Alfa-Bank

Product Owner

Upmetric.ru

Launch of New ROPO Analytics Service (Target Audience: Large Retailers)
 
1. Conducted over 10 interviews with potential clients to assess product requirements, resulting in the identification of a foundational set of functionalities.
2. Formulated a one-year product roadmap for the comprehensive ROPO analytics service.
3. Collaborated with UX designers to design the interface throughout the design process, from data collection to handover to development and subsequent testing.
4. Developed a backlog for the analytics and development team based on prepared functional requirements.
5. Managed the backlog, sprint, and release processes using JIRA.
6. Worked closely with the development team through daily stand-ups and retrospectives at the end of each sprint.
7. Completed documentation in Confluence following the implementation of tasks.
8. Conducted an analysis of BI solutions (Superset, Datalens, Redash, Metabase, Rocket BI, Elastic, etc.) and selected a data visualization platform.
9. Acted as a product expert in pre-sale meetings, resulting in 5 out of 10 meetings converting into product clients, including notable brands like Beethoven and 12 Storeez.
10. Guided clients within 3-4 weeks.
11. Prepared educational and client presentations.
 
Key achievements:
 
• Successfully launched the MVP of the new product, comprehensive analytics, within 3 months.
• Currently overseeing the product for 8 clients in the retail sector, including Lazurit, Superstep, and others.
 
Product Development Support - Personalized Electronic Receipts Service
 
12. Described tasks for the development team related to integrations with loyalty programs such as Mindbox, Loymax, RetailCRM, and others.
13. Launched a new feature - advertising labeling via Yandex platform
14. Collected client feedback to create a backlog aimed at increasing value for the client, e.g., automatic API or FTP client statistics delivery.

Product Manager

Sberbank

Product marketing manager
1. Provide researches and analyses (custdev interviews, gather UX feedback from users, research competitors, summarize data findings)
2. Test hypotheses, provide experiments
3. Launch new b2b products: CRM, bot, geoanalytics
4. Data analytics
5. Design and manage product roadmap
6. Develop, approve and implement product and marketing strategies
7. Recommended strategic initiatives
8. Implement product landing pages and prototypes with UX/UI designers and developers
9. Provided feedback to design team, copywriting, marketing team
10. Test acquisition channels
11. Launch product metrics. Measured metrics' improvement
12. Target and evaluate team tasks

Product Marketing Manager

Innopolis University

1. Market analysis: product-market fit, competitors, trends, promising segments and business models, legal barriers and restrictions
2. Custdev interview with student of IT courses.
3. Testing hypotheses
4. Launch online courses from scratch: marketing and product development
5. Design and manage product roadmap
6. Develop, approve and implement product and marketing strategies
7. Implement an educational platform with UX/UI designers and developers
8. Provided feedback to design team, copywriting, marketing team
9. Manage backlog
10. Wrote detailed user stories for engineering team
11. Launch product metrics. Measured metrics' improvement
12. Test acquisition channels
13. Target and evaluate team tasks 14. Aligned stakeholders
15. Delivered a projects

Head of marketing and analytics sector

ER-Telecom

The main task is lead generation
1. Draw up a monthly media plan: distributing the budget by promotion channels,
2. Prepare advertising materials, conclusion of contracts and conducting advertising budgets.
3. Write and post press releases
4. Inbound sales support (call center group). Daily listening to calls, writing feedback, training
(competitors, prices, tuning, sales techniques, product). Help in conducting sales with clients.
Monitoring the implementation of applications for payment.
5. Maintain reports on the sales of the incoming channel.
6. Support for active sales: training (competitors, prices, sales techniques, product), development
and launch of motivational campaigns, provision of advertising materials, visits to clients
7. Sales support to existing customers: provision of advertising materials, training, souvenir
products, preparation of letters for mailing to Clients.
8. Preparation of analytical notes: market, competitors, regional economy
9. Analysis of branch indicators by b2b division: CAC, ARPU attracted, ARPU churn, churn, ARPU
sales, ARPU connections, RGU, total revenue, LTV.
10. Assistance in drawing up a branch strategy for b2b division
11. Prepare and conducting presentations: training, involving, reporting
12. Involvement of branch employees in advertising campaigns

B2B Marketer

Завод ЖБИ №7

1. Preparation of analytical reports (sales, payments, property prices, prices of competitors, the market situation, etc.).
2 Order promotional materials (outdoor advertising, souvenirs, printing and others.).
3. Site Administration Company (writing news articles, add and edit information, work with partners to promote the site, its design).
4. Sales. (advising the client, invoicing, preparation of contracts, monitoring of terms of production, delivery).
5. Searching and participation in tenders (platform RTS, OTS, B2B, EETP, Gazprombank)
6. Writing offers, articles, business letters.

marketing Expert

I am a really curious man. People are my air. I like commucating and broad my horizons
My passion is product development and marketing

Product development 
UX/UI
Custdev 
Content marketing 
Community development 
Email marketing and onboarding 
QA (Dev tools, Charles, Android Studio, Postman, SQL) 
Miro, Figma, Jira, Notion

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