Diana Kolesarova's Linkedin Analytics

Diana Kolesarova is an event marketing manager at Superside, where she leads the company's virtual events, community initiatives, and on-site conference activations. Through webinars, virtual summits, roundtables, field events, and other community programs, she collaborates with top industry thought leaders from global brands, including Microsoft, Meta, TikTok, Reddit, Airbnb, Zapier, JP Morgan Chase, Google, Figma, Tinder, GitHub, Cash App, Airtable, and Notion to explore topics in marketing and design/creative. Diana leads brand experiences via field event investments, where she has successfully contributed to campaign efforts to highlight business services to achieve revenue goals. She has hosted events on-site in major cities, including San Fransisco and New York City. Highlights: ✨ Influenced over $10 million USD in lifetime value (LTV) annually via event programs for Superside ✨ Executed multiple virtual summits yielding ~$250K in influenced revenue per summit ✨ Scaled Superside's monthly webinars from ~200 to 1K+ registrants per session ✨ Hosted industry leaders from top brands on-site in San Fransisco and New York City ✨ Led Superside's first-ever booth experience at INBOUND, acquiring new business ✨ Worked on pivotal sales enablement initiatives to capture sales-qualified leads from events Diana blends marketing strategies and creativity with best practices and data analysis to capture an engaged audience to support growth while delivering quality experiences. Her talent for streamlining processes has enhanced event execution, sales enablement, and collaboration to generate a consistent flow of qualified leads through Superside's event programs. Diana has 5+ years of experience in digital marketing, from SEO and inbound marketing to content marketing, partnerships, and events in B2B SaaS. She holds a Bachelor of Commerce degree from the University of Ottawa, where she received multiple honors and awards. Diana's experience and thought leadership have been featured in Vimeo's blog, Semrush's Spotlight Conference, emc3's Event Trends and Predictions 2025 article, Goldcast's interview series, and Typeform's virtual event Typeforum. She is an active member of The Event Marketers Club.