JCDecaux Transport Hong Kong

- Formulate sales and business strategies to increase profitability and generate revenue. Spearhead all facts of project management of intelligent Out-of-Home (OOH) with audience data driven solutions, digital transformation of Out-of-Home (DOOH). 
- Create and implement marketing campaigns and sales strategies aimed at driving sales, raising brand awareness via all mediums, and increasing client retention. Collaborate with Marketing Director for product marketing (especially for upcoming new digital products), positioning the new digital product to the market. Analyze company’s critical needs to develop, market, and position products and services provide marketplace insights for future product development work. 
- Lead, support, and mentor team to meet and exceed yearly sales quota objectives, digital sales, client retention, and new business. Ensure implementation of strategic plans to reach sales targets. Engage with cross-functional teams and senior management to identify company strengths and weaknesses and improve performance.

Sales Director

- Devised and implemented new tactics to accelerate sales, grow business, increase profit, and find new opportunities in market.
- Defined and executed award-winning audience targeting solution to the market. Communicated with clients to better understand their marketing needs and goals and make sure their campaign can achieve the best ROI with digital creativity. 
- Held accountability for yearly business plan with sales strategies and revenue projection, and to make sure that sales tactics are successfully accomplished. 
- Led, mentored, and motivated teams to acquire award-winning campaigns.

Assistant Sales Director

- Took care of the accounts servicing and achieved the sales quota of a single digital sales team.

Group Sales Manager

Asiaray Media Group Limited

- Drive the sales of metro advertising in Hong Kong.
- Drive the sales of outdoor billboard advertising in Hong Kong, Macau and China
- Exploring the building solution (e.g. Building LED, Rooftop LED, Building Wrap)

Sales Manager

Buspak

- Drive the sales of bus body advertising business in Hong Kong
- Provide O2O advertising solution (Webus) to advertisers to drive the engagement and conversion result of advertising campaign

Senior Account Manager

Hong Kong Cable Television Limited

New Media Group HK

- A print ad sales for "Economic Digest", a weekly magazine cover Hong Kong economic and financial news
- Call for sponsorship of "HK Outstanding Enterprise" Award

Senior Sales Executive

Experienced Sales Director with a demonstrated history of working in the marketing and advertising industry. Skilled in Sales, Business Development, Programmatic Media Buying, Digital Media, and Digital Transformation. Strong sales professional with over 17-year media sales experience in the market which cover print, TV, out-of-home and digital media. 

Taplio

Donald Tong's Linkedin Analytics

Donald Tong

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Donald Tong's Linkedin Analytics

Donald Tong

Want to drive more opportunities from LinkedIn?

Donald Tong's Linkedin Analytics