Chapman Bright

Transforming and automating B2B marketing and sales processes to be smarter, more efficient, and more effective. Enabling B2B RevOps to have more time for human-to-human interaction: With smarter, automated, AI-powered, more efficient, and more effective marketing and sales processes. Chapman Bright closes the loop with business consulting till bring the ideas to life and measuring the business impact.

✮ CEO & Founder - Chief Marketing Technologist ✮ 

Marketing Automation Untangled

Author of the book Marketing Automation Untangled. 
And professional keynote speaker at international events.

✦ Author & Speaker ✦

Marketo UG Benelux

I'm chairman of the Marketo User Group (MUG) in the Benelux region. The user group with over 100 members has 6-10 meetings per year. These meetings have external speakers on marketing, round table discussions on challenges, new product features, and networking opportunities. The main themes are marketing technologie, marketing automation, digital marketing. Our common ground? We all use the world's leading marketing automation platform Marketo! Marketo was acquired by Adobe mid-2018, which adds Adobe B2B Marketing capabilities to the Adobe Experience Cloud.

✦ Chairman ✦

✦ Board Member ✦

SMOps Software BV

SMOps Software BV develops cloud-based applications for companies to excel in their sales & marketing efforts (e.g. CalcItNow). Software solutions for sales- and marketing operations (e.g. marketing automation). Mostly focussed on integration for key marketing automation players (e.g. Marketo).

✦ Director ✦

Fontys University of Applied Sciences

For the Group FHMM, of Fontys University of Applied Sciences, I co-developed the course Digital Business Practics. Focussing on the classes and content on Online Sales and Marketing Innovation. I'm also acted as guest lectuerer on several topics. And I conducted workshops and trainings on marketing techology.

✦ Lecturer & Program Developer (contracted) ✦

Quintiq, a Dassault Systèmes company

At Quintiq, the leader in supply chain planning and optimization software, I manage the marketing operations department. 

Marketing Operations plays a critical role in aligning strategy and processes by managing activities across multiple marketing and non-marketing functions, ensuring that all of the marketing organization’s activities run as planned and are able to excel in their commercial efforts.

Whether leveraging technology, creating processes, productizing best-practices, coordinating functions, training, reporting on performance, or generating new insights, marketing operations is at the center of much of the marketing organization’s activity.

The department is split in three different roles:

- Campaign Operations Management: 
Enables effective and efficient campaign deployment

- Marketing Performance Management:
Responsible for performance reporting, targets, budgets, and planning.

- Marketing Process Management:
Formalizes, proposes, monitors, and trains on marketing processes and tools.

✮ Head of Marketing Operations World Wide ✮

At Quintiq, the leader is supply chain planning and optimization software, I play an integral role in: demand creation, lead management, lead nurturing, sales enablement, and marketing-sales alignment. 

Like a true revenue engineer, I partner up with our business units to help them achieve and increase their success. Connecting business and IT, by providing the right tools, processes, training, and insight. And also by sharing best-practrices amongst the business units. 

With my team of three specialists, we focus on increasing pipeline movement, lead nurture strategies, (predictive) lead- and account scoring, sales enablement tools, CRM integration (Salesforce), marketing automation (Marketo), campaign support, campaign quality, data quality, targetting, revenue attribution, and reporting.

✮ Global Marketing Automation Manager ✮

Milestone

Milestone is a results-driven B2B marketing agency that works for ambitious multinationals like: DSM, KPN, Capgemini, Logica, Rabobank, Q-Park, Nutricia, Mediq, Philips, Delta Lloyd, Damen Shipyards, Woonzorg Nederland and more. 

As Senior Marketing Consultant at Milestone, I help clients to successfully and sustainably develop, execute, and optimize their (online) marketing- and sales activities, on topics like: buying journey analysis, strategy development, marketing automation, and life cycle management. 

Some successful assignments for:
● Q-Park: eCommerce Strategy, Social Media, Campaigns, HRMarketing, Training
● KPN: Marketing Project Management, Customer Life Cycle Management, IMM, Privacy
● Woonzorg Nederland: Customer Buying Journeys, Content Strategy
● Nutricia AMN: Online Strategy, Customer Engagement, CMS, Training, Dashboards
● Capgemini: Keynote and Training on Marketing Automation
● Universal Electronics: Supporting tradeshows with Social Media, Training
● DSM (Medical, Dyneema, Bio, Plastics): Content Excellence, Project Management, SEA
● Appsense: Marketing Calendar
● IBM: Social Media Dashboard Approach

✮ Principal B2B Marketing Consultant ✮

TIAS School for Business and Society

TiasNimbas Business School is one of the best Business Schools in the world. TiasNimbas is internationally recognized and ranked in the most prestigious lists, like the MBA TOP100 from the Financial Times.

As the online marketeer of TiasNimbas Business School I'm responsible for the entire budget for Search Engine Advertising (SEA), Affiliates and Bannering campaigns. I'm responsible for gathering analytical data (KPI's) for marketing team meetings. And I'm responsible for all international search engine optimization (SEO) for all our corporate and campaign websites. Together with the Senior Web Content Manager I try to find ways to optimize conversions by variant testing testing and surveys. 

I'm the chairman and initiator of the Web Reputation Team which monitors and acts on posts about TiasNimbas in the (social) media.

Some projects:
● Social Media Strategy
● Aligning email marketing and database marketing using Selligent
● Web Reputation Team & Web Monitoring
● Investigate Sitecore CMS implementation with marketing suite
● Retargeting with Google Remarketing

✦ Global Online Marketer ✦

Prezent Internet BV

Prezent Internet from Tilburg is an Internet agency that specializes in global domain registration, development of (complex) Internet applications and online marketing. Their mission is to ensure that their clients get maximum return from what the internet has to offer.

»MY JOB«
● Leading projects & implementations
● Managing budget, hours, information distribution and deadlines
● Contact between client and programmer
● Consulting clients about marketing on the internet
● Content responsible for e-marketing webportal
● Responsible for existing- and new business
● Analytics, marketing, adwords, seo, management information and more

✦ Internet (Marketing) Consultant ✦

Enabling B2B RevOps to have more time for human-to-human interaction: With smarter, automated, more efficient, and more effective marketing and sales processes. 

Agency founder, 6x Marketo Champion, author of the book “Marketing Automation Untangled", and keynote speaker on what it takes to successfully transform marketing, align with sales, and innovate with marketing technology. 

Also, father of 2, deejay, and passionate about gadgets, fine dining, wine, rum tasting, travel, and grilling.

I’m at the Make booth at #WebSummit showing how #AI and #automation can give marketing and sales teams back hundreds of hours every year. Time they can spend on growth, customers, and real human interaction instead of campaign building and CRM data entry.

Yesterday’s live demonstration really showed how big the productivity gap still is in many teams, and how quickly it can be closed with the right workflows. From meeting-note automation to smart lead routing to content repurposing, real-life use cases are finally making AI tangible instead of theoretical.

If you’re still in Lisbon today and curious how your own processes could benefit, come by the Make.com booth (254, pavilion 2). Happy to walk you through concrete examples and answer questions.

Diederik Martens

Helping B2B boost sales & marketing productivity with automation, AI, and agents ✭ CEO ✭ Author ✭ Keynote Speaker ✭ Entrepreneur ✭ DJ ✭ 6x Marketo Champion ✭ Make.com Level-5 ✭ RevOps

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