Story Locker

Founder

Sprout

Hospitality Tech Start Up 

Responsible for launching and leading the growth in the UK and European markets with a new CRM marketing automation platform to drive strategic sales and profitability. 

⇒ Key Successes
•	Launched platform, generating double digit growth in MRR
•	Grew business YOY by 80% by developing and implementing reseller revenue model during COVID-19 in parallel with direct-to-consumer sales
•	Developed direct to brand and channel partner strategy with software/SAAS platforms inclusive of online reservations, EPOS, loyalty, wi-fi, pay at table, booking platforms and agencies
•	Built and maintained portfolio of domestic and international brands including Shake Shack, Boxpark, Big Easy, Patty & Bun, Hawthorn Pub Co, Vapiano, Beds & Bars, Various Eateries, Brighton Pier Group, Chopstix, London Cocktail Clubs, IMO Car Wash and Sushi Daily
•	Formulated and implemented communication and digital strategies, working in collaboration with inhouse brand executives 
•	People management: strategically manage team of six, inclusive of recruitment, mentoring and development, achieving high engagement and performance

UK & EMEA Director

Muso

Non Executive Director

Creams Cafe

As Marketing Director of this premium gelato, dessert and coffee brand, I oversaw the strategy, customer relationship, sales programs and sales volume and market share growth.

⇒ Key Successes
•	Restructured the marketing and food development function across 85 sites, optimising effectiveness and efficiency 
•	Drove growth by developing and implementing the brand and marketing strategy, sales and new product development
•	Introduced The Cheesecake Factory brand across all sites direct from United States
•	Supported next phase of national and global company growth

Interim Marketing Director

DataTherapy

Reporting to the CEO, I was appointed to Digital and Marketing Consultant to oversee the implementation of websites, mobile, SEO and PPC strategies for major, global retail brands including Pret A Manger, EAT, Bills Restaurants and Coco Di Mama.

⇒ Key Successes
•	Streamlined processes and improved efficiency by implementing online click and collect, delivery and stock control solutions for hospitality and retail-based operators
•	Competently managed Charles Tyrwhitt stock control system globally
•	Drove business development 
•	Identified and exploited commercial opportunities 
•	Planned and organised successful events and trade exhibitions

Hospitality Marketing & Digital Marketing Consultant

Pecking Order Restaurants 

Co-founded first premium casual-dining, award-winning chicken rotisserie restaurant and bar with 55 covers in North West London. Launched second restaurant in the following year, working in partnership with Chairman of Barnet FC. 

⇒ Key Successes
•	Generated £550k+ in revenue within first year  
•	Oversaw all F&B and retail inclusive of people resources (up 40 staff members), training, stock management, merchandise and food and drink menus creation, highlighting local produce, quality and environmental sustainability 
•	Implemented delivery service with Deliveroo and Just Eat, generating incremental weekly revenue of over £6,000 
•	Harrow Times Award Winner
•	Drove business through digital platforms via an App
•	Managed food bloggers, critics, social, online and pre-bookings    
•	Successfully sold equity stake and exited the business

Co-Founder

TGP Consulting Ltd

Led client portfolio, supporting new and existing clients through concept development inclusive of operations management, brand management, site finding, staff recruitment and development, pre-launch and day-to-day leadership. 

⇒ Key Successes
•	SME in formulating and implementing sales and marketing strategies for UK and UAE-based restaurant and bar concepts, including BRGR.CO, Ma’Plucker, Reform Social and Grill and Intercontinental Hotels

Sales and Marketing Director 

The Living Room Restaurant and Bar

As Head of Marketing, I was accountable for a portfolio of 18 venues, driving top line sales by implementing the overall marketing, sales and operational strategy, allowing for achievement of budgeted sales and profit targets.

⇒ Key Successes
•	Increased dry and wet margins by 3% and 2% respectively
•	Developed online and digital channels and launched first ever loyalty programme   
•	Developed social strategy
•	Implemented change, realising brand evolvement 
•	Food/drinks menu development and research in collaboration with key stakeholders
•	Management of 18 local Sales and Marketing Managers

Head Of Marketing

Orchid Group

Oversaw the portfolio of 20 unbranded venues, including restaurants, bars, hotels and nightclubs.

⇒ Key Successes
•	Increased sales revenue by 10% YOY
•	Increased hotel room occupancy by 40%
•	Increased web traffic by 60%

Senior Marketing Manager

Luminar PLC

Accountable for 55 national venues inclusive of sales and marketing communication plan to deliver offline and online channels, notable brands include Oceana, Liquid and Lava&Ignite.

⇒ Key Successes
•	Delivered total sales of 37.5% YOY growth by developing new customer experience 
•	Achieved cost savings of 20% per annum 
•	Successfully launched 10 x 3,500 capacity nightclubs with national ATL/BTL campaigns 
•	Achieved EDITDA of £5.5m within 24 months

Brand/Marketing Manager - Late-Night Bars & Nightclubs (Oceana / Liquid / Lava)

Hospitality Professional | Helping people capture life’s magical moments with Story Locker.

**What we do**
We help Founders/CEOs engage their audience and team members by sharing their stories. 

**Example**
https://vimeo.com/879943821/03a8f31be2
https://vimeo.com/922650417/5665fa657e?share=copy

**How Does It Work**
1. Pick from journalists who've interviewed Elon Musk, Richard Branson and Steve Jobs, among others, to help you tell your story.

2. We arrange a 60-minute pre-discovery video call between you and your Interviewer to build rapport.

3. A pre-recording guide narrative is produced so you're interviewer is clear on the topics you want to cover.

4. We provide a long-form professionally edited and produced podcast and 3-5 video reels, teasers and trailers to share on your personal channels in various formats.

**Want To Find Out More?**
Send me a message and let's chat!

Thank you Startups Magazine and Anna Wood for the feature for Story Locker 🎙 

https://lnkd.in/e7DFa4cz

#investment #preseed #angelinvestment #investor #invest 

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