Diana Perez's Linkedin Analytics

My driving force is people. I know from experience that in order to optimally achieve a company goal, it is important to create clarity and show employees and customers a direction that they are enthusiastic about following. Especially in times of change and multi-transformation, with increasing complexity of topics, tasks and requirements e.g. through digitalisation and sustainability strategies, changing business models or M&A processes. In concrete terms, for me as a transformational leader and entrepreneural thinker this means giving people orientation through a clear vision and (corporate/brand) strategy, transparent communication and value oriented governance. I draw from 33 years of professional experience, 25 years of which as a leader: In leadership, consulting, operational, key account and commercial management positions in the marketing and communications agency industry, where I learned how to run successful businesses and build operational excellence, to develope resilient brands, strong client relations and high-performance teams. As well as Chief Marketing Officer (CMO), Corporate Communications Director and member of the executive board on corporate side, where I drove a digital transformation and cultural change process, led the strategic repositioning and go-to-market, also navigated my teams resiliently through challenging times of a M&A process. Experienced in stakeholder management (supervisory and advisory boards, private equity, investors). Industry knowledge: B2C, B2B; Healthcare, Financial Services, SaaS, Service Providers, Retail, Wholesale, Automotive, FMCG, Luxury Goods. As supervisory and advisory board member I see myself as a team player with integrity and strong independent communicator who challenges the status quo with unbridled curiosity, strategic competence and ability to abstract in order to set the course for the sustainable competitiveness of companies together.