Dolapo Adepoju's Linkedin Analytics

As a content marketer, lead generation expert, and SEO specialist, I help B2B companies companies make informed marketing decisions through comprehensive market research. My journey into the digital world started over 5 years ago when I joined Upwork as a freelance content writer, collaborating with 70+ businesses to optimize their digital presence and drive meaningful growth. Over the years, I've transitioned into becoming a well-rounded digital marketing expert, thanks to over 250 hours of dedicated self-learning, a year of working with a marketing agency, and 2 years of obtaining an M.Sc degree. Now, as a Ph.D. researcher at the University of Alberta, I'm part of the team focusing on helping the Canadian beef cattle industry achieve net zero in the beef sector by 2050. While food and agricultural sustainability are my primary focus, I believe our world cannot be truly sustainable without a business that thrives with data-backed marketing. Rather than hand you a generic marketing checklist, I position myself as an extension of your team to help strategize, execute, and optimize campaigns tailored to what makes your audience tick. Let’s have a collaborative conversation about your brand challenge and co-create solutions informed by rich analytics revealing customer beliefs. Together, we can transform how you communicate your ethos into memorable digital experiences that spark longer-lasting relationships. I don't just catalog metrics—I envision the real people and aspirations within data points that map your customers’ journey from insight, not assumptions. With targeted, values-focused messaging, your content will resonate across channels with optimized sales conversion. Ready to boost marketing ROI by seamlessly integrating analytics with inventive storytelling? Let’s Connect and strategize on how to help you grow sustainably.