Teachable

• Lead the strategy, creation, and execution of cross-channel, integrated marketing programs to acquire, engage, and retain customers through email, digital events, partnerships, affiliates, and paid ads in alignment with the SaaS Product-Led Growth (PLG) model
• Manage a cross-functional tiger team to address critical business challenges by prioritizing and delegating work, conducting weekly strategy meetings, and driving collaboration across departments to achieve project goals

Senior Marketing Campaign Manager

• Project manage & launch monthly campaigns to acquire leads & customers (est. $1.9M revenue by 2021 EOY)
• Create strategies to increase webinar campaign registration numbers (+62% YoY to date) 
• Develop new evergreen funnels and revamp current funnels with customized messaging & CTAs for different lifecycle stages & subscription plan types 
• Report on lifecycle metrics, including MRR, added cash, new subscriptions, & conversion rates, & propose new data-driven campaign strategies based on learnings 
• Own end-to-end execution of email campaigns including briefs, copy, design, segmentation, & subject line tests (email list size = 500k+) 
• Hire, train, & manage direct reports on Lifecycle Marketing team 
• Own experimentation & conversion rate optimization of site-wide marketing material 
• Daily monitoring of campaign pacing & performance, proactively identifying opportunities to improve metrics

Marketing Campaign Manager

• Generated 74% of overall subscription revenue, resulting in 65% revenue growth YoY 
• Project-managed cross-functional execution of campaigns, including Black Friday, 10+ virtual webinars & summits, & 30-day challenges ($2M+ revenue, 8,000 + new customers) 
• Developed strategies to drive leads to purchase paid Teachable subscriptions by working with email marketer, copywriter, designer, among other cross-departmental stakeholders 
• Scouted & onboarded 10+ contractors to help with different campaign deliverables such as copy, concept &  design, development, & video production 
• Managed QA process for all campaign deliverables including emails & landing pages 
• Formulated campaign offers, bonuses, & owned campaign timelines & budgets ($24,000-$170,000)

Marketing Campaign Coordinator

Zalando SE

• Executed 360-degree campaigns, including creative execution and production in a deadline-driven environment while collaborating with external agencies
• Delivered global and localized assets to stakeholders in 17 European markets for all touchpoints (radio, print, (D)OOH, online video, social media, PR, CRM, onsite, app)
• Radio ad project to optimize and standardize global processes across six teams for sales campaigns radio ad production
• Collected and utilized quantitative and qualitative deep dive insights and market research data to drive campaign content innovation and planning
• Influencer management including contracts, negotiations, and content posting schedule
• Managed timelines, approvals, and content deliverables of campaigns while coordinating with campaign managers and essential internal and external stakeholders
• Responsible for maintaining campaign budgets of up to 450k €
• Worked with Indirect Procurement team to negotiate and approve cost estimates, clear usage rights, and provide POs to agencies in a timely manner
• Aligned with Legal team to collect NDAs and prepare contracts for agencies

Junior Manager, Marketing Strategy & Campaigns

• Organized successful Strategic Partner Day events, with over 350 representatives from 100 brands
• Drove cross-functional marketing initiatives from concept creation to execution
• Engaged with stakeholders across various internal business units and external teams
• Evaluated marketing concepts, events and strategic directions by reviewing and interpreting results
• Supported development of new communication and engagement concepts for Zalando’s brand partners

B2B Marketing Intern, Brand Relations

Projects (see project section for details):
- SAP Implementation, British Petroleum, October 2016 - July 2017
- New Work of Marketing, IBM Internal, June - September 2016
- Connectivity Platform, Whirlpool Cooporation, January 2016 - June 2016
- Websphere Commerce, KYOCERA Document Solutions Inc., November - December 2015

Business Analytics & Strategy Consultant

Delta Sigma Pi

Volunteer role for Pi Psi at CUNY Baruch College

District Director

The Donnelly Group

• Scheduled house viewings for agents and clients through ShowingDesk, real estate appointment program
• Completed administrative and clerical tasks for the company, including document storage
• Answered telephone and directed inquiries

Front Desk Receptionist

National Urban League

• Used data-driven metrics and collaborated on a team to establish social media strategy
• Enhanced Jobs Network division by re-establishing job search database and hosting free webinars
• Moderated “Virtual Career Fair” during annual “Career & Networking Fair” (80 attendees)

Talent Management Intern

Thinkso Creative

• Developed marketing plan for 3rd annual pro bono project, Give A Brand!, including call-for-entry, gaining media coverage, and establishing strong social media presence
• Managed social media accounts to maintain brand imagine and increase interaction between brand and audience 
• Created and scheduled daily social media content on Hootsuite
• Conducted research and generated competitive analyses for clients

Marketing Intern

A Better Chance

• Developed and executed marketing strategy for organization’s 50-year plan
• Helped raise over $1 million from the 2013 Awards Dinner Gala by reaching out to donors prior to the gala, silent auction event, and gift-matching from donors’ place of employment
• Data entry and maintenance in Raiser’s Edge (donor database)
• Prepared drafts and edited communications for internal and external audiences, including e-mail blasts, newsletters and event invitations

Marketing and Development Intern

College Summit

Alumni Leader

AON Homes

• Spearheaded and negotiated two apartment deals with international clients
• Developed expansion plan with CEO including competitive analysis
• Managed team of 10 and created price analysis for NYC apartment rentals

Marketing Intern / Salesperson

Experienced Senior Marketing Campaign Manager with a proven track record of launching successful campaigns to acquire leads and customers, increase webinar campaign registration numbers, and optimize funnels for different lifecycle stages and subscription plan types. Skilled in project management, email campaign execution, and conversion rate optimization. Adept at analyzing lifecycle metrics and proposing data-driven campaign strategies.

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