ChargePoint

Sr. Marketing Analytics Manager

Illumio

- Pioneered comprehensive pipeline reporting, driving a 40% YoY increase in marketing-attributable revenue.
- Developed Pipe Build & Health insights, fostering cross-functional alignment among Finance, Sales, and Marketing.
- Implemented a reverse waterfall model, aligning targets across Marketing, Inside Sales, Sales, and Partners.
- Standardized campaign conventions, enhancing measurement consistency with Marketing.
- Integrated campaign insights into Pipe Build & Health dashboards, spotlighting top-performing tactics.
- Crafted a campaign calculator for stakeholders and provided insights on product skews impacting pipeline performance.
- Owned and managed QBR, weekly dashboards, and executive dashboards in DOMO

Sr. Manager Marketing Analytics & Operations

The Shed

- Defined marketing org's customer journey, establishing KPIs and metrics.
- Streamlined contact data integration into Hubspot for Chat, Contact Us, Registrants, and Guests.
- Automated demographic data acquisition through data append services.
- Devised behavior-based RFM model to enhance customer segmentation.
- Orchestrated partner performance dashboard review and biweekly share payout.
- Collaborated on merchandising team's product bundle strategy and creation process.
- Aligned team priorities and solidified project requirements.
- Led formulation of CAC & LTV calculations.
- Created ABM and Lead-based marketing customer journeys with KPIs at each step.

Senior Director of Marketing Operations & Analytics

Venafi

- Lead  the definition, integration, measurement, and visualization of Marketing KPIs aligned with the ABM strategy.
- Spearheaded trial progression funnel creation for Venafi's Outagepredict and Devops, boosting trial adoption by 30% within a quarter.
- Conducted predictive ROI analysis based on account behaviors, guiding future marketing investments.
- Supported Revenue Operations in reporting quota attainment versus goal and forecasting.

Senior Marketing Analyst

Lenovo

- Led the design, development, and ongoing maintenance of data integration solutions for the North American Marketing technology infrastructure.
- Oversaw Marketing reporting for diverse segments—SMB, Consumer, Commercial, and Channel.

Responsibilities included:
- Defining a matrixed customer decision journey model with KPIs for email, display, paid and organic social, and search across all Marketing segments.
- Setting targets and measuring spend, visits, and revenue performance to targets for Ecommerce.
- Conducting funnel journey KPI measurement from net new through the pipeline against targets for Commercial and SMB.
- Managing a team of data analysts for operational, exploratory and ad hoc reporting.

Marketing Data Integration Manager

Reporting:
- Quickly mastered Tableau within three months of joining, handling model development, validation, and visualization for all reporting requests, and acting as the point of contact for SMB reporting.
- Gathered requirements, defined reporting cadence, and managed all reporting requests. Regularly updated stakeholders, setting clear expectations on deliverables.
- Led the Tableau to Qliksense migration project in collaboration with the data architect. Acquired Qlik expertise in two months and completed the migration within six months. Post-migration, conducted stakeholder training on Qliksense usage, providing glossaries and summaries for report self-sufficiency.
- Managed a variety of reports, including funnel reporting (stage conversion rates, velocity analysis, RAD opportunity trends, DB Health, Email frequency, order booking analysis, etc.).

Lead Management:
- Oversaw lead routing, ensuring leads from all sources were accurately assigned to the appropriate territorial representatives.
- Managed the list import process, creating a standardized template for vendors to ensure data completeness. Proactively collected stakeholder directions and event specifications for timely and high-quality follow-ups.
- Developed Salesforce rep behavior-focused dashboards for Sales managers, ensuring adherence to follow-up SLAs. These dashboards were used for weekly status checks with the reps.
- Managed Zoominfo and Eloqua Prospect profiler licenses for Sales Reps, providing training on usage. This initiative significantly improved the quality of rep conversations based on their feedback.

SMB Data Analyst

Citrix

Database Marketing – Reporting and Analysis:
- Consolidated data from 12 detailed email performance reports into a single, user-friendly and interactive nurture program performance dashboard by verticals, offering valuable insights into Awareness through Purchase vertical business performance.
- Successfully replicated the project for Sharefile after its acquisition by Citrix.
- Provided actionable insights from reporting on potential problems and optimization areas to program managers.
- Managed the Marketo to Salesforce sync dashboard, promptly escalating issues to the team in case of sync irregularities.
- Supported ad hoc reporting requests within the Sprint process, focusing on Marketing and SFDC reporting.

CRM Data Governance and Stewardship:
- Orchestrated the list import process, introducing an Excel template for standardized list entries. This initiative significantly improved submission quality by over 80%.
- Established processing time SLAs, ownership agreements, and a knowledge base for the entire lead routing and scoring process, enhancing collaboration with stakeholder teams.

Marketing Data Research Coordinator

•	Supported the Marketing lead in creating and managing the Nurture programs for each of the GTM products
•	Managed the Marketo campaign & folder naming conventions and infrastructure
•	Managed all the ad hoc reporting requests related to Marketo

Marketing Systems Production Coordinator

Workfront

Lead Creation, Sync Governance, and Database Segmentation:
- Enhanced field marketers' efficiency by streamlining list formatting with a user document, reducing manual work by over 50%.
- Ensured precise synchronization with Marketo & SFDC campaigns, addressing daily sync issues, and rectifying funnel leaks.
- Governed lead scoring, continuously optimizing the model based on lead qualifications.

Email Segmentation, Campaign Creation, and QA:
- Collaborated with field marketers to tailor audience-specific recommendations for events.
- Boosted organizational targeting efficiency by setting up, testing, and expanding segmentation processes.
- Significantly reduced campaign creation time by over 70% through the development of Marketo templates.
- Rigorously QA'd tracking within campaigns on test records.

Email QA, Reporting, and Training:
- Conducted comprehensive HTML, URL, signature, token, and spacing tests with the web team for email quality assurance.
- Proactively created, monitored, and analyzed weekly email performance reports, providing valuable feedback to Field Marketing teams.
- Defined success metrics for email sends based on historical data.
- Developed heat grid click reports in Marketo and SFDC to optimize rep follow-up times.

Marketing Automation Specialist

Marvel Marketers

Worked as a contractor for Google supporting the marketing automation function

Junior Marketing Automation Consultant (Contractor)

Results-driven marketing analytics and operations professional with over 9 years of experience leveraging data and analytics to optimize marketing outcomes. Proven success in creating comprehensive insights on pipeline build, campaign performance, and customer segmentation. Adept at aligning cross-functional teams, defining KPIs, and implementing data-driven strategies. Holds a master's degree in applied mathematics.

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