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Dobe Samuel Naa-eru

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Samuel Naa-eru is a dedicated and self-motivated young man with a track record of marketing success. His research interests as a professional marketer include entrepreneurship, digital media and society, consumption, consumer behavior, markets, research, innovation, strategy, B2B, B2C, and retail. Strategically, Samuel Naa-eru has spent the last 5 years or so of his professional career developing knowledge and skills while gaining front-line experience in the above areas in industries such as financial services, MSME's, healthcare, and social advocacy. In 2016, he joined Dalex Finance, a leading non-bank financial services company in Ghana, where he worked as a field sales agent until 2018, when he decided to switch industries and work as a marketing and business development intern at the National Board for Small Scale Industries, NBSSI (now Ghana Enterprise Agency, GEA). He was given the opportunity to implement several marketing strategies aimed at the growth of SMEs while working as a student intern with the GEA. He also assisted the business advisory head and secretary in a variety of roles, including business advisory, data entry, business plan preparation, market research, and group formation training for four community farmer groups. He was also given the chance to assist the BAC head and the technical team in providing capacity building training on packaging and groundnut processing to over 100 women and young women in the municipality. He has always been at the forefront of the people he served as a passionate marketer, entrepreneur, and social advocate, and has mostly acted in the best interests of both the client and the principal. Over the course of his five-year journey, he has visited major cities and regions in Ghana, including Accra, Kumasi, Tamale, and Koforidua.He has also developed strong networking relationships with people from all 16 regions of Ghana and has since used his network to expand his business and professional activities. Samuel Naa-eru is the current owner of DSN Marketing & Business Consult, a consultancy firm specializing in business registration and trade facilitation, market research, digital and social media marketing, and business development.

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