Donald Carson's Linkedin Analytics

ABOUT ME I’m an experienced digital strategist, content strategist, and copywriter. I employ user research to turn creative ideas into effective words — helping brands assist, intrigue, and refresh their customers. CAREER HIGHLIGHTS - Developing and launching global bank HSBC’s digital brand experience, so modern and resilient it’s still in use today around the world - Creating the Capgemini Digital Customer Experience group’s strategic mission and vision and working to implement it with bold proposals and compelling storytelling - Directing and creating the digital brand voice, content strategy, product content, and interaction content for Brighthouse Financial’s website after their spinoff from MetLife - Directing and creating the strategy and inclusive content and activities for Cigna’s consumer healthcare activity tracking app - Developing the digital brand strategy and content for Canadian financial startup Delphia’s new website Whether it’s telling a better brand story or creating an intuitive digital experience, I love to talk effective language, so please reach out. SKILLS AND EXPERIENCE - Digital strategy - Brand strategy - Content strategy - Voice and tone - Content guidelines - Content personalization strategy - Conversation design - Website content - Readability and accessibility