Uni-World Capital, L.P.

Brand positioning: This involves defining the target audience, the brand's unique selling proposition (USP), and how the brand wants to be perceived in the marketplace.
Brand messaging: Crafting a consistent brand voice and message across all communications channels, both online and offline.
Brand guidelines: Creating and enforcing brand guidelines to ensure consistency in the brand's visual identity, including its logo, colors, fonts, and imagery.
Market research: Conducting market research to understand consumer trends and preferences, and using that information to inform brand strategy.
Competitive analysis: Analyzing the competition to identify opportunities for differentiation.
Brand awareness: Developing and implementing strategies to increase brand awareness and visibility.
Brand reputation management: Monitoring and managing the brand's reputation online and offline.

Brand Strategist

NVIDIA

Shareholder

Kriibi

Sblc ,LC, Dlc Banking instruments
Oil and Gas 
Iron, Aluminum, Copper Metal 
Rice,Sugar Commodities 
Ready or Off-Plan Real estate 
Mid Size All kinds Brands

Founder

Forest Real Estate LLC

Overall Digital Marketing Strategy
Led the development and execution of a comprehensive digital marketing strategy to achieve forest real estate sales and brand awareness goals.
Conducted market research to identify target audiences, competitor analysis, and industry trends to inform the digital marketing strategy.
Established and managed a content calendar across various digital channels (website, social media, email marketing) to attract and engage potential buyers.

Website Management and SEO (SEO Keywords: SEO optimization, website traffic, lead generation)
Oversaw website development and maintenance, ensuring a user-friendly experience optimized for search engines (SEO) to attract organic traffic.
Implemented SEO best practices including keyword research, on-page optimization, and link building to improve website ranking in search results for relevant forest real estate keywords.
Analyzed website traffic data and user behavior to identify areas for improvement and optimize website conversion rates for lead generation.

Content Marketing (SEO Keywords: content marketing, content creation, blog posts, social media content)
Developed and executed a content marketing strategy to generate leads and educate potential buyers on forest real estate.
Created high-quality content (blog posts, infographics, videos) that targeted relevant keywords and addressed the needs and interests of your target audience in the forest real estate market.
Managed social media channels (Facebook, Instagram, etc.) to share content, engage followers, and build brand awareness.

Email Marketing (SEO Keywords: email marketing campaigns, lead nurturing, email automation)
Developed and managed targeted email marketing campaigns to nurture leads, promote properties, and drive conversions.
Segmented email lists to ensure targeted messaging and improve campaign effectiveness.
Utilized email marketing automation tools to streamline email campaigns and personalize communication.

Head of Digital Marketing

Virtual Assistant

Co-Founder

Al Hayat - Pepsi

Digital Marketing Strategy & Leadership 
* Led the development and execution of a comprehensive digital marketing strategy to achieve Al Hayat portal's traffic, engagement, and lead generation goals.
* Conducted market research and competitor analysis to identify audience trends and inform strategic decision-making.
* Managed and mentored a team of digital marketing specialists or freelancers, fostering collaboration and efficient workflow across various channels.

Content Marketing & Audience Growth
* Developed and implemented a data-driven content marketing strategy to attract, engage, and convert Al Hayat portal's target audience.
* Managed a content calendar to schedule and publish content consistently across various platforms, resulting in a 45% increase in website traffic.

Website Optimization & SEO Growth 
* Implemented SEO best practices like keyword research, on-page optimization, and link building strategies, leading to a 39% improvement in website ranking for relevant keywords.

Social Media Management & Community Building
* Managed Al Hayat portal's social media presence (Facebook, Twitter, Instagram, etc.) to build brand awareness, increase engagement, and drive traffic to the website.
* Developed and executed targeted social media campaigns to promote content, generate leads, and achieve specific marketing objectives, resulting in a 48% growth in social media following.

Data-Driven Marketing & Performance Analysis
* Established and tracked key performance indicators (KPIs) across all digital marketing channels to measure campaign effectiveness and ROI (return on investment) for Al Hayat portal.
* Generated reports to monitor progress towards digital marketing goals and identify areas for improvement.
* Utilized data insights to inform future digital marketing strategies, optimize campaign performance, and make data-driven decisions.

Digital Marketing Manager

W.Media - Global

Digital Marketing Strategy & Leadership 
* Led the development and execution of a comprehensive digital marketing strategy to achieve W.Media Clients traffic, engagement, and lead generation goals.
* Conducted market research and competitor analysis to identify audience trends and inform strategic decision-making.

Content Marketing & Audience Growth
* Developed and implemented a data-driven content marketing strategy to attract, engage, and convert W.Media Clients target audience.
* Managed a content calendar to schedule and publish content consistently across various platforms, resulting in a  increase in website traffic.

Website Optimization & SEO Growth 
* Implemented SEO best practices like keyword research, on-page optimization, and link building strategies, leading to a improvement in website ranking for relevant keywords.

Social Media Management & Community Building
* Managed W.Media Clients social media presence (Facebook, Twitter, Instagram, etc.) to build brand awareness, increase engagement, and drive traffic to the website.
* Developed and executed targeted social media campaigns to promote content, generate leads, and achieve specific marketing objectives, resulting in a growth in social media following.

Data-Driven Marketing & Performance Analysis
* Established and tracked key performance indicators (KPIs) across all digital marketing channels to measure campaign effectiveness and ROI (return on investment) for W.Media Clients.
* Generated reports to monitor progress towards digital marketing goals and identify areas for improvement.
* Utilized data insights to inform future digital marketing strategies, optimize campaign performance, and make data-driven decisions.

Marketing Manager

webpulse™

Designed and developed user-friendly and visually appealing websites across various platforms (desktop, mobile, tablet)
Translated client requirements and brand guidelines into high-quality website mockups and prototypes
Collaborated closely with web developers and content creators to ensure seamless website implementation and functionality
Conducted user experience (UX) research and implemented best practices to optimize website usability and user journeys
Optimized website design for various screen sizes and devices to deliver a responsive user experience
A/B tested different design elements to identify and implement user-preferred website features.
Contributed to the development of a consistent visual style guide for Webpulse clients websites.

Website Designer

Assisted senior designers in creating user-friendly and visually appealing website layouts for various clients.
Contributed to the design process by conducting user research, creating wireframes and mockups, and presenting design concepts.
Gained experience with HTML, CSS, and potentially basic JavaScript to enhance static website elements.
Collaborated with developers to ensure designs translated effectively into functional websites.

Seasoned marketing professional with 10+ years of experience driving business growth across diverse industries. Proven ability to develop and execute innovative marketing strategies utilizing various channels like SEO, website design, email marketing, social media marketing, Google Ads, AI, influencer marketing, and PR media.

Having traveled to over 60+ countries, I bring a unique global perspective and cultural understanding that enable me to craft and execute innovative marketing strategies.

I am now seeking a senior marketing role where I can leverage my skills to drive business development and growth.

Humans for slavery, not robots!

Your health is more important. Do your work and pursue your passions after work time, don't forget to live life. 

You came to Earth to live life, not just to work. 

 Create a balance between work and life. Make time for yourself and your family. 

 P.S. Are you the one fearing AI and robots that they'll take your job?

Harjinder Singh

Digital Marketing Leader ➟ Building Iconic Brands.

graphical user interface, text, application

Wishing everyone a rejuvenating weekend! 

Time to unplug, recharge, and return Monday with fresh energy and ideas. 

#WeekendVibes #WorkLifeBalance #SelfCare

Don’t be a jack of all trades! 

It’s business, not fun. If you invest in business, make sure to hire the right person to get results. 


#BusinessTips #Entrepreneur #Success #digitalmarketing #BusinessGrowth

Trust is the New Clickbait

But i would tell you the real currency is trust. 

In today's digital gold rush, everyone's chasing clicks. 

It's the invisible bridge between brand awareness and loyal customers.

The overlooked secret? Transparency. 

- People crave authenticity. Show them the good, the bad, and even the lessons learned. 

- Share real customer stories (warts and all). Be upfront about limitations and pricing.

🏴‍☠️ Humanize your brand: Ditch the corporate jargon. Speak in a clear, human voice.

💯 Focus on value, not vanity metrics: Don't chase empty clicks. Create content that educates and empowers your audience.

🙉 Be responsive: Address comments and concerns promptly. Show you care about building relationships.

P.S. Building trust takes time, but the payoff is loyal customers who become brand advocates.

Nothing makes you feel as powerful as having a friend in digital marketing. 

if you have one, You'll always be updated with the latest market trends, industry insights, and creative ideas.

Before, companies used to hire mentors or advisors. Now, they're shifting towards hiring tech-savvy individuals who are deeply involved in the latest trends.

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