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Executive leader in Digital Transformation and AI who turns data, technology, and operating discipline into measurable growth. Over the past decade I have led large‑scale transformations, built AI‑enabled capabilities end‑to‑end, and delivered record results across consumer, services, and education sectors. I combine C‑suite strategy with hands‑on execution: redesigning operating models, orchestrating GTM and CRM at scale, and deploying AI agents to accelerate decision‑making and reduce costs. What I deliver Profitable growth & turnarounds: reversed multi‑year revenue decline and expanded operating profit, restoring momentum with pricing, GTM redesign, and performance governance. AI at work: deployed AI assistants and agents to compress analysis cycles 10x, automate market intelligence (web scraping & analytics), streamline HR funnels with an AI recruiter, and cut marketing headcount by 10% while improving output. Digital scale & conversion: lifted qualified traffic and digital engagement with live marketing, influencer ecosystems and analytics‑driven content, including 450% digital traffic growth and bounce rate reduction from 93% → 24% in six months. Enterprise data & CRM: led Data Governance programs, Dynamics 365 migrations, Data Stewards, and analytics foundations to sustain cross‑functional decision quality. Customer excellence: record NPS 94 and industry recognition with award‑winning network leadership. Leadership & operating style I operate with clear north‑star metrics, disciplined cadences, and transparent dashboards. I build high‑performing, cross‑functional teams that ship—integrating Product, Data, Technology, and Marketing. My focus: velocity of learning, measurable ROI, and resilient operations. Selected milestones +12% qualified foot traffic YoY through data‑driven transformation in retail environments. 241% YoY growth in year one of a turnaround, with sustained 6.5% SSS improvement. Best Healthy Food Franchise in Brazil (5x) and multiple national awards. Interests: AI strategy & governance, agents & automation, product‑led growth, advanced analytics, operating model design, and board‑level transformation agendas. Português — resumo: Executivo de transformação digital e IA, especialista em crescimento, eficiência operacional e governança de dados, com histórico consistente de turnarounds, escala digital e entrega de ROI mensurável.

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