Daniel Barney's Linkedin Analytics

I scale and lead data-driven, critical-thinking marketing teams built on extreme autonomy with clear checks and balances. And I love it. By fostering a systems-thinking approach, we drive collaboration, set benchmarks, establish rigorous timelines, and maintain accountability for every action and dollar spent—ensuring measurable impact and sustainable growth at every step. As VP of Marketing at Sweep, I lead high-impact strategies that position our mission-driven brand for growth in a competitive landscape. With extensive expertise across marketing, PR, and digital strategy, I develop scalable, high-performing solutions in demand generation, brand design, PR & communications. And the business objectives are at the heart of every action at every step. From driving editorial innovation and cross team collaboration (from sales to production to marketing) for Publicis at Viva Technology to coordinating MSF's public positioning and fundraising efforts across critical regions, I build bridges, connecting, teams & cultures and accelerating excellent business outcomes. Its all about data-driven insights to create cohesive, audience-aligned messaging, bringing value and measurable impact to the companies I work with. Get in touch to connect.