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Co-founder. Storyteller. Content marketer. The guy with the "sick!" ideas (or the punny jokes). On an average day, I shift back and forth between all these roles. I run The Wise Idiot, a content marketing agency with a bunch of crazy creative people who work across mediums, formats, and industries to create, at scale, the quality content they'd want to see in the world. In 7 years, I’ve led and scaled content production for 500+ brands and individuals through a 10-20x increase in brand impressions, 200% more keywords ranking organically, and almost 300% more website traffic in the short term. Numbers stop making sense after a point, though. Here’s exactly how I helped in my clients’ zero-to-one and one-to-hundred journeys- • Consulted Indian BFSI/SaaS startups and businesses, from finding a positional industry niche to determining the primary channels for the sales funnel. • Developed organic demand generation strategies, unique “glocal” storytelling for B2B organizations, and strong founders’ profiles for building visibility and trust. • Created pitch decks and brand presentations for companies to raise over INR 40 million. • Train in-house teams to develop scaleable content architecture and respond swiftly to evolving user needs (scale my team to 15+ employees and 100+ freelancers). Understanding what makes people tick (and what ticks them off) has helped me stay ahead of strategy/creation/distribution processes instead of merely keeping up. Content marketing might shift, but content doesn't. At The Wise Idiot, we know the content. And that makes it easy to eliminate the guesswork and the fingers-crossed-this-works bit of creative strategizing by delivering thoughtful content that always provides value. For our clients, this acts like a compound-interest plan- repurposing and redistributing help our content last, sometimes for years. More than that, it converts nonchalance to interest, interest to curiosity, and curiosity to lasting relationships. If you know us, we’re idiotic on most days, wise on some, and committed to your organic growth always. If you don’t, nice to meet you. Let’s chat and make some good things better, shall we?
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Content Inspiration, AI, scheduling, automation, analytics, CRM.
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