Dmitry DGTL

Using a blend of "Data Driven Growth, Creative & Conversion Rate Optimization" I am supporting start ups and scale ups to navigate through periods of growth with a profitability focus. Breaking through plateaus and readjusting channels, content and product efforts isn't easy. Providing both high level advisory as a fractional head of marketing and granular level support in terms of media buying and CRO, I have demonstrated a consistency in developing tactics tailored to business objectives.

Find out more at dmitrydgtl.com

Fractional Head of Marketing & Growth Consultant

OMNES

Fractional Head of Growth

SIRPLUS

Marketing Partner

GrowthMentor

Sustainable growth? Having worked on multiple Head of Marketing / Growth roles and also on agency side running CRO + performance marketing, I have seen the rollercoasters of teams and budgets. I came to realize how to plan long term, while hitting targets.

Scaled channels, like meta & google for 25 VC funded businesses on agency side, including verticals such as marketplaces, subscription models, ecomm and apps. My inhouse roles included companies, such as vistaprint, treatwell, delivery hero, hear.com and most recently ethermail where I pushed through the pains of hyper growth of an early stage start up on the way to 1M web3 users.

Mentor

Amenitiz

Managing the migration of paid marketing landing pages from wordpress to unbounce (8 markets, 70 landing pages). Running cro sprints, AB testing through content and UX experiments and based on customer insights of buyer personas.

Interim Head of CRO

Appycome

Client management, agency staffing and coordination of B2B growth initiatives in the fields of UX, CRO, channels and content. Focus on medical/ biotech vertical.

Interim Account Director

BeneTalk

End to end planning and execution of overfunded crowdfunding campaign.

Interim Head of Marketing

EtherMail

Built the marketing team and product marketing from scratch using:

- community led growth on twitter, telegram and linkedin to 50k followers and 600k EtherMail users. Expanding into growth markets in Asia & Latam with a combination of freelancers, events, AMAs and podcasts
- newsworthy organic coverage, opinion articles, press releases, business wires & interviews totalling in 140 media clippings
- 5+ crypto traffic sources to drive B2C paid acquisition of 15k users hitting target CPAs randing from wallet tactics to push notifications, display and social traffic. 
- attracting influencers through our affiliate program to drive referrals via youtube, tiktok and medium
- creating on site materials such as explainer videos, landing pages, FAQs etc. to drive product adoption
- activating marketing communities of NFT projects and DAOs (B2B) with bespoke media plans 
- end-to-end partnership building, incl. commercials, conceptualization and execution of 360 degree marketing campaigns
- setup of crm, including onboarding flows, campaigning emails such as product and client spotlights
- hired 2 freelancers, 3 FTEs and managed various agencies
- organization of conferences such as DMEXCO and NFT London

Head Of Marketing

audibene

Managed interdisciplinary teams of 2 - 8 people with design, cro, channel, tech and sales focus depending on the project. My focus was on scaling paid social, youtube and programmatic by mixing video production as well as cro experiments. Steered demand genereation for the Netherlands and project managed lead incrementality to grow the new customer base.

Head of Growth

TRGT Digital

Responsible for a portfolio of 7 to 9 clients with high 6 digit monthly budget. Overseeing a team of 3 direct reports and another 5+ colleagues on my account teams across several channels. Owning native and display as growth channels for the company.

Performance Director

Managing the full cycle of performance campaigns from implementation, optimization and reporting for various clients across platforms and verticals. Converting trends in performance to actionable media buying.

Senior Campaign Manager

Experienced growth and marketing leader with 12+ years track of record within performance marketing, cro and product marketing. Stayed an operator at heart while filling the shoes of manager positions in early and late stage startups. Positive motivation & coaching approach to people management based on the feedback of my past direct reports. Managed teams of up to 8 people with interdisciplinary backgrounds to prioritize & drive growth initiatives end-to-end.

Extremely adaptable to various needs of business models within fashion, health tech, market places, ecomm, subscription & web3

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