Freelance assignments:
- Product marketing 
- MarketingOps 
- Content strategy 
- Channel partners management

Clients : @digitalent, @docuware

Fractional CMO |CMO as a Service

ISoft

Structure the marketing activities to support the company's international expansion.

Strategic Marketing:
  ● Create the brand platform: objective, vision, mission, tone of voice etc.
  ● Define the content strategy: persona, messages, editorial calendar, distribution, tracking

Operational Marketing:
  ● Create the European events calendar  (online and offline)
  ● Engage the users' community

Chief Marketing Officer

DocProcess

Launch DocProcess brand in France and support Sales objectives.

Strategic Marketing:
  ● Define the positioning and the messaging for the target audiences
  ● Build the Go-to-Market strategy 
  ● Create the marketing plan and define the budget, the KPIs

Operational Marketing:
  ● Run multi-touch marketing campaigns (webinar, RL events, social media, SEA, SEO), create the automations (Hubspot), track the KPIs,
  ● Support Sales Enablement: Sales deck, Elevator pitch, Customer use cases 
  ● Manage Marketing budget

France Marketing Manager

Bleckwen

Create the marketing function of the new brand to contribute to the success of the startup:

Strategical Marketing:
  ● Market and competitors analysis: positioning, differentiation, value proposal
  ● Brand platform, buyer persona and key messages definition 
  ● Content strategy creation: topics, formats (white paper, blog post, social media, newsletter, infographic, video etc) and display channels (own, paid)
  ● Define the Marketing plan, the budget, set up the tracking of each action to measure the ROI

Operational Marketing
  ● Leads gen activities management (inbound/outbound/on line/ off line)
  ● Sales enablement: sales decks, pitch, arguments 
  ● Website creation, Social networks and blog animation
  ● Brand awareness development for the various audiences: journalists, influencers, candidates

Marketing and Communication Manager 

ANSYS France - engineering simulation and 3-D design softwares

Define and implement the communication and marketing stratégies in order to generate qualified  leads:

Operational Marketing:
●     ON LINE Leads generation: SEO, Display, Emailings, SEA, webinar 
●     OFF LINE Leads generation: events (seminar, tradeshow, workshops) organization and promotion  
●      Leads Nurturing: content management, workflow (marketing automation) 
●      Manage the budget, define and follow up KPIs

Web Marketing Manager

Agence 4.0 (web agency)

Develop and implement the user experience strategy for projects and tenders

●	Propose strategic recommendations: benchmarks, competitive and ergonomic analysis 
●	Model the user experience: personas, customer journeys, site maps, wireframes
●	Manage digital projects: planning, budgets, specifications (functional)
●	Coordinate multidisciplinary teams : graphic designers, developers, copywriters and freelancers…
●	Conduct functional tests
●	Daily interactions with the agency’s customers: presentations, workshops, follow-up

Customers : Dior parfum, EDHEC Executive, école Lenôtre, groupe KS intérim, SMI mutuelle, Le Conservateur

UX Project manager

Du Pareil Au Même

Head of the accessorizes collections (BtoC market, France and International) 
●	Define, design, manage and animate the collections
●	200 references (annual) - budget: 1 200 K€ (annual)

Senior Product Manager

Les Moineaux décoration, l'Art dans la chambre d'enfant - www.lesmoineaux-decoration.com

Editor of decorative items for children's room (wallpapers, stickers, posters, paintings, handed drawn by artists :  Lesmoineaux-decoration.com - (BtoC market, France and International) 

●	Market research, benchmarks, customers focus groups, business plan 
●	Collection development : sourcing, negotiation, purchasing
●	E-shop development: technical specifications, graphic identity, coordination of the external agencies 
●	Daily management of the e-shop : updating, merchandising, promotion, SEO, SEA
●	Digital communication : newsletters, blog and social medias (Facebook, Pinterest, Instagram)
●	 Website promotion (on and off line) : partnerships, games

Founder and manager

Kenzo TAKADA

Head of Home Decoration and Accessories licenses collection (BtoB market, France and international)

●	Manage licenses development: collections plans, studio & partner coordination, products development follow-up, launching of the new lincenses (tariffs, brochures, press kits)
●	Analysis of commercial performances et recommendations
●	Organize the promotional events : sales, exhibitions, showrooms, press requests

Senior products manager : licenses 

🎯Do you want to:
- Find new prospects?
- Launch a new product?
- Stand out in a competitive market?
I offer +10 years of B2B Tech marketing experience, data-driven and user-centric.

✨How I can help you?
- Brand strategy: brand platform, positioning, and differentiation
- Marketing strategy: market analysis, action plan, and multi-channel campaign management
- Content strategy: target audiences, editorial guidelines, and multi-format content creation

💁‍♀️How can we collaborate?
- [Mission] I can help with a specific marketing challenge: workshops, analysis, recommendations, and detailed action plans
- [Fractional] I can support you in defining and implementing your comprehensive marketing strategy: audit, recommendations, action plan, monitoring, and optimization

🛎️ Why hire me? 
- Experienced in marketing for technical products (AI, ML, Big Data, etc.) with complex sales cycles to multiple contacts 
- 2 working languages: FR/EN 
- Quality of output, punctuality and creativity 

Feel free to reach out for a conversation!

[😲 Cette étude m’a surprise !] Augmentation de 25% de la durée moyenne des cycles de vente SaaS B2B en 2023 ? Comment le marketing s’adapte aux nouvelles contraintes des Sales ?

Selon l’étude de Rocket4Sales, la durée moyenne des cycles de vente en 2023 s’étend sur 𝟒,𝟒 𝐦𝐨𝐢𝐬, contre 𝟑,𝟓 𝐦𝐨𝐢𝐬 en 2022 (+27 jours/vente !)

Les raisons ?
• la mutiplication des personnes impliquées dans le processus d’achat
• des acheteurs mieux informés et plus autonomes
• un marche SaaS BtoB toujours plus concurrentiel
• un contexte économique tendu

Les conséquences ?
• un coût d’acquisition en hausse (CAC) : +180%
• une rentabilité en berne (LTV/CAC) : -47%


Comment le marketing peut aider les Sales à accélérer le cycle de vente et améliorer la rentabilité ?

✅identifier tous les intervenants du comité d’achat

✅connaitre précisement leurs objectifs, challenges, besoins

✅adapter la proposition de valeur à chacun d’entre eux (y compris dans le vocabulaire)
• l’utilisateur final → l'expérience de la solution
• le champion → la résoulution du problème
• le CEO → les résultats
• le financier → le ROI
• le technicien → le processus

✅produire des contenus suivant les differentes étapes des parcours d’achat
• phase d'information : rapports sectoriels, analyses de tendances, check listes, guides
• phase de considération : témoignages clients, calculateurs, templates, comparatifs
• phase de décision : démo personnalisée

👉Et vous comment adaptez-vous votre marketing ?


PS : Lien vers tous les chiffres de l’étude en premier commentaire

#marketingBtoB #salesBtoB #marketingdecontenu #ventescomplexes #marketingdigital

Domitille Leriche

Freelance CMO | Product Marketing | BtoB Tech Enthusiast | Marketing for revenue

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