Dominik Heinz's Linkedin Analytics

Cross-functional, results-oriented Marketing leader with over 14 years of experience in Brand Management, Digital Marketing, and Strategy across diverse Fortune Global 500 companies. I enjoy driving business growth through the development and implementation of successful marketing strategies while leading high-performing teams. My expertise lies in developing 360° marketing campaigns that seamlessly integrate traditional, digital, and emerging channels, grounded in consumer insights. With a strong academic background in Business Administration and IT, I possess a unique ability to leverage technological advancements to achieve strategic business objectives. Some highlights of my proven track record: 🔹 Grew a triple-digit MEUR brand portfolio >10% in a mature market, overseeing a double-digit MEUR budget. 🔹 Led the launch of the sustainable brand Love Nature, propelling it to a top 3 position in the German market. 🔹 Pioneered the development of Henkel's Metaverse strategy, leading organization-wide upskilling and piloting efforts. 🔹 Gained experience living in various cultures across continents and worked on-site in 25 countries. 🔹 Demonstrated strong leadership abilities, managing teams of up to 6 direct reports. Leadership • Marketing Strategy • Integrated Marketing Communications • Brand Strategy • Go-to-Market Strategy • International Marketing • Digital Marketing • Social Media • Media Strategy • E-Commerce • Sustainability • Consumer Research • Innovation • Management • Financial Planning • Team Management • ATL • BTL • FMCG • Consumer Goods • Banking • Financial Services