KitKing

Chief Executive Officer

A. MISTRY GROUP

Building brands for home, health and holiday since 1976. Through acquisition and long term partnerships. 

Our portfolio:
KitKing.co.uk
TheHotWaterBottleShop.com
Coronation - Hot Water Bottles.
Aqua Safe - Swimming Acc.
La Siesta Hammocks
Noke - World's First Bluetooth Padlock & Bike Lock.
Kids Travel 2 Luggage.

Owners of KitKing.co.uk & Thehotwaterbottleshop.com, Kidstravel2.co.uk

Global Business Development Director & Investor (SME) 

WarsopCricketCoaching.com

Head Coach

Nottingham Trent University

Part Time Lecturer - Business & Marketing

Leicestershire County Cricket Club

Head Coach - U17 & U19 girls

D.i.P.S. Consultancy (Digital, internet of things, Products & Services)

Consulting startups & multi-national corporations (e.g. Reckitt Benckiser Group plc) on digital connected products & services - and how to go to market:

eCommerce/ Omni Channel Retailing
Ideation & Innovation 
Go-To-Market Strategy
Product Development
Product & Digital Marketing
Licensing

Consultant

Loughborough University

Elected by the Alumni to aid strategic thinking to Alumni Board.

Alumni Board Member

MCCU Assistant Head Coach

Teaching, Performance analysis sports on the world renowned Sports Science degree programme.

Responsible for teaching, assessment and setting exam papers. (Part time role)

Lecturer: Analysis Performance Sports

MISTRY & CO. LIMITED

www.mistryandco.com

The first Indian food brand to receive 3 stars in the Great Taste Award for our first product Little Dabbas.

Co-Founder

Speedo International Ltd

Responsible for the introduction of digital products within Speedo. Commercialising innovation developed by Speedo Aqualab and driven by consumer insight. Filed global patent for connected swimming device. 

Classic product management responsibilities of facilitating design, development and go-to-market for Speedo connected/digital products and wearable technologies.

Digital Product Manager

Utilising Speedo Aqualab technologies alongside consumer insight to develop commercial innovative product and marketing propositions. These propositions were presented to Speedo Global Brand Leadership Team enabling Speedo to make informed decisions regarding new product and proposition development.

Global Product Manager - New Product Development

Managing licensed contract, category & product management of Speedo Internationals Global Licensed Partners and exploring new licensing opportunities.
G.L.P. Categories include:
•Digital - Speedo Aquabeat MP3 Player & Aquashot Camera
•Optical - Sunglasses & Optical Frames
•Team Kit
•Timing - Speedo Aquacoach
•Wetsuits, Personal floatation devices & Bodyboards
•Bags & Accessories

• 2011 Pentland Group Chairman’s Award for World Class Brand Building & Product Innovation. Award for the successful launch of the Speedo Aquacoach Watch and Aquabeat MP3 player.

Global Product Manager: Licensed & Tactical Business

Canterbury of New Zealand

• Global Product Manager all Men’s Apparel (rugby & sports lifestyle) equating to approx. 27% of the EMEA business turnover. 
• Understanding and delivering product requirements for EMEA and lead direction for Global markets.
• Implemented global SMU process in order to maximize commerciality of product mix.
• Negotiated and signed sponsorship/licensed agreements with Hampshire & Yorkshire County Cricket Clubs & New Zealand Domestic & International Teams. Contractual, product management and sports marketing responsibilities for Cricket.
• Managing seasonal product mix for Canterbury/Guinness (Diageo PLC) for 3 year license agreement.

Global Product Manager: Men’s Apparel & Cricket

• Global Product Manager for Bags & Accessories.
• Product Management of Cricket & Tees line. 
• Transferred for 6 months to Australian office. Resulted in New Zealand cricket licensed sponsorship agreement.
•Create & Implementing EMEA Golf, Hockey & Football guerrilla marketing strategy incorporating buzz marketing.
• Product placement/buzz marketing within TV/Film industry.

Product Marketing Manager: Cricket & Bags/Accs & Tees

• Sat within product management team, with sports marketing responsibility. 
• Create and implement buzz marketing/product placement strategy for Canterbury Base layer. 
• Create and implement UK & Global Sales Strategy for Canterbury Base layer for Cricket channels. 
• Gaining exposure during the 2005 famous ashes series leading to consumer demand.
• Negotiate and signed a 3 year Base layer sponsorship with Surrey County Cricket Club.

Assistant Product Marketing Manager

Experienced investor and CEO with a demonstrated history of working in the consumer goods industry within a number of global brands. Specialising in Sporting Goods. 

A breadth of experience as an investor supporting start-ups through to retirement and distressed sales.

Proven ability to deliver results and inspire transformation in Marketing, Digital Strategy, Product Development & Innovation, Commercial Negotiation, Ecommerce & Wholesale Sales, Management, Licensing, Distributor Management, Account Management and Business Development. 

Specialties: 
SME M&A
Business Turnaround
Commercial Management
Strategic Planning
Business Development & International Business
Licensing
Contractual Negotiations
Partner Management
Category & Product Management
Leading managing and motivating a team
eCommerce
Sales, National Account & Global Account Management
Mentoring & Coaching roles to support talent pipeline

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