Dhruv Patel

Saleshandy

Saleshandy is a cold outreach platform that helps B2B businesses automate and scale their outbound sales efforts. 

» I am the person responsible for
- majority of marketing stuff
- people management
- developing and implementing systems & procedures throughout the organization
- operations

Co-Founder

Appitsimple Infotek Pvt. Ltd. [www.softwaresuggest.com]

- Lead Marketing strategist & enabler, strategic vision, and involved in growth of the marketing team from 1 to 6 
- Grew organic acquisition, leveraging website optimization, SEO, and PR 
- Setting up marketing infrastructure i.e Google analytics, Webmasters, SEO tools, Adwords, Social platforms & paid social media networks.
- Influenced product development within application to increase page on time, no of page view per session, reviews, goal conversions and increase in paid click through rates.
- Coordinated communication amongst team members
- Social Media Management – wrote blog posts & managed corporate Facebook, LinkedIn, Twitter
- Email Marketing – created and sent industry updates, regulatory notifications, Promotional emails, guides to customers and prospects via MailChimp & Sendy.
- Played a role in team building, recruitment / hiring & data extracting.

Marketing & Operations

Pathnex Technologies

Getting Things Done

Co-founder @ Saleshandy | Want to generate quality leads fast? Try cold emailing! Personalize your emails, keep them short & sweet, & follow up!

Hey there,  

I'm a guy who wears many hats, and I like it that way! 

My marketing journey kicked off at a company where I managed a team of over 25 folks as the Marketing Lead and Operations Manager. 

But my itch for something more took me down the road of content and niche marketing. That's how I ended up co-creating Saleshandy, a place where I'm still enjoying the ride and helping the company grow.

I'm a marketing junkie and a business starter, and I get my kicks from companies that encourage teamwork and don't put up roadblocks to success. I live to meet and exceed what customers want. I keep a close eye on the results and always tinkering with my game plan based on what's needed. When things go south, I don't get bent out of shape; I see it as a chance to learn. I take a good, hard look at what went wrong, figure out why, and then cook up solutions based on the facts.

As a growth hacker and digital marketing buff, I thrive on the hustle and meet life with a never-say-die attitude. My constant grin shows my love for creating strong teams and my readiness to lend a hand at the drop of a hat.

So here I am, a Co-founder at Saleshandy, extending an invitation for you to join me on this wild ride as we take over the marketing world, one success story at a time. 

Let's get together and see how we can help each other grow. What do you say?

The question no one asks me:

"What mistakes have you made in your business?"

And it's a problem.

Why?

Because people assume that:

→ I have it all figured out
→ I've never faced challenges
→ I've never made bad decisions

But the truth is, I've made plenty of mistakes.

→ I've taken on the wrong decisions 
→ I've neglected my work-life balance

These mistakes have been my greatest teachers.

They've taught me:

→ To be selective 
→ To know my worth 
→ To prioritise my well-being

So, don't be afraid to ask about mistakes.

Because behind every success story,
↳ There are countless lessons learned.

Embrace your mistakes.
↳ They're the stepping stones to your success.

♻️ Repost if you believe in learning from your mistakes

#entrepreneurship #coldemailing 

A lot of people talk about leaders showing kindness.

But I don't think this is enough.

Showing kindness only touches the surface.

Who we are—goes deep.

Real leadership is about:

→ Authenticity
→ Integrity 
→ Empathy
→ Courage

It's about being true to yourself and your values.

↳ Even when it's difficult.

It's about doing the right thing.

↳ Even when no one is watching.

It's about understanding others.

↳ Even when you disagree.

It's about facing challenges head-on.

↳ Even when you're afraid.

Kindness is important, but it's just the start.

Real leadership comes from within.

→ Cultivate your character
→ Lead with your heart
→ Inspire through your actions

That's how you make a true impact.

♻️ Repost if you believe in authentic leadership.

#coldemailing #sales

Fitness is my top priority.

And it should be yours too.

Here's why:

→ As a founder, my main role is to lead.
→ I need to be out there when things go wrong.
→ I have to stand strong during tough times.

To do all this effectively, I need a good mental space.

And that's where fitness comes in.

For me, it's primarily:

↳ Cycling
↳ Running
↳ Eating healthy and raw most of the time.

These activities prevent me from mental fatigue.

They help me:

→ Stay focused
→ Remain calm under pressure
→ Make better decisions

I believe that a healthy body leads to a healthy mind.

And a healthy mind leads to a successful business.

At SalesHandy, we understand the importance of fitness.

Soon, we'll be introducing fitness challenges for our entire team.

Because we want our team to be:

↳ Physically fit
↳ Mentally sharp
↳ Ready to tackle any challenge

Make your health a priority.

Your body will thank you.
Your mind will thank you.

And your business will thrive as a result.

P.S. What's your favourite healthy meal? How do you incorporate it into your busy schedule?

P.P.S A screenshot of my fitness tracker from yesterday's morning run ↓↓↓

#fitness #mentalhealth 

Want to know the KEY to cold email success?

It's not the perfect template. It's not the most clever copy.

It's EXPERIMENTATION.

Why you need to constantly experiment with your cold emails:

1. What works today might not work tomorrow 
2. Different audiences respond to different approaches 
3. Standing out requires ongoing innovation

My top areas to experiment with:

👉 Subject lines (long vs. short, punchy vs. casual)
👉 Personalisation (name, company, pain points)
👉 Call-to-action (question vs. statement, hard vs. soft sell)
👉 Length (super concise vs. detailed & persuasive)

I've gotten some of my BEST results from emails I never thought would work. 
But I tested them anyway!

Don't be afraid to get a little weird, a little creative, a little BOLD with your cold emails.

The key to experimentation? TRACK EVERYTHING.

→ Open rates
→ Reply rates
→ Conversions.

Double down on what works, ditch what doesn't.

And never, ever stop experimenting.

P.S. What's the most outside-the-box cold email you've ever sent?

#coldeamiling #leadgeneration

15 Painful Mistakes Cold Emailers Make:

1. Not personalising: Sending generic emails is the fastest way to get ignored.

2. Ignoring Subject Line Impact: A dull subject line means your email remains unopened.

3. Overlooking Follow-up: Not following up means missing out on a potential connection.

4. Using Noisy Templates: Overly designed emails can distract from your message.

5. Neglecting Timing: Wrong timing can mean your email never gets the attention it deserves.

6. Failing to segment: Sending the same message to everyone ignores individual needs and interests.

7. Underestimating the opt-out: Not making it easy to unsubscribe can lead to frustration and spam reports.

8. Disregarding Email Length: Lengthy emails are overwhelming; conciseness is key.

9. Overpromising: Making promises you can't keep damages credibility.

10. Not Testing: Failing to A/B test subject lines and content means missing out on what works best.

11. Lacking a clear call-to-action: If recipients don't know what to do next, your email has failed.

12. Forgetting Mobile Optimisation: Not optimising for mobile means a bad reading experience for most.

13. Not having the proper deliverability setup (Authentication records)

14. Misunderstanding Your Audience: Not knowing your audience means your message falls flat.

15. Impatience for Results: Effective cold emailing is a marathon, not a sprint; patience is crucial.

P.S. Which mistake have you been guilty of?

Comment below and let's fix it together!

#coldemailing #leadgeneration


99% of the cold emails I receive are boring.

Here's how to capture attention:

Your email must:

✅ Offer Value
✅ Provoke Thought
✅ Engage personally

Otherwise, you're lost in the inbox!

There is no need for all three at once.

Focus on at least one.

#coldemailing #leadgeneration

Rule 1 of sales:

You don't matter.

All that matters is your customer.

- What they need
- What they avoid
- Etc

You have to talk about your product a bit, but it's never for its own sake, 
it's only to help your customers trust you more.

Focus on them and their needs.

That's the best way to achieve your goals.

#sales #coldemailing

99.9% of lead generation experts make this huge mistake when sending cold emails.

They focus way too much on pitching their service or product.

Bombarding prospects with sales pitches.

Listen...

If you're aiming to build lasting relationships and a strong network you can leverage.

Stop spamming your prospects.

No one is interested.

This is not effective lead generation.

Instead, start thinking long-term-

If your emails don't engage and get responses

You can't build meaningful connections

→ you won't generate quality leads.

Use your emails as a vehicle to CREATE interest.

You create interest by educating your prospects.

→ Your emails are a map.

A guide that leads your prospects to your UNIQUE value proposition.

You educate them on a challenge.

Present a potential approach

And propose your unique service or product as THE solution.

Stop falling into the trap of relentless pitching.

Start using your emails as a vehicle for meaningful engagement.

Review your email outreach strategy.

Ensure it's informative, engaging, and persuasive.

It’s not about sending the most emails...

But about making the most impact.

#coldemailing #leadgeneration

Many believe that ESPs are fundamentally against cold emailing.

Here's a clarifying term for that:

Misconception Matrix — the belief that all unsolicited emails are unwelcome.

But in reality?

They're advocating for value, not silence.

Considerations include:

- Personalising your approach
- Researching your recipient's interests
- Providing clear value in your message
- Ensuring your content is relevant and concise
- Following anti-spam laws and best practices

Anything but sending indiscriminate, generic blasts!

#coldemailing #leadgeneration

How To Fix Your Cold Email Deliverability

(In 6 Steps) ↓

1. DO RCA for the Low Email Deliverability
→ Run GlockApps test

2. Authenticate Your Domains (If not)
→ Set up SPF, DKIM, DMARC, and other authentication records 

3. Warm Up Your email accounts
→ Send emails gradually (You can use Saleshandy for auto-warmup)
→ Build a positive sending reputation (Always use secondary domains)

4. Maintain a Clean Email List
→ Remove bounced and invalid emails 
→ Segment your list for targeted outreach

5. Craft Engaging Email Content
→ Personalise your message
→ Keep it short & provide value to the recipient

6. Monitor and Analyse Performance
→ Track open rates and engagement
→ Continuously optimise your strategy

Remember:

Poor deliverability = Missed opportunities

Take action today → See results tomorrow

♻️ Repost if you found this valuable

P.S. What's your biggest challenge with cold emailing?

#coldemailing #leadgeneration

Sales skills can be acquired.
You don't have to start out as a natural.

Negotiation can be learned.
You don't have to be born with the knack.

Persuasion can be learned.
You don't need innate talent to excel.

All you have to do is:

1. Identify the specific skills you want to master.
2. Clarify why these skills matter to you.
3. Seek out resources that can instruct you.
4. Connect with mentors who can guide you.
5. Persistently practice and apply what you've learned.

Don't just wish you were better at sales.

Go out and develop those skills.

#sales #coldemailing 

Cold email success is:

→ 20% subject line
→ 15% opening paragraph
→ 10% value proposition
→ 5% call to action
→ 50% personalisation and relevance
→ 100% the effort you put into crafting it

Figure out your ratio.

Then start sending!

#coldemailing #leadgeneration

You want to scale your cold email outreach.

But you also want each lead to feel special.

The key? Striking the right balance.

Automation is the backbone of any scalable campaign.

→ It allows you to reach more people.
→ It saves you precious time and effort.

But automation alone isn't enough.

You need the human touch of personalisation.

→ Customised subject lines get 50% higher open rates.
→ Personalised emails have 6x higher transaction rates.

1. The winning formula:
2. Segment your audience
3. Write a compelling base template
4. Customise key details for each segment
5. A/B test & optimise over time

Master this balance →

Get the efficiency of automation + The impact of personalisation

The result?

Higher open rates, reply rates, and sales.

Remember, every lead is a real person.

Treat them accordingly.

P.S. How do you balance automation and personalisation in your cold email campaigns?

♻️ Repost if you found this helpful.

#coldemailing #leadgeneration

5 cold email strategies that actually work (and get you more sales conversations)

1. Personalise 

→ Research your prospect's pain points 
→ Mention something unique about them 
→ Show you've done your homework

2. Focus on them, not you 

→ Address their challenges directly 
→ Limit talk about your product/service 
→ Make it about their needs, not yours

3. Provide instant value 

→ Share an actionable tip or resource 
→ Offer a quick win they can implement 
→ Show you're here to help, not just sell

4. Keep it short & conversational 

→ Aim for 5-7 sentences max 
→ Write like you're emailing a colleague 
→ Cut the fluff and get to the point

5. Have a clear, low-pressure CTA 

→ Suggest a quick call or specific next step 
→ Don't push for a hard sell right away 
→ Make it easy for them to respond


❌ Avoid generic, templated emails 
❌ Avoid talking only about yourself 
❌ Avoid walls of text that overwhelm


✅ Keep it concise & relevant to them 
✅ Provide a strong reason to reply 
✅ DO follow up persistently (but not annoyingly)

Crack the code on cold email and watch your pipeline grow.

It's not about luck or having the perfect template. It's about putting in the work to understand your prospect.

→ Learn their world. 
→ Solve their problems. 
→ Build real relationships.

That's how you win at cold outreach.

#colemailing #leadgeneration

7 proven follow-up techniques to increase your cold email response rates.

Here's how you can turn cold leads into warm prospects:

1. Timing is key
→ Send your first follow-up within 2-3 days
→ Increase the gap for each subsequent follow-up
→ Avoid following up too frequently and being pushy

2. Add value in every touch
→ Share relevant case studies, testimonials or content
→ Offer new insights, tips or strategies in each email
→ Focus on helping them, not just closing the deal

3. Experiment with different angles
→ Try new subject lines to stand out in their inbox
→ Approach their challenge from a different perspective
→ Vary your call-to-action to elicit a response

4. Personalise, personalise, personalise
→ Reference specific details from your previous emails
→ Show that you've done your research on their company
→ Tailor your message to their unique situation and needs

5. Leverage social proof
→ Name drop mutual connections or well-known clients
→ Highlight successful outcomes you've achieved for others
→ Use "as seen in" media logos to build credibility

6. Create urgency
→ Mention a limited time offer or upcoming event
→ Highlight the cost of inaction or potential missed opportunity
→ Be careful not to come across as aggressive or manipulative 

7. Know when to walk away
→ If you don't receive a response after 5-7 touches, move on
→ Don't burn bridges by continuing to pester them
→ You can always revisit the prospect at a later time

Bonus: A/B test different variations of your follow-up sequence.

Small tweaks can lead to significant increases in response rates.

Don't give up after the first email.

The fortune is in the follow-up.

But remember, persistence doesn't mean being a pest.

Add value, build trust and make every touch count.

Your calendar will be full of sales meetings in no time.

P.S. What's your favourite follow-up technique for cold outreach?

#coldeamiling #sales 

Here's why your cold emails might be getting ignored:

No - I’m not going to tell you it's just about crafting the perfect subject line.

You've heard that enough.

Here are the 3 steps I suggest:

• Identifying a Need
• Presenting Your Solution as the Fix
• Demonstrating the Value of Your Solution

Most of your recipients don't even realize they NEED what you're offering.

So, talking about your "solution" right off the bat doesn't really resonate.

That's where "identifying a need" comes into play.

Once your prospects acknowledge they have a need - they'll want to hear your solution - IMMEDIATELY

#coldemailing #leadgeneration

You've crafted the perfect cold email. 

But it never reaches the prospect's inbox.

Why? Incorrect or outdated email addresses.

High bounce rates are the silent campaign killer.
→ They damage your sender reputation 
→ They limit your reach and impact
→ They waste your time and effort

But they're also preventable. 

Here's how to keep your bounce rates low:

1. Verify emails before sending
→ Use tools like Saleshandy

2. Keep your email list fresh
→ Regularly clean and update your database

3. Monitor bounce rates closely
→ Aim to keep them under 2%

4. Segment out high-risk contacts
→ Avoid emailing them if they've bounced before

5. Warm up your email account
→ Build a positive sender reputation over time

Remember, quality beats quantity in cold email.

It's better to reach 100 real prospects 
Than 1,000 invalid email addresses.

P.S. How do you minimise bounce rates in your cold email campaigns? 

#coldemailing #leadgeneration

Don't sell like an amateur.

Instead, try this:

1. Clarify your offering:

- What are you selling?
- How does it benefit the buyer?
- Why choose your product over others?

2. Adopt a customer-centric selling strategy:

- Address their specific needs.
- Offer solutions that add value.
- Provide exceptional support and service.

3. Be a resource, not just a salesperson:

- Connect them with valuable information.
- Enhance their business with your expertise.
- Be the go-to expert in your field.

Most people get this wrong.

They make the sale all about the product.

Wrong.

Successful selling focuses on the CUSTOMER.

#sales #coldemailing 


99% of customers are emotional.

But most businesses forget that.

They focus on:

→ Attracting anyone and everyone
→ Fixing every problem under the sun
→ Getting clients, even if they're not the right fit

This leads to:

❌ Wrong audience
❌ Unsolvable problems
❌ Unhappy customers

You don't want to work with ANYONE.
You need to work with the RIGHT one.

Here's how to attract your dream clients:
Listen to your existing clients/leads
Understand their emotional state 
↳ Are they lacking clarity? 
↳ Are they too busy? 
↳ Are they struggling to focus?
Once you understand their emotions:

✅ You can go deeper
✅ Your dream clients come to you
✅ You'll be more helpful than ever

Showcase the transformation your prospects should expect...

And you'll land more of the RIGHT clients.

♻️ Repost if this resonated with you.

#coldeamiling #sales

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