Centralized cryptocurrency exchange backed by top-tier crypto VC. Our experienced team is committed to delivering accessibility, security, and innovation to our users worldwide.

Country Manager

Web3 Venture Capital

Leading growth marketing for a Web3 company and it's verticals under the brand. Advises and support web3 startup companies through Incubation and providing growth strategies, and building their GTM marketing plan to scale up brand and ultimately launch their token on CEX (Binance, Huobi, etc.)

Creating project framework around A/B testing, SEO/SEM implementations, analytics and data driven decisions based on consumer's user-journey acquisition and retention. Launching IDOs and incubation programs through various platforms.

Blockchain & Head Growth Marketing

InterContinental Hotels Group (IHG®)

Spearheading regional digital growth and driving customer acquisitions through brand building and optimizing direct booking funneling across the APAC through programmatic, AI and OTA affiliate marketing. Overseeing brands such as Intercontinental, Holiday Inn, Hotel Indigo, Kimpton and hotels under IHG Group.

Director, Digital & Marketing Head (IHG Group)

Sunway International Hotels & Resorts

Leading a 360-digital, social and mobile implementation, e-commerce optimization, and new market emerging technologies at Sunway Hospitality Group which consist of 11 resorts and other hotel properties.

Heading the digital team which includes managing all assets under the Sunway Hotels portfolio for all things digital including web commerce optimization and management, social engagement, integration and partnership ventures.

Driving and sustaining a seamless consumer journey for online bookings with a revenue portfolio of MYR 3Million annually, this includes improving look-to-book ratio and conversion rate optimization online.

Overseeing digital marketing initiatives as a group level for the other hotel properties such as (Sunway Putra KL, Sunway Georgetown Penang, Sunway Hotel Seberang Jaya, Sunway Hanoi, The Banjaran, and Phnom Penh).

Established and drove new initiative to penetrate various new markets including the China market on targeting digital millennials through engagement by leveraging on platforms such as Weibo, WeChat, Baidu (SEM) and KOL (Key Opinion Leaders).

Group Director | Head | Digital Marketing

FleishmanHillard

Digital transformation lead for KL office in social branding, consumer marketing, and digital integration. Creating compelling story-telling journeys through a holistic approach involving digital strategies and social CRM.

Spearheaded & lead the team with the following services: 	
- Brand Engagement & Content Marketing 		
- Blueprinting & Governance                    
- Community Management & CRM                                               	
- Social Crisis Management & Escalation

Digital Account Director

Mirum Agency

Providing digital consultancy for major clients & assisting brands with strategic e-commerce and website implementation through CMS development, performance based user funneling. Social lead in social marketing & WOM strategy execution and planning for various projects and branding.

Key Clients;
Malaysia Airlines
Tourism Malaysia
Financial Institute (Banking)
Astro Broadcast Network

Achievements;
AOTY 2013 Markies
Winner of Best Web Design - Tourism Malaysia

2013 Tourism Social Media Workshop Trainer

A&M Article Contribution
https://issuu.com/marketing-interactive/docs/a_m_jan_feb2014/14

Account Director

GroupM

Providing social media consultation for our clients and partners. Working in a team to listen, create, & engage consumers in new concepts and applications to drive social communication & branding through Influencers on all platforms. Brought in new business such as Astro & pitched for new business in terms of social marketing & strategic development.

Brands that he lead and pioneered in:
1. Financial Institutes (CIMB Bank)
2. Moet Hennessy Diageo (Hennessy)
3. Astro Arena Social

Vocanic - Senior Project & Engagement Manager

Catcha Group

Catcha Digital exclusively operates, develops content and delivers advertising solutions across Microsoft’s entire Malaysian portfolio of online products. This portfolio includes the MSN Malaysia portal (msn.com.my), Windows Live Messenger (MY) and Hotmail (MY)

Managed a team of 5 client service specialist, dealing with campaign trafficking, reporting and creative delivery management between agencies and clients. Handled inventory & selling ad space for MSN, Windows Live Messenger, Hotmail, Lowyat.net  as well as regional MSN portals

Press Release
http://www.marketing-interactive.com/news/24340

Head of Client Services

Digital Five Sdn Bhd (Subsidiary of Astro All Asia Networks)

Online/Interactive advertisements and sponsorships campaign management, reporting, & traffic control for all projects within internal portals.

Provides ad serving solutions & web development traffic control for interactive projects and creatives campaigns.
(Murai.com)
(Maxis Sports)
(Mylaunchpad.com.my)

- Experienced in Ad Serving Platforms & Implementation;
a) Radian6, Trackvox (Social Media Monitoring Tools)
b) EyeBlaster (MediaMind)
c) Google Ad Manager (DFP Small Business)
d) OpenX Hosted (Opensource ad server)

Ad Operations Manager

Innity

Project champion for Microsite, e-commerce development and creative campaigns. Providing solutions for Ad networks, rich media engagement, HTML5 sites, & viral marketing. 

Monitoring ROI and providing insights for interactive tactical campaign & post-analysis.

Client Services Specialist

Currently leading a team for growth and performance marketing for a crypto and blockchain global exchange. 
Past experience includes web3 startup incubation and growth marketing initiatives, helping companies through redeveloping their financial ecosystem by leveraging on blockchain, fintech, IDO on crypto exchanges, and building the metaverse through web 3.0.  He also runs a #GameFi Guild for the Asian community and 'Play-To-Earn' space under CryptoSEA Metaverse Guild.

A passionate digital marketer with over 17 years of digital business experience. Dominic is an effective leader, skilled in enlisting the support of all team members in aligning with project and organizational goals. His specialties are on blockchain brand building and 'NFT' launchpads. He is detail-oriented ‘user experience’ enhancer and loves pushing the envelope in consumer marketing through holistic approaches.

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