

• Wrote 50+ stories on breaking news, including the relevance of 5G in the nation's digital divide
• Reported on solar powered and assistive disability technology features
• Interviewed municipal leaders, CEOs, nonprofits, and entrepreneurs

Master's Summer Technology Reporter

Finder

• Designed, monitored, and analyzed national personal finance consumer surveys to uncover key insights for content creation.
• Analyzed data for over 30 personal finance related stories, including auto-loan delinquencies, to drive impactful storytelling
• Created complementary infographics and SEO optimized webpages on WordPress to enhance content visibility and engagement.
• Assisted with PR pitching to increase brand awareness and media coverage for Finder.

Insights Analyst (Content Marketing / Data Journalism/ PR)

• Analyzed and manipulated datasets to provide insights for 80+ onboarding officers/bankers
• Acted as a key point of contact for metric-related inquiries, ensuring smooth communication flow
• Created and sent weekly reports to the private banking team in India, showcasing key performance indicators
• Performed ad-hoc data pulls as requested in Microsoft Access, demonstrating strong analytical skills and attention to detail

LatAm Private Bank Analyst 

As a financial journalist and business owner with nearly a decade of experience, I use my content strategy, source building, data analysis, and SEO skills to create engaging stories that inform readers and drive traffic. My work has been featured in Chase, Yahoo Finance, CNET, Bankrate, Finder.com, and Investopedia, among others, reaching millions of readers. 

I am also the founder of Stories to Sales®  LLC, which helps entrepreneurs develop their brand story and value proposition through done-for-you copy, 1-1/group coaching, and digital products. I have experience managing domestic and remote teams. With a proven storytelling framework that’s benefited over 200 clients, I’m passionate about turning complex ideas into narratives that connect and inspire.

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