Dipti Aggarwal, MBA's Linkedin Analytics

I am an Executive Marketing Leader with 18 years of global experience in CPG, retail, consulting and startups across the US, Europe and Asia. I work at the intersection of strategy, creative and content, and have proven success in developing and implementing omnichannel consumer campaigns, leading teams and budgets, managing internal cross-functional relationships as well as agency partners. I am passionate about building new and expanding businesses, especially in the food & nutrition industries and with a focus on parents and women. Key Achievements from my recent positions, include: ✅ Spearheaded Project Streedhan, an awareness campaign targeting anemia in women, that won Campaign of the Year and went viral, reaching 24M+ individuals, significantly enhancing DSM's brand value and earning me a big bonus ✅ Oversaw an initiative to re-design and re-position marketing touchpoints, using organizational brand vision to develop and implement new brand messaging, establishing consistency as well as generating a 150% increase in website visits ✅ Leveraged expertise to provide strategic direction to the world’s largest English language newspaper’s $175M North region business, delivering national campaigns & educational initiatives guiding a 5-member team and a $12M budget ✅ Deep interest and expertise in the food and nutrition sector, with a focus on engaging parents and women; founded online discovery platform LittleFoodDiary.com, focused on healthy foods and nutrition for kids My superpowers are, 💪 Responsible & trustworthy 💪 Lucid, able to zoom out to the big picture 💪 Friendly, easy-going 💪 Great communicator & collaborator I do best in roles and organizations where I can bring in my deep knowledge of marketing and brand, an expertise in project management and a natural ability for problem solving. I am a constant learner and have a pact with myself that every year, I will learn a new skill and travel to a new city. It's taken me through a fantastical journey of learning rugby, crochet, tap dancing, website building, etc., while visiting > 25 countries and >100 cities. I have US work authorization and do not require sponsorship.