lemlist

TechMarketingLeaders🇫🇷

Member (Community gathering 100+ French CMOs)

PlayPlay

Global VP of Marketing

VP of Marketing

With PlayPlay, thousands of Marketing & Communications teams create themselves videos that are engaging and on-brand.

Head of Marketing

Admo.tv

Chief Marketing Officer

FILOUTE - cours.filoute.com

Co Founder

Coty

Marketing Development / Playboy fragrances

Chanel

Trade Marketing Assistant

Fleishman-Hillard

Conseil RP, Marketing & Communication

CMO @lemlist | Follow for real B2B Marketing insights from the tech trenches

B2B SaaS marketing executive with 10 years of experience in driving go-to-market strategies, building narratives, creating content, scaling demand generation, hiring and developing top performers.


8 red flags when interviewing for a Product Marketing role.
And why you might want to run the other way.

🚩 “We’re looking for someone who can do a bit of everything.”
↳ Translation: You’ll handle messaging, market research, launch ops, and write blog posts on top of it all.

🚩 “We don’t really have clear positioning yet.”
↳ Translation: You’ll spend 80% of your time navigating founder egos and internal politics.

🚩 “We just need help documenting things better.”
↳ Translation: Hope you enjoy writing Notion pages no one reads.

🚩 “We’re not sure if PMM should sit in Product or Marketing.”
↳ Translation: Get ready for the org chart tennis match.

🚩 “Our GTM process is pretty flexible.”
↳ Translation: There’s no process. Just chaos and crossed fingers.

🚩 “You’ll be our first PMM hire.”
↳ Translation: No tooling. No playbook. Maybe no buy-in.

🚩 “You’ll work cross-functionally with everyone!”
↳ Translation: Everyone has a say. No one makes a decision.

🚩 “We don’t have dedicated sales enablement.”
↳ Translation: You’ll be building decks, one-pagers, and battlecards between two product launches.

At lemlist, Product Marketing comes with real focus and the right scope.

It’s a growth engine, thanks to Mihaela, who built the function from scratch and made PMM matter.

Now that our product team is growing and we’re shipping faster than ever, we’re hiring our second Product Marketing Manager.

You’ll shape strategy. 
Drive launches. 
Craft storytelling and assets that cut through.

If you’re ready to do PMM the way it should be done, alongside a team (and a PMM) who gets it...

DM me. Let’s talk!

(Oh and what red flag would you add?!)

Domitille de Saint-Exupéry

Why should Sales be the only team with revenue bonuses?

At lemlist, we think everyone should benefit when the company grows.

That’s why we’ve built a bonus system where every single team member

-from Marketing to Product to CS-

gets a reward when we hit revenue milestones.

And yes, it’s real cash.

Not just pizza parties and applause. 🍕

Here’s how it works:

→ We set clear company-wide goals (like hitting $26M, $29M, $31M…).

→ We don’t just target revenue.

We also include churn; because keeping customers isn’t just a CS problem.

It’s messaging, onboarding, product value, support, and everything in between.

→ And when we hit a milestone? 

Everyone gets a bonus, because everyone contributed.

Marketing helped generate the pipeline.
Product improved activation and retention.
CS turned users into loyal clients.
Ops made the whole engine run smoother.

Sales closes deals.
But growth is a team sport.

So bonuses should reflect that.
This feels way more fair.

And motivating.

Credits for the visual to our brand designer, Bertrand.

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