JP Donahue Esq.'s Linkedin Analytics

Why should someone shop at your dispensary? I'll give you a hint. They're not just there for the weed. People can buy weed just about anywhere and for much less than you sell it for. Then what's it about? The best dispensaries create culture and community, have an ethos that respects that culture and community, provide education and safe access, and deliver a unique and compelling experience that makes people feel like they're a part of something special. How do I know that? Because I lived it as a founding partner of Tropicanna Dispensary and Weed Delivery, one of Orange County's most successful cannabis retail brands. But that's not all I've done and my diversity of experience plays a major role in shaping my perspective. I grew up in a farm town in rural Michigan but left the corn fields for New York City where I picked up my law degree at St. John’s University School of Law. After a couple of years in corporate litigation, I moved to California to pursue my passion for writing. I have authored over 25 original, for-hire, and uncredited rewrites for film and TV at companies like Warner Bros, Dreamworks, CBS, and NBC ( to name a few). During the Writer's Strike of 2008, I answered another calling and became a cannabis cultivator, greenhouse designer/fabricator, and eventually a founding partner of Tropicanna Dispensary and Weed Delivery (one of Orange County’s most successful cannabis retail brands.) Tropicanna was a pure bootstrap startup and the best part about being a founding partner was that I got to wear all the hats: Drafted the winning merit-based license application | Negotiated/drafted all contracts | Set up compliant banking and payment processing | Launched delivery | Created the brand/logo | Wrote all brand copy/marketing materials | Designed the company website | Designed company merch | Managed social/digital marketing | Built and managed the marketing team | Developed house brands | Managed purchasing and brand partnerships | Shared day to day management responsibilities. Today, I leverage my law degree and decades of experience in both Hollywood and Cannabis with deeproots partners to advise dispensaries on effective branding, marketing, and operations. I also author high-quality original cannabis content based on my real-world experience as a legacy and licensed operator. What else? Hmmm. I'm a Jiu Jitsu Black Belt and 4x Pan American Champion, 200 Hour YTT Ahstanga Yogi, meditator, dog father, and a member of the New York State Bar and Writers Guild of America West.