Extensis

Senior Product Manager (acquired by Monotype)

Peppermint

An online social network, content, and learning platform for experienced adults.

• Collaborate directly with the CPO to drive product vision and strategy from 0 to 1
• Conduct customer research to mitigate product risk areas
• Run user interviews to understand customer problems and translate those into solution requirements
• Perform functional, usability, and design analysis to identify UI/UX areas of friction and user experience improvements
• Define subscription model tiers and paywall restrictions
• Create Product functional and business requirements documents (PRDs)
• Run requirements review cycles to clarify and get alignment across Product teams and stakeholders
• Compile system-wide metrics and define dashboards and analytics reporting requirements
• Working with the internal Content team to understand their content creation and publication requirements
• Partnering with the Design and Engineering teams to drive User Acceptance Testing (UAT) process and review

Senior Product Manager (part of Redesign Health)

Rockbot

A streaming media (Music, Digital Displays, and TV) platform for brick-and-mortar businesses.

• Formulated and executed Product’s go-to-market plan, strategy, and activities, in coordination with Marketing and Sales teams, to bring to market the fourth and major release of the Rockbot platform
• As the company’s first Product Manager, implemented product best practices (documentation and requirements, product development cycles, and cross-functional operating procedures across Product, Design, Engineering, QA, and Stakeholders
• Worked closely with the UI/UX team and conducted customer interviews and research to identify optimization areas to improve the first-time onboarding experience for the Music streaming service, setup, and troubleshooting
• Held weekly Product office hours to facilitate and stimulate cross-department discussion and alignment around the company’s initiatives, priorities, and objectives to help inform Product strategy and planning

Senior Product Manager

Xandr

Ad-tech platform for publishers and advertisers.

Customer Experience Platform:
Manage the creation of internal products, tools, and processes to enable and support client-facing Product teams
• Common component library: standardize and unify our product’s look and feel while accelerating time to market
• Analytics tools integration: allow product teams to gather and analyze user behavior and identify areas of improvement
• Client-facing documentation portal: deploy and centralize training, education, and support documentation

Senior Product Manager and Team Lead (acquired by Microsoft)

Nimble Collective

SaaS cloud-based animation production platform empowering decentralized digital content creation.

• Led product vision, roadmap, and strategy to the company’s first GA release and subsequent platform enhancements
• Managed product/feature prioritization while communicating timelines, constraints, and trade-offs to the Executive team
• Partnered with BizDev and Sales to understand clients’ requirements to drive platform adoption 
• Worked with Marketing to inform product’s unique value proposition and key messaging points
• Tracked vital performance indicators to inform new products, features, and bug prioritization
• Conducted usability research to understand users’ problems and daily activities better to improve the platform’s workflows
• Wrote detailed Epics and User Stories to help clarify context and requirements for design and engineering teams
• Led complete re-design of front-end UI/UX to minimize onboarding friction and increase user engagement
•Led Product (2)/Project Managers (1), Design (1), Engineering (6), and QA (3) teams defining key objectives and weekly activities

Director of Product Management (acquired by Amazon)

VenueNext

Systems integration management platform and mobile apps for large venues (stadiums, hospitals, cafeterias, etc.).

• Helped drive product vision, roadmap, and requirements across multiple clients/verticals while managing client expectations
• Realigned product development process from an agency model into a product-centric organization
• Wrote detailed product requirements, created wireframes, and managed backlogs, sprint planning, and demo days
• Led the creation of product-customization tools to allow users to have more control over their deployments
• Led Product (3)/Project Managers (3), Design (4), Engineering (6), and QA (10) teams to deliver products on budget, on time and on quality

Director of Product Management (acquired by Shift4)

Self-employed

Advised start-ups in product/market fit, job-to-be-done, design, MVPs, Agile methodologies, and cross-functional team development.

Videoo: Next-generation social video player platform allowing brands to engage audiences through interactive storytelling
• Led design and functional roadmap of video player platform 
• Redesigned platform, video player, and business rules to simplify workflows and drive increased user engagement
•Partnered with Sales, Marketing, and Biz Dev to understand the market landscape and addressable brands’ requirements
• Worked closely with the executive team to define go-to-market strategies and growth opportunities
• Prioritized feature and development requirements based on shifting business priorities, needs, and resources

Other projects: 
• On-demand delivery
• Retail hardware/software solution
• Public policy & non-profit

Product Management Consultant

StudioNow

SaaS cloud-based marketplace for video production and production/asset management platform.

• Drove vision, strategy, and requirement to transition the business from brick-and-mortar into a product-driven service platform  
• Engaged with the BizDev team to understand and define customer needs, market positioning, and go-to-market strategy
• Organized and managed quarterly CAB meetings across top customers to gather input and product alignment
• Worked with Customer Success teams in the creation of internal management tools used to troubleshoot and manage services
• Led cross-organization processes to improve development cycles, communication, and cross-team performance

Director of Product Management

Ask.com

Lead efforts in creating a new ad-serving product based on an internally developed online ad-serving platform.

• Partnered with Executive team to define new business opportunities and monetization strategy
• Led product development of a new ad unit, driving a 50% increase in LTV
• Researched and wrote PRDs/prototypes to grow the user base from 100K users to 4M+ installs
• Designed and ran A/B test to increase conversion rate and traffic to advertising partners
• Revised business rules resulting in a 6% uninstalls decline and install lifetime increases from 60 to 100+ days
• Owned product development cycle: use stories, product requirements, sprint prioritization, and release process
• Introduced Agile methodologies, which improved sprint cycles by 50% while increasing quality & and reducing rollbacks

Product Manager

Oversaw end-to-end black box testing (front/back end) of an internally developed online ad-serving platform.

• QA front-end functionality, back-end ad serving logic, algorithms, and pre/post-production release validation
• Designed and implemented end-to-end testing to validate UI/server integration and data integrity
• Met weekly with lead developers & product managers to schedule release & development cycles
• Provided in-house UI/UX and prototyping, resulting in reduced costs and faster requirement design cycles
• Worked closely with product managers and developers performing ambiguity analysis, resulting in shorter development cycles and a 30% improvement in timely releases
• Improved releases, resulting in a 20% rollback decrease and increased stakeholders’ satisfaction

Senior QA Engineer

Kaiser Permanente

Participate in the early planning, design, and development stages for two technology innovation projects.

Emergency Room iPhone application:
• Reviewed user requirements with the product manager and lead developer
• Wrote use cases and storyboard application functionality and workflow
• Designed several UIs and functionality web-based workflow prototype demos
•Extracted core features and functionality from web-based applications and re-design to be implemented in the iPhone
• Worked with the web-based development team on UI design and functionality so it can be consistent with mobile application
• Rapid prototype design implementation and turnaround of new functionality workflow and design requirements
• Designed graphic UI elements for both web-based and iPhone applications

Imagery storage system:
• Wrote use cases with the project manager to flush out functionality requirements
• Wrote use cases and storyboard application functionality and workflow
• Spec out and define early functionality, workflow, and UI
• Layout different wire-frame options to conduct usability testing and application workflow
• Designed click-through functionality and UI demo
• Designed UI graphic elements and set UI style guidelines

Business Analyst Consultant

Leadership, culture and team building | Product Manager and Problem Solver | B2B, B2C, SaaS, Consumer, 0 to 1

Diego is a seasoned product manager and leader with over 20 years of experience in the tech and startup industries. His extensive experience and deep knowledge of product strategy, team leadership, and building company cultures make him a valuable asset to any team.

Diego has worked in various high-level roles, including Senior Product Manager at Peppermint, a startup focused on combating loneliness among older adults, which was developed under Redesign Health, and Director of Product at Nimble Collective (acquired by Amazon), where he led the creation of the first fully virtualized animation platform - think Pixar Studios in a web browser.

Diego is known for his human-centered approach to leadership and product management. He emphasizes the importance of nurturing strong, collaborative teams and creating an empowering culture that drives product success. His leadership philosophy combines critical thinking, problem-solving, and empathy to develop solutions that improve people’s lives.

Beyond his professional work, he is passionate about personal growth, mentoring, and exploring creative outlets like close-up magic and fly fishing.

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