Jan Schloesser, Ph.D.'s Linkedin Analytics

If what you want is a really effective white paper or case study, you need to have the project done by somebody with a very specific skill-set: 1. the ability to quickly grasp a complex topic 2. great research and data analysis skills 3. the ability to clearly and convincingly communicate arguments in writtten form, and to support those arguments with data and facts. 4. the ability to effectively communicate with decision makers 5. Knowledge of sales and marketing, in order to be able to write white papers and case studies that help you reach your sales and marketing goals. During my four years as a scientist, I did virtually nothing else but conduct research (2.) and publish the results of my research in peer-reviewed journals or books, written in a way that is suitable to address the concerns of any critic (3.). On top of that, I've been trained to craft compelling case studies and white papers by master copywriter and marketing strategist Steve Slaunwhite. Unlike most other writers, I’ve also worked in B2B sales (5.) For a company in the conference business, I was talking to C-level decision makers every day (4.) and learned to quickly get a handle on complex, business-specific topics again and again (1.). To learn more, visit my website at www.jschloesser.com