Dilia Parkinson's Linkedin Analytics

🇪🇦 🇬🇧 Native English & Spanish speaker. Looking for a Job Opportunity 🔎 Immediate Availability 💡 Also for Freelance Gigs 🌍 Senior digital marketing professional with expertise in driving paid media end-to-end campaigns across UK, US, and EEA markets. 💸 Experienced in managing and optimizing multi-million acquisition budgets doing in-house media/agency buying. 📱💻 App & Web performance on B2C, B2B SaaS and e-commerce. Also extensive experience in CRM & email marketing automation, PR, SEO and Social Media. 🎓 With a Double degree in Journalism and Audiovisual Communication at URJC. 🎓 Digital Marketing and Growth Hacking Master at Inesdi Digital Business School. 📩 DM me or email me: [email protected] Freelancing as well to help small and medium-sized companies to achieve their sales goals. Book a time 🗓 https://calendar.app.google/dv2KwaCPkuLHGUgU9 ⭐ Some achievements ⭐ 🎯 29% higher ROAS when increasing budget allocation for Advantage+ shopping campaigns from 30% to 70% on Meta. 🎯 Decreasing CPL from $112 to $66 (-41% drop off) on Google ads in 6 months while increasing total leads, meaning a growth of 120%. 28% of SQLs comparing QoQ. 🎯 Launching TikTok as a new paid channel in the French market, creating the entire strategy and achieving CPR & registrations 30% better than other paid social channels. 🎯 Create from scratch an automated CRM program including segmentation, workflows, events, messaging, and optimization. 45% OR and CTRO 25% above competitors' benchmarks. 👉🏾 Main areas of work: App Marketing, Paid Social Media, Social Media Marketing, PR Strategic Planning, and Crisis Communication. 👉🏾 Main clients: Paysend, Ria Money Transfer, Amazon, Groupon, American Express, SEUR, Ipsos, HIP, DES, Inbenta, Alma en Pena, Altim, Centros Único, Levital, Café & Tapas, Café & Té, Panaria and ASTEX, among others. 👉🏾 Core skills: ✔️ Certifications: Google Adwords, Apple Search Ads, Google Analytics & Hubspot. ✔️ Email Marketing: Hubspot, Klaviyo & Active Campaign. ✔️ MMP: Branch & AppsFlyer. ✔️ CDP: Amplitude & Segment. ✔️ ASO: AppFollow, AppRadar & Sensor Tower. ✔️ Google Suite: Tag Manager, Analytics, Data Studio & Search Console. ✔️ SEO and CMS tools: Semrush, WordPress, Similar Web & Hotjar. ✔️ Adobe Suite: Photoshop & InDesign. In constant evolution 💫