Empower Agri

•Lead Empower Agri, offering comprehensive AgTech consultancy services focused on user research, pilot programs, and training to help AgTech companies enhance product offerings and ensure product-market fit.

•Consult with AgTech companies globally, providing strategic insights through user research and pilot program implementation, ensuring that products are tailored to meet the needs of end-users. This approach drives higher adoption rates, user satisfaction, and overall product success.

•Develop and facilitate online courses and training programs for international AgTech clients, spanning diverse markets. These initiatives significantly increase client engagement and knowledge retention, supporting the effective adoption of new technologies and practices.

•Specialize in sustainable farming practices, particularly in fruit production, providing tailored consultancy that integrates environmentally responsible techniques to improve productivity and sustainability outcomes.

•Build and manage an online community via Podia, fostering meaningful client interactions and encouraging collaborative problem-solving. Actively facilitate community engagement to co-create actionable solutions, resulting in a 90% client retention rate and strengthened relationships.

•Design and execute AgTech pilot programs, monitoring and analyzing their impact to provide actionable recommendations that enhance product development and deployment strategies.

•Fluent in Italian, English, Spanish, and German, enabling effective communication and collaboration with clients and partners across diverse linguistic and cultural backgrounds.

Skills: AgTech Consultancy, Sustainable Farming Practices, Product-Market Fit, User Research, Pilot Programs, Training and Development, Online Course Creation, Community Building, Client Retention, Collaborative Problem Solving, Digital Engagement, Strategic Consulting, Multilingual Communication, Fruit Production.

AgTech Agronomist | Customer Success

Yara GmbH & Co. KG

•Defined customer segments and integrate Farmer Experience strategy into marketing initiatives. 

•Collaborated with a cross-functional team (30+ people from Product, Engineering, Sales and Marketing) in the development and launch of the first All-in-One digital platform in German and Benelux markets. 

• Partnered with product managers and stakeholders in defining success plans bringing the clients’ voice & point of view into product development. Worked on defining success metrics, deliverables and timelines, adoption and growth plans. 

• Implemented loyalty program for Germany. 

•Mapped Farmer Journey, design use cases, and continuously improve Farmer Experience.

•Coordinated CRM data management, track farmer experiences, and optimize marketing activities for enhanced customer loyalty.

Marketing Specialist / Customer (Farmer) Experience

BASF GmbH

• Led technical development of the digital tool AgSolutions Finder in Crop Protection across Southern Europe, Asia Pacific, and Americas, ensuring its effectiveness and user satisfaction.

• Provided strategic guidance, conducted competitor analysis, and created global marketing materials to support countries in their marketing activities. 

• Collaborated with SCRUM team, optimized UX design, and executed effective communication and marketing initiatives for AgSolutions Finder. Program used (Figma).

• Successfully onboarded countries subsidies worldwide, helping them with digital product adoption and conducted quarterly business performance reviews. Guided them in marketing activities. Conduvted surveys worldwide.

• Regularly provided in-depth reports on project development and business performance, enabling upper management to make informed strategic decisions.

• Facilitated technical support through workshops, technical documentation (protocols, white papers), troubleshooting guides and training sessions with global teams, increasing proficiency with digital tools by 40% and improving overall productivity. 

• Leveraged advanced Sharepoint features to optimize document management and facilitate efficient knowledge sharing, resulting in a 25% reduction in time spent searching for information and improved team collaboration.

Digital Agronomist

DE SANGOSSE

TTechnical and Strategic Marketing Lead | Fertilizers & Crop Protection

•Spearheaded the technical and strategic marketing initiatives for fertilizers and crop protection products, ensuring alignment with customer needs and success.

•Drove the lifecycle management (LCM) and registration processes for new products across diverse crop categories, with a primary focus on grapes and fruit production.

•Led the rollout of new products, including the creation and management of product catalogs, flyers, and marketing campaigns, ensuring successful market penetration and customer engagement.

•Oversaw the implementation and management of the company website, ensuring effective digital presence and alignment with overall marketing strategies.

•Directed rebranding efforts to strengthen brand identity and customer connection in alignment with organizational goals and customer feedback.

•Organized and managed events, trade fairs, and customer onboarding sessions to foster strong relationships and enhance brand visibility.

•Collaborated closely with other subsidiaries and the parent company to align marketing strategies, ensure compliance, and optimize product offerings.

•Developed comprehensive business plans, focusing on growth opportunities and customer satisfaction to drive market share and achieve organizational objectives.

Skills & Keywords: Product Lifecycle Management (PLM), Technical Marketing, Crop Protection, Strategic Planning, Website Implementation, Digital Marketing, Business Development, Rebranding, Customer Success, Event Management, Product Rollout, Agricultural Marketing, Cross-functional Collaboration, Stakeholder Engagement, Communication Strategy.

Marketing Manager

Fruitconsult B.V.

Supported international fruit production initiatives, with a major focus on Italy (e.g., Opera), by translating training materials from English to Italian, ensuring clarity and effective communication with local farmers and stakeholders.

Conducted surveys and tests to gather data and feedback from farmers, enhancing insights into crop production techniques and optimizing agricultural practices.

Led research projects focused on crop physiology (apples and pears) and post-harvest management, contributing to innovative solutions in fruit storage and quality preservation.

Conducted comprehensive field trials with farmers in the Netherlands, including testing new products such as Harvista, to enhance crop performance and extend the harvest window.

Performed laboratory analyses measuring Brix, starch, and firmness across various apple and pear varieties, ensuring accurate data collection for quality control and post-harvest evaluation.
Engaged in pruning techniques and practices, working directly in the field to improve crop yield and quality, while providing technical support and training to farmers.

Managed research projects from start to finish, including planting, monitoring, and harvesting stages, ensuring all research milestones were achieved and data was accurately documented for further analysis.

Authored numerous technical reports detailing field trial results, laboratory findings, and crop management strategies, ensuring data was effectively communicated to stakeholders and supporting ongoing product development efforts.

Skills: Crop Physiology, Post-Harvest Management, Agricultural Research, Field Trials, Customer Success, Fruit Production, Laboratory Analysis, Quality Control, Pruning Techniques, Data Collection, Product Testing, , Multilingual Communication, Training Material Translation, Stakeholder Engagement, Harvest Management, Technical Report Writing, Survey Implementation, Technical Support.

Assistant Advisor and researcher

Wageningen University, Massey University and The New Zealand Plant and Food Research ltd

Mapping European Canker Disease on Apple Trees Using ArcGIS

Conducted extensive research on European canker disease in apple orchards at multiple scales: individual tree, row, block, and regional levels across Tasman Bay and Hawke's Bay, New Zealand.

Employed ArcGIS software for spatial mapping and analysis, identifying disease patterns and distribution to support data-driven decision-making for disease management strategies.

Collaborated with leading agricultural research organizations, including The New Zealand Plant and Food Research Limited (Motueka, Tasman Bay) and NZ Apples and Pears Inc. (NZAPI) (Hastings, Hawke's Bay), integrating field data with advanced geospatial analysis to provide actionable insights.

Designed and implemented a comprehensive mapping system to monitor disease prevalence, allowing for targeted interventions and the development of effective disease control strategies at various scales.

Authored a publication detailing the methodology and findings of the research, contributing valuable knowledge to the field of plant pathology and disease management in fruit crops.

Gained hands-on experience in using ArcGIS for geospatial analysis, working with field teams to collect data, and integrating findings into broader regional disease management programs.

Developed technical reports and visual mapping outputs, ensuring research findings were clearly communicated to stakeholders, industry partners, and local growers for the development of practical solutions.

Skills: Plant Pathology, European Canker Disease, ArcGIS, Geospatial Analysis, Apple Trees, Disease Mapping, Agricultural Research, Spatial Data Analysis, Technical Report Writing, Collaborative Research, Publication Authorship, Fieldwork, Data-Driven Decision Making, Sustainable Agriculture, Crop Disease Management.

Master Thesis Student

GRAI srl

•Conducted comprehensive damage assessments estimating millions of euros in weather-related damages over four years across three key regions in Italy, providing essential support and expertise to clients during challenging circumstances, specializing in the assessment and estimation of weather-induced damages on grapevines and fruit trees, particularly apple and pear trees.

•Managed and continuously updated technical documentation for a diverse portfolio of over 2,000 customers, leading to enhanced efficiency and accuracy in customer support and issue resolution.

•Achieved a near-zero customer complaint rate and minimized repetitive inquiries even during high-pressure situations, showcasing strong conflict resolution abilities and commitment to client satisfaction.

•Served as an Insurance Appraiser for G.R.A.I. (Agricultural Risk Management in Italy), 

•Implemented proactive customer engagement strategies to improve communication and relationship management, ensuring customers felt supported throughout the assessment process and enhancing overall customer retention.

•Collaborated with internal teams to align documentation and support processes, and driving customer success outcomes.

•Optimized client support systems and reporting tools, ensuring accurate data collection and improving the response time for claims and inquiries.

Skills & Keywords: Customer Success Management, Agricultural Risk Assessment, Client Support, Technical Documentation, Conflict Resolution, Customer Retention, Relationship Management, Damage Estimation, Agricultural Insurance, Process Optimization, Customer Satisfaction, Claims Management, Stakeholder Engagement, Data-Driven Strategies, Weather Damage Assessment.

Insurance Appraiser

Wageningen University & Research, Plant research Department

Water and Nutrients Management Internship | Regulated Deficit Irrigation (RDI) in Apple and Pear Trees

Conducted an in-depth internship focused on water and nutrient management in apple and pear orchards using Regulated Deficit Irrigation (RDI) techniques to optimize crop yield, fruit quality, and water efficiency.

Carried out extensive shoot measurements to monitor tree growth and assess the impact of RDI strategies on crop physiology, collecting and analyzing data to support decision-making processes.

Designed and implemented a comprehensive irrigation system, integrating sustainable practices to optimize water usage while maintaining productivity and improving crop health.

Conducted independent research, managing the entire process from planning and implementation to analysis, reporting, and harvest, ensuring accurate data collection and drawing actionable insights for improved irrigation management.

Authored detailed technical reports documenting research findings, irrigation system performance, and the impact of RDI on crop development, enhancing the understanding of efficient water management practices for apple and pear trees.

Collaborated closely with agricultural experts and farm managers to refine irrigation strategies, aligning theoretical research with practical applications to improve overall orchard management.

Gained hands-on experience in fieldwork and laboratory analysis, contributing to a deeper understanding of sustainable water management techniques and their impact on crop productivity.


Skills: Regulated Deficit Irrigation (RDI), Water Management, Nutrient Management, Apple and Pear Trees, Irrigation System Design, Agricultural Research, Fieldwork, Crop Physiology, Data Collection and Analysis, Technical Report Writing, Sustainable Agriculture, Orchard Management, Hands-On Implementation, Collaboration with Experts.

Intern at Plant Research Department, WUR 

Organic farm Huelva, Spain

Internship at El Paraiso Organic farm located in the Natural Park of the Sierra de Aracena and Picos de Aroche, province of Huelva, Spain.) Subject: organic farming management, food forest, and irrigation system design.

Internship Trainee

DE SANGOSSE Italia

Responsible for biological control of European corn borer trials management.

Field technician

Are looking for boosting the adoption of your ag solutions and have more engagement?

Are you afraid of not understanding users’ needs accurately?
Are you lacking of practical agricultural expertise in your team and adding ineffective product features in your solutions? 

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