Product Management and Leadership Consultant

Tractive

As a senior product leader, I led Product Managers and UX/UI Designers, shaping the product vision, strategy, and roadmap during a high-growth period. Through agile practices and a user-first approach, we boosted Tractive’s mobile app ratings to 4.8★ on Google Play and 4.6★ on the App Store. I also oversaw product development and was responsible for hiring, coaching, and supporting team talent.

Head of Product

Runtastic GmbH

Oversaw the product vision, strategy, and execution of the Membership and Community experiences for the adidas Running and Training apps. By coordinating cross-functional teams, I drove increased user connections and social engagement, improving short-term retention and app session frequency for connected users.

Managed the entire News Feed experience for Runtastic, Results, Steps and Balance mobile apps. Acted as the Product Owner in a Scrum team of 6 professionals, collecting feedback and evaluating data and stakeholder input to identify new opportunities. Focused on user experience and speed to increase social engagement in the News Feed.

Product Manager

GirlsAskGuys.com

Implemented agile practices and managed the development of iOS and Android mobile apps, coordinating 16 professionals across 3 different time zones and 4 territories. Increased community engagement and growth and developed tools that allowed a team of 20 professionals to create a safe and healthy space for Millions of Monthly Active Users.

Changyou.com

Responsible for product operations of the Mobogenie third-party Android app store in Brazil, leading a team of 12 professionals. Focused on positioning, relevant content creation and online advertising, partnerships, PR and social media marketing, leading to a significant reduction in Cost of Acquisition and helping grow the local user base by over 25% in less than a year before the company shut operations down in Brazil.

Product Operations Manager

Click Jogos

Created and executed a strategy for the company's online marketing channels, including community management, content creation and collaboration with key business partners. Developed a new product for the company and managed all aspects of its design, inception and launch.

Online Marketing Manager

Vostu

Creative writing and in-game content, storylines and character bibles for different titles in the company's portfolio of social and casual games. I was also a UX writer for those products. Worked on game design and concepts for 3 titles: Pet Mania. World Mysteries and Flying Kingdoms.

Senior Content and UX Writer

Castwork

Created content for web pages, blogs and social media in collaboration with clients and stakeholders, developed creative concepts and wrote copy for online and offline advertising.

Copywriter and Online Marketing Analyst

Gauge

Created content and sharing strategies for a few blogs and multimedia projects the digital agency maintained.

Freelancer Webwriter

LC Barreto

Wrote a feature length screenplay for Academy award nominee director Fábio Barreto.

Freelancer Screenwriter

As a product leader with diverse experiences and background, I strongly believe building products is ultimately about people. I keep everyone aligned and engaged by fostering a collaborative and inclusive work culture.

My expertise in communication and problem-solving enables me to translate user and business needs into data-informed strategies.

Thanks to years of experience in product marketing and product management, I can support product and design professionals in their growth and drive outcome-focused execution and great user experience.

Taplio

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