Divyaa Dua's Linkedin Analytics

Last weekend at 1 AM, while researching my prospects and building strategies for their LinkedIn, I realized I love my work. It was a Sunday night. Most people were dreading Monday morning. And here I was, willingly diving deep into founder stories and content strategies. But something hit me in that moment. I actually love this. Not every part of it - some days feel monotonous, some tasks are just tasks. But there's something about digging into a founder's story that gets me excited. Understanding their journey. Finding the moments that shaped them. Discovering the struggles they don't talk about publicly. Then figuring out how to help them share those stories in a way that connects with their audience. I'm literally getting paid to be curious about people's lives and help them tell their stories better. When you put it like that, it doesn't feel like work at all. Sure, there are spreadsheets and strategy docs and client calls that drain my energy. But at the core? I'm a storyteller helping other storytellers. And that 1 AM moment reminded me that when you find work that aligns with who you naturally are, the late nights don't feel like a sacrifice. They feel like an opportunity. The monotonous parts don't disappear, but they become worth it for the parts that light you up. What part of your work makes you lose track of time in the best way possible?

Every morning, my dad would wake up early, make his tea, and just... exist. I thought it was normal until I joined the corporate world and watched everyone treat mornings like a punishment. I've always been a morning person. Never thought much of it. Until I saw how everyone else lived. Hit snooze. Rush. Panic. Already defeated before 9 AM. Then Sahil Bloom said something that made it all click: "There is no such thing as a loser who wakes up at 5 a.m. and works out." I realized I'd been taking for granted what most people desperately need. That quiet morning hour where you exist as yourself, not as someone's employee. Here's what I learned from watching both sides: If you're stuck in the rush cycle, start small: → Wake up 30 minutes earlier than usual (not 2 hours) → Use that time for YOU - tea, journaling, planning your day → Don't check your phone for the first hour → Do this for just one week What you'll actually get: → Mental clarity before chaos hits → Time to think about your goals, not just react to emails → A sense of control over your day instead of being dragged along → Energy that comes from intention, not caffeine It's not about being productive or disciplined. It's about claiming the first hour of your day before everything else claims you. The people who own their mornings own their lives. Are you a morning person?

I turned 1 client call into 12 LinkedIn post ideas. Every other LinkedIn post shares the same recycled stories.  But my clients' content stands out because of the 1 framework I use Last week, a founder told me: "Nothing much happening. Everything's still in process. Can't share that yet." She was busy, stressed, and didn't have time to think about content. So I switched tactics and got casual. "What's something that frustrated you this week? What did you learn from it?" That's when the magic happened. She shared insights about team management during budget cuts.  How a competitor's pricing strategy made her rethink their approach. Suddenly, we had content for weeks. Here's what I realized: Founders always have stories. They just don't know how to access them. When you ask, "What should we post about?" - blank stare. When you ask, "What frustrated you this week?" - 20 minutes of gold. Every founder has a story worth telling. The skill is knowing how to help them find it. It's not about better questions. It's about better listening. If you struggle to get original stories from your client, comment “STORY” and I'll DM you the detailed framework and how to use it.

I track everything in my business.  But in marketing? The best stuff is unmeasurable.  Here's what I mean: Not everything that works is measurable. And not everything that's measurable matters. Think about it: How do you measure the feeling someone gets when they read your content? How do you track the trust built over months of showing up? How do you quantify that "gut feeling" that makes someone choose you? You can't.  But these drive more business than any metric. We're obsessed with: - Engagement rates - Click-through percentages - Conversion metrics But we ignore: - Emotional connection - Brand perception - That intangible "vibe" The problem? We optimize for what we can measure. And miss what actually matters. Your best-performing post might have terrible metrics. Your most valuable content might get ignored by algorithms. Your biggest impact might be completely invisible. Because marketing is human connection. Not math equations. Track what you can. But never underestimate what you can't. The unmeasurable is often the unforgettable. What's one unmeasurable thing that you know works in your marketing?

They say the busiest founders reply the fastest. Last night, I saw it happen.

I've never tried Pomodoro. And I never will. Not because I'm against it, but because I know myself too well. Taking a 5-minute break after 25 minutes?  That's like asking a surfer to get off the wave just when they catch the perfect one. When I work, I go deep. Hours can pass without me noticing. The thought of a timer interrupting my flow makes me anxious.  Why would I voluntarily install a distraction device when my whole goal is to eliminate distractions? Here's what I've learned about productivity: → Some people thrive on structure → Others need complete freedom → Neither is wrong I'm team deep work. Team flow state. Team "don't interrupt me when I'm in the zone." But if you're someone who: - Gets distracted easily - Needs regular mental resets - Works better in sprints Then Pomodoro might be perfect for you. The best productivity hack isn't copying what works for others. It's understanding what works for YOU and doubling down on it. Stop forcing yourself into productivity boxes that don't fit your brain. What's your work style - marathon runner or sprinter?

They lied, building a business is not fancy, it’s far away from what they tell you it is. It's actually the most ruthless personal development program on earth, one that happens to make you money while it's breaking you down. When I started my freelancing journey, nobody warned me that: • Every rejection would force me to rebuild my confidence from scratch • Each client negotiation would expose how I truly value myself Your business doesn't care about your comfort zone or your feelings. It will ruthlessly expose every insecurity, blind spot, and weakness you've spent years hiding from yourself. I used to think entrepreneurship was primarily about strategy and execution. Now I understand why 90% fail in the first 5 years. It's not just about market fit or funding, it's about whether you can face the person in the mirror when your business strips away your excuses. Every business crisis I've faced wasn't just about fixing the problem. It was about fixing me. The revenue is merely a scoreboard for your personal evolution. The real product being developed isn't your offering. It's you. What's the most uncomfortable truth your business has forced you to face about yourself?

I am not the best when it comes to communicating confidently with my clients and I have been working on my skills and came across this framework which works for both communicating your thoughts through verbal or writing a post on LinkedIn about a topic. It's called the OREO method: O - Opinion (take a clear stance on the topic) R - Reason (explain the why behind your thinking) E - Example (share a relevant story or scenario that illustrates your point) O - Opinion again (circle back to reinforce your initial view) The beauty of this framework is it works when you're completely unprepared. Someone asks you something on the spot? OREO has your back. Here's how you can apply it: When someone unexpectedly asks, "What do you think about the impact of AI on our industry?" Opinion: I believe AI will change how we work, but won't replace the human elements that make our work valuable. Reason: Because while AI excels at processing data and repetitive tasks, it lacks human creativity and emotional intelligence. Example: We've seen this with tools like ChatGPT - they're great at drafting content, but the most successful professionals use it as an assistant rather than a replacement. Opinion: So I think utilizing AI for efficiency while focusing our energy on uniquely human skills is the smartest approach. This framework has completely transformed my confidence in client meetings and given structure to my LinkedIn posts when I'm not sure how to approach a topic. Do you rely on such frameworks to improve your communication or confidence? If yes, drop them in the comments

Three months ago, I couldn't make a single cold call without sweating. Yesterday I hit my 100th. And I'm genuinely enjoying every single one. Even the rejections. Especially the rejections. I used to wish cold calling was easier.  Used to wish prospects would just say yes without objections.  Used to wish I could skip the uncomfortable conversations and magically get the meetings I wanted. Then I stopped wishing and started enjoying the process. Now I lean in when I hear "We're not interested." I ask follow-up questions. I study their tone. I analyze their patterns. "Not interested" became my cue to understand what they ARE interested in. "We don't have budget" became my opportunity to learn about their priorities. "Call back later" became my chance to understand their timing. You don't grow your sales skills by avoiding rejection, you grow by becoming genuinely curious about why people say no. The version of you who can dissect a 30-second rejection call and extract three insights to improve the next one. Day after day. Call after call. Pattern after pattern. It was never about avoiding objections. It was about getting so good at handling them that they become your favorite part of the conversation. And the fear I once battled... became the skill that builds my confidence. I'm not perfect yet. But I'm 100 conversations smarter than I was last month. What's one thing you've learned to love that you used to avoid? #buildinginpublic🧿

I was drowning in advice while my business was dying of thirst. 57 saved posts. 12 business books. 9 course subscriptions. 0 new clients. The problem wasn't information - it was implementation. Every morning, I'd start my day with a podcast about cold outreach strategies. I'd highlight passages about the "perfect" client pitch. I'd save templates, bookmark success stories, and tell myself I was preparing. Yet my income stayed exactly the same. The truth hit me on a random Tuesday: I was using "research" as a sophisticated form of procrastination. So I made a decision. I closed the browser tabs, shut the books, and did the one thing I'd been avoiding for months. I picked up the phone. My first cold call was a disaster. My voice cracked, I stumbled through my pitch, and I got a firm rejection. But the second call was slightly better. By the tenth call, I had a meeting scheduled. We spend hours consuming content about what we should do while avoiding the 15 minutes of uncomfortable action that would actually change our trajectory. Most of the time, we already know exactly what we need to do. We don't need more information, we need more courage to act on what we already know. That strategy you've been "perfecting" before implementing? That outreach you're "preparing" to do? It's time to close the tutorial and start the game. You don't need more advice. You need more action. What's one piece of advice you already know you need to act on today? P.S. Mine was making those cold calls.

Last week, a founder told me, "I don't have time to strategize LinkedIn." Same week, I watched the founder of a $100M company start posting consistently on LinkedIn. Here's the thing about "too busy." When you say you're too busy for LinkedIn strategy, you're really saying you're too busy to grow your business. The pattern I see: Founders will post random company updates here and there. Maybe share an article. Get decent engagement because they already have a following. But no time to actually think about it strategically. It's like having a network but never asking for any favors. You have the audience. You have the credibility. You have the stories. But you're treating LinkedIn like a side hobby instead of the growth channel it actually is. You're already thinking about your business every day. LinkedIn just makes those thoughts work for you instead of disappearing. The question isn't whether you have time for LinkedIn. It's whether you have time NOT to use what you've already built. What's your real reason for not taking LinkedIn seriously?

I'm not afraid of failure, failure means you tried something worth failing at. I am afraid of being one step away from it and settling there. That comfortable mediocrity where things aren't bad enough to force change but aren't good enough to truly fulfill. - A 9-5 that pays just enough to cover your monthly expenses. - A business that gets just enough clients to run it with minimum profit. - A relationship that's not toxic, but not nurturing either. That's the danger zone where most desires and dreams fade away. Because you haven't succeeded, haven't failed... just exist. Not lived. It's the slow acceptance of "this is how it is" when deep down, you know there's more. The scariest part? This happens so gradually, you barely notice it. One small compromise at a time. One "maybe later" at a time. One "be practical" at a time. Until one day, you're living a life you never actually chose. The greatest tragedy isn't failing at what matters, it's never truly going for it. So I remind myself: The opposite of success isn't failure. It's settling. And I refuse to settle for a life that's just "not bad enough" to change.

Ads are actually GREAT. I know, I know. Hot take. But hear me out. While there's common advice about blocking every ad possible, there are underrated benefits that make a big difference in our digital ecosystem. Here are 3 strong reasons why ads are such a great piece of our content experience: 1. The value exchange is incredible Let's be real - a 30-second ad in exchange for unlimited access to high-quality content? That's an amazing deal in this late capitalist hellscape we call home. Without sounding dramatic, ads are the invisible scaffolding holding up our favorite digital spaces. 2. They fund creativity That podcast you love? The writers at your favorite publication? Those YouTube creators making amazing content? Ads help pay their salaries. We complain about low pay for creative people while simultaneously blocking a top avenue for getting them paid. The math doesn't add up. 3. Some ads are genuinely helpful Sometimes an ad introduces me to something I wouldn't have discovered otherwise. The algorithms have gotten pretty good at knowing what I might be interested in based on my content consumption. Is that a bit creepy? Maybe. But occasionally useful? Absolutely. But here's the real reason I appreciate ads - I grew up with them. On TV, on the radio with no option to skip like today. They weren't interruptions - they were part of the rhythm of content consumption. Commercial breaks were when you grabbed snacks or discussed what you just watched. Ads have always been woven into the fabric of our media experience. So next time an ad plays, maybe consider the broader ecosystem it supports before reaching for that skip button. Are there any ads you've actually enjoyed recently?

Founders of this ice cream brand knew the birthdays of 200+ customers by heart when they started and had weekly chats with most of them. I was stunned hearing this level of customer connection, but it explains how GetAWay Ice Cream & Desserts transformed from kitchen experiment to multimillion-dollar brand. Here's what really happened: - In 2018, Jimmy Shah started making protein ice cream at home for her fitness-conscious children. - With just ₹10 lakh family investment, Jash Shah 🍦and Pashmi Shah 🍦 launched Get-A-Way (originally Get-A-Whey) in 2019. - Unlike competitors focusing on marketing, they built deep personal relationships with customers. When customers suggested they create keto ice cream flavors, even though they were unsure of its success, they listened to their customers and immediately developed them. These flavors became their bestsellers. This personal approach paid off massively when they appeared on Shark Tank India, securing ₹1 crore for 15% equity from three sharks. Today, with an annual revenue of ₹2.5 crore and funding of $3.5 million, they still maintain these personal connections that built their brand. In a world of automated CRMs and AI chatbots, Get-A-Way proved that the most powerful business strategy might be as simple as listening to your customers.

Everyone thinks more content = more followers.  My client was posting 4 times/week and stuck at 5K followers. We dropped to 2 posts/week and crossed 10 K. Here's why it worked: It wasn't about my strategy alone. When we dug deeper, we found what actually moved the needle: - Stories about his business journey - Posts about his agency culture - Content about the city he lives in And here's the thing: he had to be the one sharing them. Timely. Consistently. Authentically. The truth is, No ghostwriter, strategist, or growth expert can grow your account if you're not 100% committed to showing up. We can craft the perfect content calendar. We can optimize your hooks. We can analyze engagement patterns. But if you're not actively involved, if you're not sharing your real experiences as they happen, if you're treating LinkedIn as an afterthought... That 5K jump? It'll never happen. Your audience follows YOU, not your ghostwriter's version of you. So before you hire another "growth expert," ask yourself: Am I ready to commit to my own growth? Because strategy without commitment is just expensive advice. Who else needed to hear this today? P.S. Sometimes less is more when you're doing it authentically.

I recently had a potential client ask for my per-word rate on a sales page project. Instead of answering, I asked them a question: "Would you rather pay INR 500 for 1,000 words that sound nice, or INR 2,000 for 100 words that generate INR 20,000 in sales?" They paused. This conversation revealed a fundamental misunderstanding about what good copywriting actually is. Great copy isn't measured by length, it's measured by impact. When you pay per word, you encourage writers to add fluff, unnecessary adjectives, and empty phrases that dilute your message. But when you pay for outcomes, you get laser-focused copy that does just one thing: drives results. The truth is, writing less usually takes more skill than writing more. As Mark Twain famously said, "I didn't have time to write you a short letter, so I wrote you a long one." The next time you're hiring a copywriter, stop asking about their word rate and start asking: "What results have you generated for clients similar to me?" Because you're not buying words. You're buying sales conversations, qualified leads, and revenue growth. What's been your experience with outcome-based vs. word-count pricing?

"I'll just post when I have something to sell." This is the most expensive thought killing businesses on LinkedIn right now. Here's why: 97% of your audience isn't ready to buy today. But when they are ready, they'll remember the brand that's been showing up consistently, not the one that appears only to pitch. The businesses winning aren't using some secret algorithm hack.  They're simply present when others are silent. They understand that marketing isn't just announcing your products, it's making sure you're unforgettable when the buying moment arrives. You can too build this visibility engine by • Creating value-packed content that solves real problems. • Sharing expertise that proves your authority. • Telling stories that stick in people's minds longer than features and benefits. • Making your knowledge entertaining enough that people actually want to consume it. The businesses that survive aren't always the best, they're the ones people remember when it's time to buy. So, stop treating marketing as an event and start treating it as a daily practice.

To grow your LinkedIn, you need to be imperfect. One of our clients' engagement dropped by 35% when they insisted on posting only polished content. Here's a founder's guide to show controlled imperfection and connect better with your audience: Perfection is overrated on LinkedIn. I've seen this pattern repeatedly - founders who obsess over flawless content end up with perfectly crafted posts that nobody connects with. The problem? We're all human, and humans instinctively trust other humans, not polished brands. What does "controlled imperfection" actually look like? 1. Share behind-the-scenes glimpses - How your team meetings or brainstorming sessions go. This lets them feel part of your journey. 2. Tell stories about challenges - When you share how you overcame obstacles, you build credibility AND relatability. 3. Admit when you're learning - You don't need to be the expert on everything. People appreciate honesty about where you're still growing. 4. Use conversational language - Write like you talk, not like you're submitting a thesis. 5. Respond authentically to comments - Don't just say "Thank you!" Have real conversations, and add your personality just like you would to any offline conversation. The magic happens when you find that sweet spot - professional enough to be trusted, human enough to be liked. Remember, LinkedIn success isn't about looking perfect. It's about building connections that convert.

If you're a founder with multiple interests who has grown successful companies across different sectors and you're confused about how to position yourself on LinkedIn, read this. This is exactly what I help founders with every week. They think LinkedIn forces them to be one-dimensional. Tech founder. Real estate investor. Fitness brand owner. Which hat do you wear? Here's what I've learned: Your complexity isn't a problem - it's your advantage. The mistake most multi-sector founders make: Trying to separate their different businesses into different personas. This creates confusion, not clarity. What actually works: Find the thread that connects everything you do. Maybe you're obsessed with building systems - whether it's in your SaaS company, your investment portfolio, or your health routine. Maybe you're passionate about solving problems, through your tech startup, your consulting firm, and your non-profit work. Here's my approach: We don't hide your multiple interests. We find the common theme that ties them together. Then we build content that shows how these different areas of expertise actually strengthen each other. Your audience doesn't want a robot who only talks about one thing. They want a real person with depth and expertise that spans beyond just one industry. The founder who talks about leadership lessons from marathon training hits different than someone who only posts about quarterly results. Your multi-dimensional nature is exactly what makes you stand out. The key is showing how it all connects to create someone uniquely valuable. Stop trying to fit into a box. Use your complexity as your competitive advantage.

Look at this headline from 2000. Now replace 'internet' with 'LinkedIn' and you'll hear the exact same arguments today. In 2000, experts said the Internet was a passing fad. Too complicated. Not worth the effort. Today, 5.56 billion people are online. The same thing is happening with personal branding on LinkedIn right now. While some people dismiss it as "social media fluff," others are quietly building reputations that open doors, create opportunities, and generate income. Here's what I've noticed after helping founders build their LinkedIn presence: The people who think personal branding is "just LinkedIn" are the same ones who: → Wonder why their competitors get better opportunities → Struggle to attract ideal clients or employers → Feel invisible in their industry despite having great skills Meanwhile, the people building their personal brands are: → Getting inbound opportunities without cold outreach → Being invited to speak at events and podcasts → Charging premium rates because people know their expertise Personal branding isn't about posting motivational quotes or sharing your breakfast. It's about being intentional with how you show up professionally. It's about making sure when someone Googles your name, they find the right story. In 5 years, having a strong personal brand won't be optional for professionals. It'll be as essential as having a resume. What's your honest take on personal branding - necessary investment or overhyped trend?