Keyade Middle East

Digital Marketing Specialist

Malabar Group

• Develop a business-growth-oriented digital marketing strategy and marketing plan for GCC, Singapore, Malaysia, USA, UK, Canada & Australia operations.
• Oversee or directly manage digital marketing channels across Google Adwords and Social Channels.
• Conduct region-specific competitive research, platform determination, benchmarking messaging, and audience identification before campaign strategizing.
• Generate retail footfall and customer leads using PPC advertising.
• Measure and report multi-channel performance analytics reports, and assess them against ROI and KPIs.
• Working closely with the management to share funnel improvement ideas, feedback, and present. weekly/monthly analysis report.

Freshworks

• By launching and maintaining Search Engine Marketing, Display & RM, and Social Media campaigns, I was able to manage and produce inbound business from certain markets (FB, Instagram & LinkedIn)
• Continuously performed regular Search Engine Optimization actions with the assistance of multiple Regional Agencies.
• Collaborated with the overall marketing team, as well as the sales and partnership teams, to develop campaigns that target specific areas or segments, providing channel expertise and data-driven insights that aid in fine-tuning campaign objectives.
• Ad budget management, A/B testing ad creatives, keyword research, audience creation, conversion, and KPI optimization
• To ensure the quality of the designs, content, and landing pages, communicate with the Creative & Content team.

Neil Patel Digital India

• Help our clients in different niches (E-commerce - F&B - Education - Real estate - Customer goods ... etc ) to reach their Target ROI by permuting their services/ products with digital marketing tools.
• Analyzing market research, media planning, marketing strategy, competitions, suitable digital platforms, and other various creative marketing techniques based on the research results for small to large-size clients.
• Optimize the performance by using analytics & BI tools to generate growth and ensure client satisfaction.
• Communicate & Ideate with the Creative & Content team to ensure the quality of designs, content, landing pages, and other required digital tools to increase the client’s ROAS.
• Oversee Everyday performance across campaigns including hands-on management of Search Campaigns, Paid Social, including a budget, & bidding.
• Create a monthly/ weekly/ performance report, competitor analysis, sentiment & social listening reports, and analyze the outcomes.

Senior Paid Marketing Specialist

• Achieving a record high ROAS of 5x for an Ecom client with a monthly expenditure of 15,00,000 INR
• 5k app installs and a 10% rise in installs month over month without hurting churn.
• Revamped Google Ads account for a Healthcare client, there was a 28% inc in leads and a 10% dec in cost.

Paid Marketing Specialist

Highly Professional, Results-focused digital marketing professional with 5+ years of experience, helping brands establish a strong online presence and achieve their business goals through strategic digital marketing campaigns. Proactive leader with strengths in communication and collaboration. Proficient in leveraging Competitor Insights, Brand building activities and Marketing knowledge to promote long-term growth. Adept at managing concurrent projects, and objectives to enhance efficiency and influence positive outcomes.

Markets Handled: GCC, SGP, MYS, USA, UK, CAN, AUS

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