• Dynamic targeting - Personalized AI enabled Insights:
	- Worked on helping businesses to proactively identify potential customers and target them 
           through personalized insights that are generated by deep learning driven frame works such as 
           LSTM, SHAP and PU learning
• Next Best Action/Engagement:
 - By leveraging Genetic Algorithm, optimized the marketing sequence. This optimal sequence for each 
   customer helps in identifying right channel, right content, and right cadence.
 - Developed a CNN model using historical data to evaluate sales response of promotional sequence and 
    measure uplift. Resulted in uplift of ~8% in revenue across multiple brands.
• Digital Content Supply Chain - Auto Tag, Content Tagging for digital assets :
	- Developed a pipeline that converts unstructured data from digital omnichannel assets to 
           structured data
	- Pipeline leverages parsing techniques, NLP, object detection and logo detection to derive 
           structured data features
• Content personalization:
	- Using historical engagement data, designed an AI framework that help businesses to improve their 
           customer engagement though personalized promotions
	- Identify the drivers of engagement and then tailor the omnichannel assets in accordance with 
          customer affinity to drive the engagement

Data Science Associate Consultant

IQVIA

Worked extensively on Market Mix Modeling projects with multiple pharmaceutical clients across different therapeutic areas and geographies (America, Europe and Middle East)
Experienced in anonymizing the sensitive clinical trials data according to HIPAA and GDPR to prevent its privacy and making it available for analytical purposes. Experience in both rules based and risk-based anonymization

Associate Consultant

Data Analyst

Data science professional with 5+ years of experience in Pharma/healthcare industry. Experienced in solving complex business problems through full stack data science.

✅ Programming: Python (Numpy, Pandas, sklearn, Matplotlib, OOPS, PuLP) ||  SAS (Base, Macros, and SAS-SQL) || Advanced Excel

✅ Market Mix Modeling || Content personalization algorithms || Proactive customer targeting models || Next Best Action || NLP || ML/AI || XAI

✅ Data: CRM, APLD, DDD, MIDAS, and clinical trials data

✅ Experienced in working with product development/operations teams and also experienced in guiding a small sized team of 2-3 members

Feel free to contact me at:
✉️ Email: pdharmateja.93@gmail.com

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