Prescryptive Health, Inc.

Director of Marketing Communications, Strategic Partnerships

Accolade, Inc.

Led prospect and customer facing content team, including brand, demand generation, digital, customer and web marketing. Built content for the website, blog, landing pages, emails, ebooks, digital ads, 1-pagers and event support. Work across business units to understand needs and develop content strategy, including obtaining C-level and senior leader alignment. Ghostwriting for CEO and other C-levels. Created messaging frameworks and socialize across company through brown bags and posts to internal site. Instrumental to brand refresh in 2021, messaging five acquisitions over three years and numerous product launches, including Accolade COVID Response Care. Led Accolade Voice and Tone workshops open to all employees.

Director of Content

PEMCO

Internal Communications Manager

Avvo

Avvo is an online legal marketplace. We make it easy for people to get the quality legal help they deserve. 

At Avvo, my communications title covered a multitude of responsibilities, including internal communications; sales messaging; external messaging; ghostwriting for C-levels; writing copy for consumer and legal industry facing ads; content creation for company-wide, quarterly State of the Union meetings; speaker support; and press releases and related PR documents.

Sr. Communications Manager

The Fearey Group

Managed clients in the legal, tourist, wealth management, and retail industries. Created strategic plans, implemented at the tactical level with junior staff, and wrote all messaging and media materials for public relations efforts. 

Landed placements and bylines in a wide range of publications including The Wall Street Journal, Puget Sound Business Journal, and various trades. 

Created strategy, wire frame and wrote all content for and project managed The Fearey Group’s new website; served as a ghost writer for the company and clients, including a thought leadership piece for the Public Relations Society of America.

Account Supervisor

Creative Circle

October 2013 - July 2014: Worked with Facebook /Atlas to create a new website and collateral. Wrote all content, messaging, and taught "Writing in the Atlas Voice" workshops to stakeholders. Also project managed all elements. 

August 2014 - December 2014: Worked with Premera to keep all initiatives moving forward during their busy period.

Marketing Consultant

Tully's Coffee

Member of Executive LeadershipTeam. Led and directed all marketing and public relations efforts, from strategic planning, promotions, merchandise selection, product research and development, social media, media relations to internal communications. Selected and managed vendors, as well as manage staff. Managed relationship with Green Mountain Coffee Roasters, from whom Tully’s licenses the brand, as well as purchases its coffee. 

Most notably,  helped lead company through Chapter 11, including the filing, auction, and hearing, managing local and national media relations, internal communications, vendor notifications of filing, and shareholder queries.

Marketing Director

Diane Geurts Communciations

As of February 1st, I am officially freelance.

Owner

Golden Lasso

Account Executive

Diane is a senior content marketing leader for B2B, B2C and internal audiences, aligning strategies with business needs in high growth organizations. She leads cross-functional teams to create campaigns that drive results and has led through IPO, new product launches, acquisitions and other significant company milestones. 

* Leadership and management
* Company rebrands
* Change management
* Brand architecture and naming
* New product launches
* Content campaign strategy
* Corporate and product messaging strategy
* Messaging framework creation
* Content creation and oversight
* Writing for SEO 
* Internal communications

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