Jaco Liebenberg's Linkedin Analytics

I have been involved in the online space for most of my career. Understanding and improving customer service through a variety of digital channels is where I find my passion. I am always looking for connections, partners and products that can help me achieve this objective. I have traveled the long and winding road from customer support to digital sales and marketing. I understand what is expected from Digital Media Companies from a consumer's perspective and strive to narrow that gap. I am extremely proficient in planning and implementing Social Media strategies, marketing communication strategies, Paid for Advertising campaigns as well improve customer service delivery processes. My real passion is to understand how consumers act and think, especially in their online behavior. Currently my focus is on the implementation and strategic design of Automation flows for B2B companies. With a heavy focus on data analysis and reporting. Through the collection of data we are able to determine trends and "predict" user behavior, and amend our strategies accordingly. I enjoy and excel at creating prolific demand generation strategies, including the use of Paid for Advertising, Inbound Marketing and Social Media Marketing. I have extensive knowledge about Marketing Automation software and have experience in all the major software vendors. I finally took the plunge of venturing into full on entrepreneurship. I founded Headalight with 2 other partners. We focus on making marketing technology accessible for the small to medium business. Specifically focused on customer journeys and marketing automation.