OPIS, A Dow Jones Company

Marketing Director

S&P Global

Developed and executed marketing strategies to drive lead generation and revenue growth for the Financial Services Solutions division at S&P Global, formally IHS Markit. 

- Increased leads by 30% through the development of a comprehensive email content marketing strategy.
- Developed a new financial services podcast series, resulting in a 200% attendance rate and a 40% increase in new leads. 
- Managed a marketing budget of £250K, delivering all campaigns under budget. 
- Contributed to the development of brand campaigns, resulting in a 30% increase in lead generation and 40% increase in website traffic. 
- Developed and executed a new direct mailer campaign resulting in 10% increase in leads. 
- Managed a team of 2 marketing professionals resulting in 100% employee retention rate.

Solutions Marketing Associate Director

IHS Markit

Solutions Marketing Associate Director 

Managed all aspects of marketing for EMEA in the Maritime & Trade division, including developing and executing campaigns, managing budgets, and developing collateral materials. 

- Developed and delivered regional and global integrated marketing programs that generated over $4M in new business revenue globally and over $1.5M in the EMEA region.
- Supported the business $80M in renewals and achieved a cancellation rate under 13%.
- Managed all EMEA regional marketing activities and global efforts with a budget of $150k, delivering under budget. 
- Developed and executed a new direct mail campaign resulting in a 15% increase in leads.
- Developed and executed a new content marketing campaign resulting in a 50% increase in website traffic.
- Developed a new Maritime & Trade division brochure, resulting in a 25% increase in lead conversion rates.
- Oversaw social media initiatives that elevated the divisions profile on LinkedIn and Twitter that lead to 10-20% growth in total social media shares.
- Built a retention program targeting accounts under $30k which retained 56% more customers and upsold products by 22%.

Senior Marketing Programs Specialist (EMEA) 

Institute and Faculty of Actuaries

Acquisition and Retention Marketing Manager 

Under the management of the Marketing Leader, implementing campaigns to encourage brand awareness of the actuarial profession, and meet student membership target numbers through traditional and digital advertising methods.

•	Campaign management of a range of agencies: advertising and affiliate agencies such as Target Jobs and The Student Room 
•	Managed the careers event calendar, booking career talks and fairs nationally to promote the actuarial profession 
•	Project managed the development of careers and education materials such as the Careers App and Annual Directories 
•	Initiated the use of peer-to-peer marketing to promote interaction between prospective students and members in the form of blogs across all digital platforms (website and social media)
•	Co-ordinated the production of video content promoting the profession to prospective students and new students by organising volunteers who were happy to participate as well as managing the agency 
•	Managed all stakeholders from institutions, members, volunteers, students and external agencies

Contractor: Careers Marketing Leader

The Chartered Institute of Environmental Health

Supporting the Head of Marketing in the growth, support and development of the CIEH membership programme and 15Hatfields venue marketing. This included designing a new website platform, writing a communications strategy for acquiring new members, email marketing to promote training and using new media such as PPC, affiliate websites and SEO to market 15Hatfields.

•	Managed national campaigns to acquire target number of members on training  
•	Planned, managed and evaluated PPC and social media advertising campaigns with the digital team. 
•	Start to finish content writing for emails, brochures, website, digital media (social and PPC) and communications strategy 
•	Auditing current communications to all members to define  relevant communication for each membership type.

Contractor: Marketing Consultant

Global University Systems

Working under the supervision of the Director of Marketing for the London School of Business and Finance in implementing campaigns for Professional Qualifications and Executive Education courses, line managing a team of four (two members in Prague), defining strategies for generating lead targets using a range of marketing initiatives from social media, affiliates, PPC, SEO and email communications. 

•	Manage the marketing strategy for the following brands under the London School of Business and Finance: Professional Qualifications (online), Professional Qualification (on-campus) and Executive Education 
•	Project managed the B2B strategy for Executive Education courses using the Lead Forensics platform which resulted in £120K revenue within the first month. 
•	Managed national and international campaigns to ensure daily and monthly sales lead targets were met. 
•	Planned, arranged and coordinated marketing and advertising campaigns with a range of teams from PPC to affiliates.
•	Tracked and analysed social media and web data to choreograph and optimise targeted social campaigns, as well as assign ROI driven metrics to campaigns. 
•	Prepared the yearly marketing budget and managed this monthly based on lead generation. 
•	Successfully launched the AAT product portfolio, meeting monthly student targets. 
•	Analysed competitor activity to build pricing and promotional strategies to overshadow them.
•	Line managed a team of four, two based in Prague who worked on Professional Qualifications and two based in London on Executive Education.

Contractor: Marketing Team Leader 

Brunel University London

Line managed by the Communications, Marketing and Student Recruitment director, but working day-to-day in the College of Engineering, Design and Physical Sciences. This role works closely with the Marketing Manager on defining strategies to market courses enabling successful student recruitment. 

•	Worked on the concept, creation and implementation with the senior management team on creating an award winning student recruitment campaign
•	Devise marketing plans to promote college programmes of study, this includes creating campaigns for new courses with the use of traditional and new digital media
•	Lead in the delivery of specific marketing campaigns for the University, for example, Clearing, ensuring everything in within the ‘tone of voice’ 
•	‘Champion’ the ‘Tone of Voice’ for the marketing team, writing clear brand-led copy for all student communications
•	Developing a cross channel life-cycle communications plan as part of the keep-warm strategy to retain applications with the use of digital technologies such as geo-location marketing 
•	Working with external agencies on commissioning digital advertising (Paid Search/Remarketing) 
•	Work with Digital Communications on bringing up the College’s search rankings using SEO 
•	Lead on projects such as the Undergraduate Telethon activity and Decliner Survey
•	Keep track of budgets within the College of Engineering, Design and Physical Sciences 
•	Plan and execute events for the College and the wider university from concept to completion
•	Deputise for the Marketing Manager 
•	Write reports on projects and campaigns to evaluate their successes 
•	Use the Content Management System to update the website with press releases and course updates
•	Provide marketing support to the Head of Marketing with campaign ideas for conversion 
•	Lead on marketing conversion activities such as project managing course videos and photography, development of digital campaigns and organising Clearing activities

Senior Marketing Officer

Stanmore College

Performed various duties, including promoting brand identity, conducting market research, calculating return on investment, monitoring campaign execution, and coordinating external communications. Steered all aspects of the production of publicity material including prospectuses, flyers, and advertisements within defined time and budgetary constraints. Supervised the day-to-day activities of the marketing assistant and design apprentice.

· Established and executed the marketing and social media strategies and campaigns for student recruitment which resulted in the growth of social media interaction to over 600% in the first year.

· Structured and evaluated the results of market research and campaigns to determine the effectiveness of college marketing activities through analysis of Google Analytics reports and the College insights team.

· Organised and coordinated events and external speakers throughout the College, which included open evenings, student showcases and award ceremonies.

Marketing and Communications Manager

Established and sustained healthy networking relationships with schools and local media to control branding, advertising and identity at the top level. Acted as focal member of the team within the marketing department specifically communications, branding, lead generation and strategy.

· Skilfully promoted the College positively internally and externally by developing and implementing a clear and concise communications strategy.

· Formed and delivered internal communication and training for brand management, and organised market research to control the success of college marketing procedures. · Arranged the content of the college website, i.e. www.stanmore.ac.uk, in order to ease the access.

Marketing and Communications Executive

Vokera Ltd - Part of the Riello Group

•Responsible for providing customer marketing support 
•Responsible for managing loyalty scheme and creating artwork for monthly newsletters
•Creating artwork for direct mailing/advertising/competitions 
•Managing the Vokera Trade Vehicle, planning events across the country and sending out briefing packs to ensure the success of the event
•The planning and participation of regional and national exhibitions
•Managing and updating records on the company CRM system
•Responsible for assisting the Marketing Manager in planning budget and advertising spend, and coordinating the promotional events and campaigns
•Responsible for Vokera’s charity of the year and organising fund-raising events 
•Completing administrative duties of the department including quarterly internal newsletters

Trade Marketing Assistant

As the Marketing Director at OPIS, a Dow Jones company, I lead the marketing and communications team to deliver data-driven and award-winning campaigns that drive growth and retention for the global energy and commodities market. I have over 14 years of dynamic experience in the field, with a Chartered Marketer credential from the Chartered Institute of Marketing.

I leverage my expertise in integrated marketing, new business development, and digital marketing to create and implement comprehensive marketing strategies that align with the company's vision and goals. I work with cross-functional teams and external partners to execute innovative and effective campaigns across multiple channels and platforms, including web, social media, email, PPC, SEO, and events. I also use data analysis and market research to measure and optimize the performance and impact of our marketing initiatives. I am passionate about delivering excellence and value to our customers and stakeholders, and I constantly seek new ways to improve our marketing capabilities and outcomes.

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