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Everything I do ties back to a single unifying principle: A brand’s highest potential is to move the planet forward. Brands that manage to do it start with organizational mindset, then build on the culture their mindset actively creates. Plenty of people disagree. They argue endlessly on LinkedIn that purpose is over-hyped or outright BS. Their cynicism limits their possibilities. In contrast, I am a ready partner for Small Giants, Virtuous Disruptors™, and entrepreneurs who believe business can be so much more. • Culture shift • Future framing • Brand strategy
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