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Dobrila Mocevic

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Višedecenijsko iskustvo u komunikacijskoj praksi omogućava svakom ko je istinski zainteresovan za profesiju da izoštri vještine, stekne nove, širi svoja znanja i bude onaj dio društva koji se prvi prilagođava promjenama, uči o njima, primjenjuje ih pa i utiče na njih. Smatram privilegijom to što se bavim poslom koji mi omogućava da učim od i sarađujem sa naistaknutijim ljudima i organizacijama - komercijalnim i nekomercijalnim. Polja specijalizacije: Strateške komunikacije, odnosi s javnošću, krizna komunikacija, priprema, planiranje i implementacija CSR programa i projekata, odnosi sa zajednicama, osmišljavanje događaja i upravljanje događajima, B2B komunikacija, komunikacija brenda, razvoj strategija, mapiranje dionika, kampanje, online komunikacija, edukacija i radionice, odnosi s medijima (nije isto kao odnosi s javnošću) i medijska pismenost, praćenje i analiza medija. Oblasti učenja: ESG (ekološko, društveno i korporativno upravljanje), održivost i ciljevi održivog razvoja, naučne pismenosti i naučne komunikacije i kako ove četiri oblasti intergrisati s ciljem društvenog i ekonomskog napretka. Uvijek za tim, nikad u čopor. ////// Decades of experience in communication practice allows anyone who is truly interested in the profession to sharpen skills, acquire new ones, expand their knowledge and be that part of society which adapts to changes first, learns about them, applies them and influences them. I consider it a privilege to be in a profession that allows me to learn from and collaborate with the most prominent individuals and organisations - commercial and non-commercial. Fields of specialization: Strategic communications, public relations, crisis communication, preparation, planning and implementation of CSR programs and projects, community relations, event design and event management, B2B communication, brand communication, strategy development, stakeholder mapping, campaigns, online communication, education and workshops, media relations (does not equal public relations) and media literacy, media monitoring and analysis. Learning areas: ESG (environmental, social and corporate governance), sustainability & SDGs, scientific literacy and scientific communication and how to integrate these four areas to achieve social and economic progress. Always for the team, never in the herd.

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